Bonnie Palmer

Copywriter

BonniePalmer

Melbourne, Australia

I’m a copywriter with over 10 years' experience, specialising in digital content strategy and creation. I currently work as a digital copywriter at Australia's largest private health insurer, Medibank.

I’ve previously been employed by companies including Australia Post, MYOB and Isobar (writing websites for clients such as Jetstar, the Australian Defence Force and Tourism Victoria to name a few).

Overview of skills and strengths:
- Understanding the customer journey.
- Creating highly engaging, benefit-driven copy.
- Defining the key value proposition for a campaign.
- Creating optimised content that encourages interaction.
- Collaborating with others and creating a positive environment that encourages ideas.
- A fast worker with excellent attention to detail.

Experience

  • Senior Digital Content Producer
    Melbourne, Australia
    Feb 2015 - Aug 2015
    Australia Post
    As a Senior Digital Content Producer, I worked with the Digital Channels & Innovation team to help bring Australia Post’s trusted products online. This included content strategy and micro copy for mobile and web apps that were in development. I worked as part of an agile team.
  • Copywriter
    Melbourne, Australia
    Apr 2012 - Oct 2014
    MYOB
    I was the lead writer on MYOB's website redevelopment, managing deadlines, liaising with key stakeholders and producing an enormous amount of product copy. I also wrote an average of five eDMs a week and their associated landing page copy.

    Key writing responsibilities:
    • Website copy
    • eDMs
    • eNewsletters
    • Landing pages
    • Brochures
    • DM campaigns
    • Print ads.
  • Marketing Coordinator
    Melbourne, Australia
    Aug 2011 - Feb 2012
    Insight Publications / Wild Dingo Press
    Insight Publications is a leading educational publisher. Wild Dingo Press is a social justice publishing house. I was employed as Marketing and Publicity Coordinator for both publishing labels (owned by the same people).

    Key responsibilities:
    • eDMs and eNewsletters
    • Social copy
    • Submissions to writers’ festivals Australia wide and overseas
    • Book launches.
  • Copywriter
    Melbourne, Australia
    Nov 2007 - Jul 2011
    Isobar
    Over four years I worked as copywriter on a range of websites and online campaigns for clients including Defence Force Recruiting (DFR), Holden, Jetstar, Tourism Victoria, Penfolds, Wesley, the University of Melbourne and Medibank.

    Key writing responsibilities:
    • Website copy
    • eDMs
    • eNewsletters
    • Landing pages
    • Brochures
    • Social copy
    • Banner ads
    • Scripts for online videos
    • Award submissions.
  • Creative Director / Campaign Manager
    Melbourne, Australia
    Mar 2008 - Aug 2009
    FrontRange Solutions
    FrontRange Solutions is a leading provider of IT Service Management, IT Asset Management and Customer Service software. I was hired as a freelance Creative Director and Copywriter on six major DM campaigns launched Australia wide and overseas.

    Key responsibilities:
    • Creative direction for DM concepts
    • Providing direction to designer
    • DM copywriting.
  • Freelance Copywriter
    Melbourne, Australia
    Aug 2005 - Nov 2007
    James Phillip Design
    James Phillip Design is a boutique Melbourne based design / production agency. I worked as a Copywriter on print campaigns for clients including Lancôme, Biotherm and Grinders.

    Key writing responsibilities:
    • Print ads.

Education

  • Graduate Diploma in Professional Communication
    Melbourne, Australia
    Mar 2005 - Nov 2006
    Deakin University
  • Bachelor of Arts - Professional Communication
    Melbourne, Australia
    Mar 2002 - Nov 2004
    Deakin University
    Professional Writing degree was completed with distinction. Maintained a High Distinction average for five out of eight subjects, achieving my best results in Creative Non-Fiction writing and Law and Ethics for Professional Communicators.

Websites I have written


  • Websites I have written
    myob.com.au
    primelife.com.au
    jetstar.com.au
    pilotaptitude.com
    defencejobs.gov.au/army/aviation
    defencejobs.gov.au/lifestyleoffitness


My online portfolio


  • My online portfolio
    www.krop.com/bonniepalmerportfolio