There's an exciting opportunity to join one of the fastest growing software firms in the real estate industry! Yardi Systems is hiring for an Audience Development Specialist to join their Santa Barbara team!
The Audience Development Specialist is the principal manager for content distribution across a varied list of internally produced editorial including monthly, quarterly and tri-annually produced market reports, two magazine brands, eight supporting newsletters and other products in planning. The Audience Development Specialist will perform a variety of editorial, operational and promotional tasks for the online marketing system for the Yardi Publishing Group.
RESPONSIBILITIES: Works with content developers to direct how to position articles and assets for use in the Yardi Publishing site network, email newsletters and social promotions increasing the number of website visits
Initiates and maintains relationships with numerous media outlets and their websites by monitoring their content and making frequent contributions, links, etc. to increase Yardi Publishing website visibility and visits
Works with premium content creators - including magazine editors, event producers, app producers and product managers - to effectively repurpose content for distribution and promotion on the web and via email and social media
Plans, executes and optimizes daily email marketing campaigns using links, product reviews, embedded advertising and display advertising
Optimizes all daily portal content for search engines and manages audience engagement, subscription lists and add/delete tools and utilities
Coordinates advertising and marketing programs Plans, executes and optimizes all website conversion architecture including Rapid Conversion Landing Pages, Floaters, OFIEs, OFINs and test links required to build new email subscriber relationships
REQUIREMENTS: Bachelor's Degree in interactive media, journalism, communications, marketing, creative writing or equivalent experience.
Three (3) years of relevant digital marketing experience with working knowledge of open source content management systems, search engine optimization, search engine marketing, google and other search engine analytics
Excellent written and verbal communication skills Goal driven with the ability to adapt to change and to new opportunities
Solid grammar, spelling and composition skills Must be motivated and enthusiastic team player
Strong proficiency in Microsoft Office Suite
Ability to meet critical deadlines and prioritize multiple tasks in a fast-paced environment
High attention to detail and strong organizational skills
Yardi Systems is a successful independent software company with a proven history of growth and market leadership in the multi-billion dollar global commercial real estate industry. We employ talented, motivated and innovative people that are focused on delivering superior solutions to our clients and are passionate about working with other highly skilled professionals in team environments.
If you are seeking an opportunity to join a winning team, work with the latest Microsoft technologies and develop your career, then Yardi Systems is the place for you. We have a pleasant and casual work environment, competitive salaries, and a comprehensive benefits package. Our corporate culture stresses integrity, respect, trust, responsibility, and fun.
Candidates only! It is NOT OK for recruiters or others to solicit this company.