Barney Goldberg

As Executive Creative Director of Nissan, I oversaw all of their brand channels including Social and Digital. Brand efforts included various vehicle launches and building Nissan's social presence. I also led Nissan's partnership with The Heisman Trust. Our Heisman House campaign generated traffic, views and praise. The Heisman House work also featured a first-ever partnership with Dr. Pepper's "Fansville" campaign. I also oversaw several dealer-oriented sales events.

I was the Executive Creative Director of Hyundai, working on all aspects of the brand from Traditional to Digital to Social to Dealer work. I led multiple teams across all disciplines. I worked on everything from vehicle launches to brand building to branded content and sponsorships (NFL / The Walking Dead / FIFA / NBA). I led Hyundai's Super Bowl 54 effort, Smaht Pahk, finishing 2nd in the USA AdMeter.

I also led Hyundai's Super Bowl 53 spot, Elevator. The spot finished #4 (#1 Auto) on Admeter and had 38 million YouTube views. I creative-directed Hyundai's Super Bowl 52 spot, Ref To The Rescue.  
I creative-directed Hyundai's Super Bowl 51 effort, Operation Better. The live-commercial garnered critical praise and was shortlisted at Cannes in two categories.

I creative-directed Hyundai's entire Super Bowl 50 effort including three in-game spots and one pre-game spot. This included leading multiple teams, selling the work through the Hyundai network and producing all the spots and accompanying campaigns. The spots finished at #1, #5 and #6 on USA Today's Admeter.

I creative directed the integrated campaign for Hyundai’s partnership with The Walking Dead. The Chop Shop App we created enabled fans to customize three Hyundais with over 700 different weapons. It gave fans a chance to prove their ability to survive, aligning with The Walking Dead’s central theme. The Chop Shop became the #1 car app on iTunes, had over 500K downloads, and won numerous industry awards. It also led to a 150% increase in Hyundai.com traffic.  I also creative-directed the campaign for Hyundai’s sponsorship of the FIFA World Cup. Our hashtag, #becausefutbol, enabled Hyundai to be a part of the World Cup conversation, a place not normally held by car brands. The #becausefutbol campaign netted a 40% increase in Twitter followers for Hyundai and was recognized by Mashable as one of three brands “getting it right” during the World Cup. Hyundai finished second only to adidas for most popular brand on Twitter during the cup. Partnering with Tumblr, we created over 170 pieces of art for fans to enjoy and share on our becausefutbol page. All of which lead to a 300% increase in brand impression and Hyundai’s highest July sales ever.
I creative directed Hyundai’s branded partnership with TNT’s Inside The NBA. We created several vignettes starring Kenny Smith, airing them on the show. We moved the partnership from product placement to social engagement with Kenny, trending on Twitter the evening of the show.


I judged The 2015 One Show for Branded Entertainment. I also judged The New York Festival 2015 for Branded Entertainment. I was also a panelist at the 2014 4As Conference for Branded Content and its future in advertising.

My recent awards include 2 Cannes Shortlists for Operation Better, The One Show Merit for NFL Fishing Trip. Other awards include: 2 Bronze One Show Pencils for Hyundai's The Walking Dead partnership. Other honors for the Walking Dead partnership: a Silver Effie, 2 Cannes Shortlists, a Gold Clio and Webby Award for Integrated Mobile Experience. Because Futbol partnership awards include: 5 Bronze Clios, 7 Addys including Best of Show and an Effie Finalist.

After helping to win Volkswagen, beating out Wieden and Goodby among others, I was hired to work on Dr. Pepper. I also worked on HTC and Target. I created Super Bowl spots for Volkswagen (Cannes Shortlist) and Dr Pepper. While at Deutsch, I helped create (and served as Co-Chair) on Deutsch LA's Diversity Committee responsible for representation, education and inclusion initiatives.

I worked as an Associate Creative Director working on Nissan. While there, I was responsible for running all brand efforts for seven vehicles and managing teams across many disciplines. I also worked on Visa, M&M Mars, Pennzoil and Leapfrog. I also led the pitch for NFL Network.

I was hired as a Senior Art Director, working exclusively on Toyota. I worked on successful launches of the Sienna, 4Runner and Camry among others. I also produced work for Toyota Motorsports and Toyota's partnership with the NBA. I received a few more honors from Cannes. I was promoted to Associate Creative Director in 2002.

I spent an incredible year creating a bunch of spots for Jack in the Box with Rick Sittig.

I moved to LA to work under David Lubars. I worked on everything from Pioneer to Pizza Hut to Starbucks. While there, I received my first Lion from Cannes.

I started in the darkroom while attending Virginia Commonwealth University. I received a Gold and a Silver in The One Show College Competition. In 1990, I was promoted to Studio Art. On a side note, I set the entire Martin Agency typebook by hand. I learned the business from Mike Hughes, Luke Sullivan and Jelly Helm, among others. In 1994, I was promoted to Art Director, working on Mercedes Benz, Wrangler, Seiko and a ton of banks. My work was recognized by The One Show, CA, and Archive to name a few.