Daniel Amato

Guy in charge of creative stuff

DanielAmato

Visual Problem Solver. Interactive Strategic Thinker. Making Brands Famously Interactive.

As a Creative Director, I have developed a national reputation for creating ideas and an interactive communication style that motivates and entertains. Touching the Souls of big business consumers causes them to remember and react while breaking through the clutter and reminding them of something they already knew.

A creative career spanning 25 years young and possessing a passion to achieve the impossible while mastering an eclectic mix of mediums, technologies and techniques.

Evolving from an artist with great hand skills to a strategic thinker, while mastering the digital tools in which our craft is executed today for branding, print, web, broadcast, interactive, design and photography. Working either as quarterback or an enthusiastic member of the team, I am willing to put the work in to get the win.

You can view additional samples of my work at www.krop.com/BigDoorStudio

E X P E R I E N C E

  • Creative Director
    Palm Springs, California
    Oct 2006 - Jul 2009
    AceDirect
    Since commencing employment at AceDirect at the beginning of 2006, I was put to the task of re-branding a traditional printer into a graphic solutions provider. I worked both in marketing services and new business development for strategic acquisition of clientele to drive sales for print, web, mail and large format graphics. Also, created specific products for variable data printing and direct response products for use on our new digital press.

    During this time I have had the opportunity to collaborate with talented team members in the field of large event graphics, quality traditional print industry craftsman and data base driven marketing personnel who made the designs communicate on a one-to-one level for better results.
  • Creative / Sole Proprietor
    Palm Springs, California
    Jan 2004 - Oct 2006
    BigDoorStudio
    Professional free-lance advertising creative for print, web and broadcast. Completing projects regionally for clients in several categories, jewelry, collectible guns and knives, non-surgical cosmetics, luxury resorts and health care.
  • V.P. / Creative Director
    Palm Desert, California
    Jan 1993 - Jan 2004
    AL&Z Advertising Inc.
    Responsibilities include: for overseeing ( 12 ) person art, interactive and web staff, creative product, strategic direction and new business pitches. Concepting for complete media campaigns including print, web, broadcast, outdoor, direct mail and interactive.
  • Creative Director
    Palm Springs, California
    Jan 1991 - Jan 1993
    The Jones Agency / Palm Springs Life Magazine
    Day to day operations of art department, overseeing ( 2 ) designers and managing creative process and creative product. Responsible for generating new business and executing the transition of traditional art production to digital art production. ( 9 ) person staffed full-service advertising and public relations firm. Hands-on daily operations, design and production.

E D U C A T I O N

  • Bachelor of Science Degree in Graphic Design
    La Jolla, CA
    Jan 1984 - Jun 1986
    La Jolla Academy of Advertising Arts
    Instructors were working professionals in the advertising industry and I was hired directly after graduation by Richard Mark Sickman Agency, former Creative Director of Leo Burnet in Chicago, IL. My first assignment was producing story boards for a pitch to PSA Airlines. I was soaring. Great memory.

C L I E N T S


  • Work by Category
    HEALTHCARE:
    • Desert Regional Medical Center
    • Eisenhower Medical Center
    • IEHP - Inland Empire Health Plan
    • ProCare
    • Tower Health
    • Desert Hospital Foundation
    • DOC - Desert Orthopedic Center
    • The Vein Doctor Medical Group, Inc.

    FINANCIAL:
    • Talbot® Corporation
    • First Bank
    • Hemet Federal Savings
    • Palm Springs Savings Bank

    INDUSTRIAL:
    • U.S. Filter®/Vivendi
    • Richmond Technology, Inc.
    • BIRD® Medical Products
    • Pemco Engineers

    HOSPITALITY/TOURISM:
    • KSL® Recreation Corporation
    • PGA WEST®
    • Embassy Hotel & Theatre
    • Hyatt Grand Champions Resort
    • Hyatt Regency Suites Palm Springs
    • The Living Desert
    • Palm Springs Convention Center
    • City of Palm Springs Tourism
    • City of Palm Desert
    • City of Rancho Mirage
    • City of La Quinta
    • Palm Springs Desert Resorts CVB

    REAL ESTATE:
    • Brookfield Homes
    • KSL Recreation Corporation
    • KSL Real Estate Company
    • Del Webb, Sun City Palm Desert
    • Norman Estates
    • The Wiles Group
    • Madison Marquette
    • US HOME/LENNAR
    • Heritage Palms
    • The Palms of La Quinta

    RETAIL:
    • Club Car®
    • The Gardens on El Paseo
    • El Paseo Collection
    • The River at Rancho Mirage
    • Jackson Hole Horse Emporium
    • Harris' Department Stores
    • Sesi Lincoln Mercury

    UTILITIES:
    • California Power Network (CMUA)
    • Imperial Irrigation District
    • City of Roseville Electric Department
    • The of Lodi Electric Utility Department

    AGRICULTURE:
    • Richard Bagdasarian, Inc.
    • Sun World®, Inc.
    • PrimeTime Produce
    • PASHA Marketing, LLC