General info

Los Angeles, CA

I am Branden, a designer specializing in the creation of wonderful environments and solutions that connect clients and users through symbiotic relationships. Possessing an empathetic vision and expansive creative background, I address the needs of each client with products that users embrace.

I am currently seeking brilliant people with exciting ideas to enhance lives.

Experience

  • Senior User Experience Designer
    Los Angeles, CA
    Jul 2008 - Present
    Hulu

    Design Lead for acclaimed Hulu Desktop, Hulu TV for PS3, Xbox, internet-enabled televisions and devices, iOS and Android mobile device applications.

    Art direction for the rebranding of Hulu Plus, including lifestyle imagery, website information architecture and user experience.

    Design for ‘Hulu on Facebook’ app, which incorporates social integration across multiple applications, including unique Hulu features for viewing, sharing and commenting on videos.

    Branding guidelines and execution for Hulu and Hulu Plus (subscription service) applications.

    Development of product definitions, including use case research and creating personas, information architecture, usability testing, wireframing, visual design, final asset production and layout specifications.

    Collaboration with product, tech and advertising teams, providing design leadership in expanding and mentoring new designers.

    Understanding of the online video streaming market and it’s unique advertising experiences.

  • Web Designer & Developer
    Los Angeles, CA
    Nov 2007 - Jul 2008
    Kaiser Permenente

    Building and updating of websites to existing KP brand guidelines, using HTML, XHTML, CSS with Dreamweaver and hand-coding, as well as asset design and management. Knowledge of Javascript, wire framing, and usability.

  • Owner
    Los Angeles, CA
    Mar 2008 - Apr 2010
    Brandendesign

    Multidisciplinary design firm concentrating on concept, design, production, marketing and brand identities of household furnishings and products.

  • Lead Fabricator
    Los Angeles, CA
    Aug 2007 - Oct 2007
    Electroland

    Project management and fabrication for a custom interactive trade show structure. Logistics, including final construction in China.

  • Senior Graphic Designer
    Irvine, CA
    Jun 2001 - May 2006
    Wolfgang Communications

    Concept to pre-press of print collateral, including advertisements, brochures, catalogs and brand identities for clients. Extensive production experience, including photo shoots, client consultation, pre-press, typesetting, color, layout, asset and project management.

Education

  • Pasadena, CA
    Jan 2005 - Aug 2006
    Art Center College of Design

    Environmental, furniture and lighting design.

  • Bachelor of Arts: Visual Communication
    Long Beach, CA
    - May 2001
    California State University Long Beach

    Multidisciplinary studies in, 2D and 3D art, industrial design, graphic design and interactive design.