The purpose of this position is to move the college's many stakeholders-prospective graduate and undergraduate students, alumni, donors, industry partners-toward stronger relationships (i.e., opinion, perception, and affinity) with the college and thereby grow its brand image, reputation, and loyalty. The Digital Communications Manager (DCM) ensures the college's digital presence, in all platforms including web and social media, is integrated and works in unison to support the university's brand, the college's sub-brand, strategic plan, and marketing and communications plan.
This position reports to the Director of Marketing and Communications and consults with the director on prioritizing and allocating resources appropriately so that projects are completed in a timely manner based on their strategic importance. The DCM is a member of the college's marketing and communications team and participates in strategy and planning to ensure alignment across all communications platforms. With the support of the director, the DCM collaborates with the college's recruitment teams and external engagement units, and University Relations and Marketing to successfully plan, implement, and assess web and social strategies and technologies.
The DCM is responsible for: 1) the development and implementation of a college-wide digital communications plan; 2) the development, maintenance, and integration of the college's online presence backed by data measurement and analysis; 3) message, visual, and overall brand alignment across the online platforms of the college; 4) oversight of all aspects of the service delivery related to email and digital design/development, including planning, project management/execution, and customer services to internal stakeholders; and 5) oversight of the college's social media presence and providing guidance and assistance in enhancing the college's social media presence with regard to the audiences defined for each platform.
The DCM is an experienced and creative technologist, communicator, and leader with a passion for emerging web, social media, and other digital technologies with an excellent sense of information design, web architectures, and an understanding of digital marketing tools and trends. The DCM must be able to effectively and persuasively communicate with key stakeholders, work within a matrix organizational structure, and manage competing priorities. The DCM provides effective and collaborative leadership that ensures synergistic, comprehensive, and consistent marketing and communications in the digital space across all sub-units to achieve the goals associated with college's marketing communications plan. The DCM meets with internal clients to determine the scope, resources, and budget estimate for projects. This position determines the plan and executes the tactics in a timely and professional manner with regular contact with the client and, when appropriate, with the director. The DCM establishes and maintains procedures, coordinates projects to accomplish goals, monitors projects for compliance with applicable policies and procedures, and is responsible for ensuring the projects stay on time and within budget. The DCM must skillfully balance between clients' needs and requirements, the university's brand guidelines, and the college's strategic marketing plan.
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