Boni Peluso

Content Strategist, Copywriter, ACD

Los Angeles

I'm a storyteller and content strategist. I've been an award-winning copywriter/ACD at some of LA's biggest agencies. Expertise includes real estate, healthcare, financial, fast-food, retail, packaged goods and automotive. I've worked in all channels and now I'm fluent in mobile and social marketing. Most of all I love creating effective solutions that exceed expectations. For more broadcast experience click the link below: https://www.youtube.com/user/102wmariposa

Odwalla Juice Outdoor & Radio

  • So if you're a juiceaholic, you'd probably do what this board suggests.
    So if you're a juiceaholic, you'd probably do what this board suggests.
  • Continues the OCD premise and gets across the health benefits of fresh squeezed juice.
    Continues the OCD premise and gets across the health benefits of fresh squeezed juice.
  • I branded Odwalla as incredibly fanatical about making good juice
    I branded Odwalla as incredibly fanatical about making good juice
  • :60 Radio "Squeezing Mangoes"
    :60 Radio "Squeezing Mangoes"
  • :60 Radio "Big Fruit Freaks"
    :60 Radio "Big Fruit Freaks"

Kaiser Permanente Consumer Marketing: Print, Banners, Outdoor, Collateral, & Radio

  • This is a sharepoint site I helped develop to communicate to Executive management the latest marketing being developed for KP
    This is a sharepoint site I helped develop to communicate to Executive management the latest marketing being developed for KP
  • :60 Radio "Circle of Life" Announcing a brand new facility in Modesto, CA
    :60 Radio "Circle of Life" Announcing a brand new facility in Modesto, CA
  • First headline I ever wrote at KP. It works so well for the half marathon, and gets the health benefit in there effortlessly.
    First headline I ever wrote at KP. It works so well for the half marathon, and gets the health benefit in there effortlessly.
  • Really speaks to the benefit of running. I was proud how thrivey both of these marathon ads were.
    Really speaks to the benefit of running. I was proud how thrivey both of these marathon ads were.
  • KP sponsors a half marathon every year in San Francisco. The idea was to write motivating messages for the runners.
    KP sponsors a half marathon every year in San Francisco. The idea was to write motivating messages for the runners.
  • Another Street banner for the marathon
    Another Street banner for the marathon
  • KP never had a branded bandaid. So I created one for them.
    KP never had a branded bandaid. So I created one for them.
  • :60 Radio "Body in Balance" Announces the opening of a new facility in Roseville dedicated to women
    :60 Radio "Body in Balance" Announces the opening of a new facility in Roseville dedicated to women
  • A different kind of grand opening ad that emphasized the human connection
    A different kind of grand opening ad that emphasized the human connection
  • This ad announced the opening of a state-of-the-art medical facility in Modesto
    This ad announced the opening of a state-of-the-art medical facility in Modesto
  • To announce the new KP facility in Modesto, we linked it to a local landmark that everyone recognized.
    To announce the new KP facility in Modesto, we linked it to a local landmark that everyone recognized.
  • By keeping the environment healthy in our new Modesto facility, we help keep you healthy.
    By keeping the environment healthy in our new Modesto facility, we help keep you healthy.
  • Modesto Medical Center featured an ultra modern birthing center which appealed to the young families in the community
    Modesto Medical Center featured an ultra modern birthing center which appealed to the young families in the community
  • This facility flyer tells members they can carry their medical records wherever they go.
    This facility flyer tells members they can carry their medical records wherever they go.
  • This facility flyer tells members they can carry their medical records wherever they go.
    This facility flyer tells members they can carry their medical records wherever they go.
  • This facility flyer tells members they can carry their medical records wherever they go.
    This facility flyer tells members they can carry their medical records wherever they go.
  • I didn't want to scare women into getting a mammogram, I wanted to empower them
    I didn't want to scare women into getting a mammogram, I wanted to empower them
  • This test campaign for Fresno was so successful it was rolled out to other regions
    This test campaign for Fresno was so successful it was rolled out to other regions
  • This retractable banner was displayed in KP facilities
    This retractable banner was displayed in KP facilities

Kaiser Permanente Medicare Print & Collateral

  • I supervised the development of this infographic to encourage Federal Employees to shop KP for their health plan
    I supervised the development of this infographic to encourage Federal Employees to shop KP for their health plan
  • This was part of a $300,000 photo shoot. Boomers aspire to look younger.
    This was part of a $300,000 photo shoot. Boomers aspire to look younger.
  • This was part of a $300,000 photo shoot. Boomers aspire to look younger.
    This was part of a $300,000 photo shoot. Boomers aspire to look younger.
  • This was part of a $300,000 photo shoot. Boomers aspire to look younger.
    This was part of a $300,000 photo shoot. Boomers aspire to look younger.
  • KP sales people used this brochure to convince employer groups to retain KP for their employees.
    KP sales people used this brochure to convince employer groups to retain KP for their employees.
  • This brochure was developed specifically for our FEDS employer group to walk employees through choosing KP
    This brochure was developed specifically for our FEDS employer group to walk employees through choosing KP
  • This is one of three brochures featured during Annual enrollment. Note the clean yet inviting design
    This is one of three brochures featured during Annual enrollment. Note the clean yet inviting design
  • This is the second brochure and takes prospective members through the benefits KP offers
    This is the second brochure and takes prospective members through the benefits KP offers
  • This third brochure explains the basics of both Medicare and KP
    This third brochure explains the basics of both Medicare and KP

Juanita's Social Media Banners

  • These banners represent a social sharing program I created for Juanita's. This one talks about Menudo being a hangover remedy.
    These banners represent a social sharing program I created for Juanita's. This one talks about Menudo being a hangover remedy.
  • The idea was to make these banners as entertaining as possible to encourage sharing. Millennial Latinas earned points by sharing
    The idea was to make these banners as entertaining as possible to encourage sharing. Millennial Latinas earned points by sharing
  • And they redeemed the points for valuable gifts cards.
    And they redeemed the points for valuable gifts cards.
  • These banners were shared so successfully, Juanita's ran out of gift cards halfway through the promotion
    These banners were shared so successfully, Juanita's ran out of gift cards halfway through the promotion

Avia Print

  • For Avia Sportwear, I wanted to communicate strength. I found inspiration in a photography exhibit on ballet.
    For Avia Sportwear, I wanted to communicate strength. I found inspiration in a photography exhibit on ballet.
  • Along with the imagery, I wanted headlines to express how strong women can be.
    Along with the imagery, I wanted headlines to express how strong women can be.

EZ Lube Outdoor/Jiffy Lube Radio

  • I wanted people to think differently about getting the oil changed in their car. So I gave them something personal to relate to.
    I wanted people to think differently about getting the oil changed in their car. So I gave them something personal to relate to.
  • My goal was to get people's attention. Stop their procrastination. And make them laugh.
    My goal was to get people's attention. Stop their procrastination. And make them laugh.
  • I thought everyone in LA could relate to this. And reminds you the toll driving puts on your car
    I thought everyone in LA could relate to this. And reminds you the toll driving puts on your car
  • Jiffy Lube "Luberated Man"
    Jiffy Lube "Luberated Man"
  • Jiffy Lube "The Book of Lube"
    Jiffy Lube "The Book of Lube"

Playboy Print

  • If you're buying media for the male audience you should remember the power of Playboy.
    If you're buying media for the male audience you should remember the power of Playboy.
  • All the images in this campaign were my concepts
    All the images in this campaign were my concepts
  • Capturing the audience is what this campaign is all about
    Capturing the audience is what this campaign is all about

Creighton Farms Print

  • Creighton Farm's is located in Loudon County in Virginia. Incredible horse country.
    Creighton Farm's is located in Loudon County in Virginia. Incredible horse country.
  • Who wouldn't want to write their own chapter in a land rich in American history?
    Who wouldn't want to write their own chapter in a land rich in American history?
  • What's not to love about a Jack Nicklaus Signature golf course
    What's not to love about a Jack Nicklaus Signature golf course

Metro Communities

  • Metro Sales Video - This development in Tampa, Florida boasts some incredible amenities and a very cool vibe.
    Metro Sales Video - This development in Tampa, Florida boasts some incredible amenities and a very cool vibe.
  • This community offers some insane amenities. Like pristine lagoons that make you think you're in the Caribbean.
    This community offers some insane amenities. Like pristine lagoons that make you think you're in the Caribbean.
  • Metro is incorporating this very innovative trail system called Avid Trails
    Metro is incorporating this very innovative trail system called Avid Trails
  • WiFi that's 100 x faster than Broadband...welcome to UltraFi.
    WiFi that's 100 x faster than Broadband...welcome to UltraFi.

Verrado Website, TV & Print

  • VERRADO Hiking
    VERRADO Hiking
  • VERRADO :15 TV "Swing"
    VERRADO :15 TV "Swing"
  • VERRADO Science Girl
    VERRADO Science Girl
  • VERRADO Dog Walker
    VERRADO Dog Walker
  • The eclectic mix of illustration and clip art really brings to life the energy and vitality of the Victory community.
    The eclectic mix of illustration and clip art really brings to life the energy and vitality of the Victory community.
  • This print campaign for Verrado contributed to raising unaided awareness by 35%.
    This print campaign for Verrado contributed to raising unaided awareness by 35%.
  • Verrado has quite a lovely retail area that the residents love
    Verrado has quite a lovely retail area that the residents love

Orleans Homes Banners & Display Walls

  • Finally a developer that wasn't afraid to talk about how happy you'd be living their community. And the images added to the dream
    Finally a developer that wasn't afraid to talk about how happy you'd be living their community. And the images added to the dream
  • This campaign completely transformed a stodgy old brand and made it fresh and exciting again
    This campaign completely transformed a stodgy old brand and made it fresh and exciting again
  • I mean really, who doesn't want to believe in living happily ever after?
    I mean really, who doesn't want to believe in living happily ever after?
  • To motivate potential buyers, I took a myriad of song lyrics and created stream of consciousness wall art for their sales office
    To motivate potential buyers, I took a myriad of song lyrics and created stream of consciousness wall art for their sales office
  • I wanted to inspire potential buyers to get their "happy on" with a stream of consciousness wall of motivational ideas
    I wanted to inspire potential buyers to get their "happy on" with a stream of consciousness wall of motivational ideas

Playa Vista Outdoor & Print

  • This successful teaser outdoor campaign announced the arrival of Playa Vista to the Westside
    This successful teaser outdoor campaign announced the arrival of Playa Vista to the Westside
  • When we revealed who we were talking about, it completely disarmed the community who had been suspicious of the development.
    When we revealed who we were talking about, it completely disarmed the community who had been suspicious of the development.
  • This successful teaser outdoor campaign announced the arrival of Playa Vista to the Westside
    This successful teaser outdoor campaign announced the arrival of Playa Vista to the Westside
  • When we revealed who we were talking about, it completely disarmed the community who had been suspicious of the development.
    When we revealed who we were talking about, it completely disarmed the community who had been suspicious of the development.
  • This successful teaser outdoor campaign announced the arrival of Playa Vista to the Westside
    This successful teaser outdoor campaign announced the arrival of Playa Vista to the Westside
  • When we revealed who we were talking about, it completely disarmed the community who had been suspicious of the development.
    When we revealed who we were talking about, it completely disarmed the community who had been suspicious of the development.
  • Playa Vista created an oasis on the hectic Westside where you didn't have to depend so much on your car
    Playa Vista created an oasis on the hectic Westside where you didn't have to depend so much on your car
  • The balance I speak of here is the yin and yang of innovation built on top of tradition
    The balance I speak of here is the yin and yang of innovation built on top of tradition
  • Playa Vista had some impressive home builders and that's what this ad conveys
    Playa Vista had some impressive home builders and that's what this ad conveys
  • We had 8,000 people show up at the Grand Opening
    We had 8,000 people show up at the Grand Opening

Hampton Lake Print

  • One of the reasons I love real estate advertising is it allows me to conjure up emotions that I hope people can relate to
    One of the reasons I love real estate advertising is it allows me to conjure up emotions that I hope people can relate to
  • I think everyone likes the idea of a getaway that you can come home to.
    I think everyone likes the idea of a getaway that you can come home to.
  • The legacy of Hampton Lake is all the beautiful memories you'll create with your family
    The legacy of Hampton Lake is all the beautiful memories you'll create with your family

Infiniti TV & Print

  • Infiniti G20 TV - The G20 had a cabin forward design that gave you more elbow room
    Infiniti G20 TV - The G20 had a cabin forward design that gave you more elbow room
  • In these two ads, I tried to play up how the roominess of the G20 could make you feel a lot more comfortable behind the wheel.
    In these two ads, I tried to play up how the roominess of the G20 could make you feel a lot more comfortable behind the wheel.
  • In these two ads, I tried to play up how the roominess of the G20 could make you feel a lot more comfortable behind the wheel.
    In these two ads, I tried to play up how the roominess of the G20 could make you feel a lot more comfortable behind the wheel.

Emjoi TV

  • Emjoi was a unique hair removal system. I thought it could be sexy. Something you'd use in the bedroom instead of the bathroom. The VO is Tim Curry.
    Emjoi was a unique hair removal system. I thought it could be sexy. Something you'd use in the bedroom instead of the bathroom. The VO is Tim Curry.

Lingerie For Less TV

  • I really wanted the lingerie, music and atmosphere to do all the talking. So the copy is very minimal. But it's pithy in its sexiness.
    I really wanted the lingerie, music and atmosphere to do all the talking. So the copy is very minimal. But it's pithy in its sexiness.

Albertsons TV

  • Albertsons Psychic :15 Teaser #1 Albertsons was moving into the Phoenix market. I'm from Phoenix and knew I had to do something really creative to capture everyone's attention
    Albertsons Psychic :15 Teaser #1 Albertsons was moving into the Phoenix market. I'm from Phoenix and knew I had to do something really creative to capture everyone's attention
  • Albertsons Psychic :15 Teaser #2
    Albertsons Psychic :15 Teaser #2
  • Albertsons Psychic :30 Reveal With this campaign, Albertsons received a ton of local media coverage and had one of their most successful openings ever
    Albertsons Psychic :30 Reveal With this campaign, Albertsons received a ton of local media coverage and had one of their most successful openings ever

Amtrak TV

  • AMTRAK Coast Starlight :30 TV
    AMTRAK Coast Starlight :30 TV

Pairgain Print

  • Solitaire HDSL2 offered T1 customers a pair of twisted copper wires that allowed for higher bandwidth and speed and double the traffic and profit potential.
    Solitaire HDSL2 offered T1 customers a pair of twisted copper wires that allowed for higher bandwidth and speed and double the traffic and profit potential.
  • Solitaire HDSL2 offered T1 customers a pair of twisted copper wires that allowed for higher bandwidth and speed and double the traffic and profit potential.
    Solitaire HDSL2 offered T1 customers a pair of twisted copper wires that allowed for higher bandwidth and speed and double the traffic and profit potential.

Pet Plan Print

  • Love this noble image. So if you have a pet, protect them with the best name in pet health insurance.
    Love this noble image. So if you have a pet, protect them with the best name in pet health insurance.
  • Little guys need even more protection with Pet Plan.
    Little guys need even more protection with Pet Plan.
  • Pet Plan has your pets covered for life. Easier than wrapping them in bubble wrap.
    Pet Plan has your pets covered for life. Easier than wrapping them in bubble wrap.

Imperial Bank Print & Radio

  • Imperial Bank We get it :60 Radio
    Imperial Bank We get it :60 Radio
  • Imperial Bank As driven as you are :60 Radio
    Imperial Bank As driven as you are :60 Radio
  • Imperial Bank Merger Casualty :60 Radio
    Imperial Bank Merger Casualty :60 Radio

Binge Hair Print

California Milk Advisory Board Print

  • When it comes to cooking, butter is far superior to margarine. This campaign featured up-and-coming California Chefs and their butter influenced recipes
    When it comes to cooking, butter is far superior to margarine. This campaign featured up-and-coming California Chefs and their butter influenced recipes
  • When it comes to cooking, butter is far superior to margarine. This campaign featured up-and-coming California Chefs and their butter influenced recipes
    When it comes to cooking, butter is far superior to margarine. This campaign featured up-and-coming California Chefs and their butter influenced recipes

Restaurant Category TV, Radio, Print & Outdoor

  • Louise's Trattoria had a delicious menu that was based on classic recipes with a twist. So here's Louise's perspective.
    Louise's Trattoria had a delicious menu that was based on classic recipes with a twist. So here's Louise's perspective.
  • How do you make a Prime Rib special really special? Humor never hurts.
    How do you make a Prime Rib special really special? Humor never hurts.
  • Tommy's "Dad's Buying" Brings to life making a Tommy's Run
    Tommy's "Dad's Buying" Brings to life making a Tommy's Run
  • I actually received letters from WWII veterans telling me how this ad reminded them of the power of Winston Churchill. Quite an honor.
    I actually received letters from WWII veterans telling me how this ad reminded them of the power of Winston Churchill. Quite an honor.
  • This ad ran in Modern Maturity and communicated to Boomers that life didn't stop when they turned 65.
    This ad ran in Modern Maturity and communicated to Boomers that life didn't stop when they turned 65.
  • New owners were revitalizing fine dining in Pasadena and part of my rebranding the vintage restaurant, was inviting people back to see it with a fresh perspective.
    New owners were revitalizing fine dining in Pasadena and part of my rebranding the vintage restaurant, was inviting people back to see it with a fresh perspective.
  • I thought this was a fun way to announce the makeover.
    I thought this was a fun way to announce the makeover.
  • To advertise the new take on The Raymond, I capitalized on their fabulous new chef and the print execution brings to life the restaurant's class act.
    To advertise the new take on The Raymond, I capitalized on their fabulous new chef and the print execution brings to life the restaurant's class act.
  • The Raymond's wine list is exceptional. So it was a pleasure announcing their Wine Spectator award.
    The Raymond's wine list is exceptional. So it was a pleasure announcing their Wine Spectator award.
  • Summer Specials. Light and breezy
    Summer Specials. Light and breezy

Hotel Bel Air - Mexico, Print

  • Announcing the arrival of the Hotel Bel Air in Mexico. A marriage of extraordinary locations and the superb quality this hotel delivers
    Announcing the arrival of the Hotel Bel Air in Mexico. A marriage of extraordinary locations and the superb quality this hotel delivers
  • Announcing the arrival of the Hotel Bel Air in Mexico. A marriage of extraordinary locations and the superb quality this hotel delivers
    Announcing the arrival of the Hotel Bel Air in Mexico. A marriage of extraordinary locations and the superb quality this hotel delivers

Safe-Fire Trade Show Video and Website

  • Keepers of the Flame was a trade show video I created to help introduce Safe-Fire and their product EZ Flame to the US.
    Keepers of the Flame was a trade show video I created to help introduce Safe-Fire and their product EZ Flame to the US.
  • Safe-Fire specializes in combustion analysis and detection. It's a very critical process that saves industries billions of dollars.
    Safe-Fire specializes in combustion analysis and detection. It's a very critical process that saves industries billions of dollars.

Dead Fred © 2004 Bonita Peluso All Rights Reserved

  • Dead Fred is an animation series I'm developing about a smart-ass cat that dies in every episode and reincarnates as a different version of himself. This is the pencil test.
    Dead Fred is an animation series I'm developing about a smart-ass cat that dies in every episode and reincarnates as a different version of himself. This is the pencil test.
  • Fred caught in the act
    Fred caught in the act
  • Fred as a munchkin
    Fred as a munchkin
  • Fred overweight
    Fred overweight
  • Fred pregnant
    Fred pregnant
  • Fred hairless
    Fred hairless
  • Mr. Chubbs, Fred's guardian angel cat
    Mr. Chubbs, Fred's guardian angel cat
  • Mr. Chubbs playing with kittens
    Mr. Chubbs playing with kittens