SUBCULTURR

In the box, out of the box, beyond the box, Subculturr designs your brand's building blocks

In the box, out of the box, beyond the box, Subculturr designs your brand's building blocks.
General info
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In the box, out of the box, beyond the box, Subculturr designs your brand's building blocks
New-York
In the box, out of the box, beyond the box, Subculturr designs your brand's building blocks.
Experience
BROOKLYN. NY
- Present
ART DIRECTOR
DESIGN CONSULTANCY
PACKAGING/ MERCHANDISING/ PRODUCT DEVELOPMENT
Paramus
Jun 2011 - May 2012
Senior designer
MOVADO
Watch designer for the Lacoste and Tommy Hilfiger brands.
Lead projects from conceptual, trend research to design and prototypes development.


NEW YORK,NY
Feb 2007 - Present
Creative Director
PROMOTIONAL DEVELOPMENT
Collaborated on several fragrance launches (CK Obsession, Mariah Carey, Britney, Rocawear) and high-end promotional elements for Shiseido and SkinCeuticals. Now responsible for L’Oréal, Maybelline, Casio, and Arden merchandising programs. Working closely with engineering to maintain brand consistency and cost control up to the production phase. Developing structural and visual design concepts, including recommendations on colors and materials.
Middlebury, CT
Aug 2005 - Feb 2007
Senior Designer
TIMEX
Led major seasonal and ongoing merchandising projects, thus ensuring
continuity and consistency of Timex brand image at retail level. Actively
involved in Timex brand repositioning. Coordinated structural and visual
(pack and display) with graphic team, set up timeline and direct overseas
contractors. Generated prospective watch design project.
New York, NY
Jul 2001 - Aug 2005
Senior Designer
DIAM USA
Developed extensive POP projects for major cosmetics brands, with special emphasis on the company's Isadora and Tom's of Maine accounts.
Set up a materials library for the creative department.
New York, NY
Feb 2001 - Jun 2001
Product Designer
DESKEY DESIGN
Developed structural packaging concepts and presentations, conducted
photo shooting.
Seoul, Korea
Jan 2000 - Dec 2000
Product designer
212 DESIGN
Designed contemporary tableware line in cooperation
with Korean artisans.
Created a line of faucets using an exclusive patented technology.
Paris, France
Apr 1999 - Dec 1999
Product Designer
RAISON PURE
Developed structural packaging for Amstel (beer bottles) and Arnaud
Personal Care Department (cosmetic bottles).Developed fragrance bottle
concepts for Kanebo.
Paris, France
Sep 1998 - Mar 1999
Designer
LMM (TSF group):
Seoul, Korea
Jul 1997 - Jul 1998
shoe Designer
KUKJE CORPORATION(Prospecs)
Coordinated Vitrac shoe collection.
Seoul, Korea
Oct 1996 - Feb 1997
Product Designer
212 DESIGN
Designed the bottle for Paikseju, a brand of Korean traditional liquor.
Paris, France
Jul 1996 - Sep 1996
3D designer
FANTÔME ANIMATION:
Modeling and rendering on French TV production
“Insektors”, “Tous sur orbite”
Education
Paris, France
Sep 1995 - Jun 1996
Post graduate
E.N.S.A.D. Aii
Post-diploma study in computer graphics from E.N.S.A.D. Aii (École Nationale Supèrieure Des Arts Decoratifs de Paris,
Atelier d'Image et d'Informatique
Paris, France
Sep 1991 - Jun 1995
Masters degree (good mention)
E.N.S.A.D.
graduate team industrial design project
with major company (Matra Automobile)
Subject of thesis: The "emotional" interaction between
objects and persons.
Lyon, France
Sep 1990 - Jun 1991
Atelier Magenta
One-year preparation program for entry into E.N.S.A.D.
with Atelier Magenta, Lyon, France
Awards and achievements
Redken wall system 2003
GoldDesign of the Times - New York,
Silver Oma Kérastase counter display
Champs Sports Sunglass and Watch Case 2003
Global Shop Exhibition - Las Vegas 2004
"Prize" at STEC Tokyo (97)
Computer animation movie (3 min 30 seconds):
"Les dents de la mère"
"People's Choice Award" at Breme Animation Festival (96)
Computer animation movie (3 min 30 seconds):
"Les dents de la mère"

Special skills
Languages
Native tongue: French
Fluent in written and spoken English
Basic knowledge of Korean
Basic knowledge of Spanish
Software
Professional use of 2D software (Illustrator, Photoshop, Flash, Premiere, Final cut pro)
and 3D software (3D Studio Max, Vray, SolidWorks).