Bec Madden

Strategy Director

General info
Download PDF
office
Strategy Director
Sydney, Australia
Bec Madden is a Sydney-based Strategy Director working with clients to solve business problems and find cultural tensions that align their brand with audiences. If I wasn’t a strategist, I’d probably be a social anthropologist.
Experience
Sydney
Mar 2024 - Present
Strategy Director
Freelance
Jun 2017 - Dec 2023
Strategy Director
Archetype
Strategic lead on all key accounts Led the research, data capture, analysis, insight development and strategy for key B2B and B2C clients across brand, creative, digital, content, podcasts, and PR.
Sydney
Mar 2014 - Jan 2017
Social Creative and Planner
TBWA Sydney
Sydney
2010 - 2014
Freelance roles
Varied Sydney advertising agencies

    - Sydney Entertainment Centre: Social media strategy creation.
    - Shift agency: Social media strategy and execution; purpose-driven positioning, content marketing.
    - Holler agency: Strategy, delivery and implementation of social content, plus conceptual work.
    - VML and Ideaworks: Freelance copywriter for print, TV, radio; and social media management.
    - Now Screen: Wrote TV scripts and provided creative direction for infomercials.
Sydney
Apr 2002 - Mar 2010
Editor, Deputy Editor, Entertainment Editor, Beauty Writer, Copywriter
News Limited, Bauer Media, Are Media

    - News Limited: Editor on the launch team of the Network News Desk’s first iPad edition.
    - Cosmo and Cleo magazines: Copywriting for ad briefs, written in magazine tone.
    - AU Geographic Kids, Young Hot and Famous, Shop ’Til You Drop, NW, Disney titles: Varied roles, including launching a teen brand; editing and deputy editing kids titles.
    - Girlfriend magazine: Entertainment and beauty stewardship for the magazine.
Education
Sydney
2021 - 2021
Advanced Strategic Planning
AdSchool
Mar 2017 - Apr 2017
Digital Strategy and Experience Design
AdSchool
Sydney
2015
Advanced Digital Strategy
AdSchool