Digital Communications Officer

New Visions for Public SchoolsinNew York

Who We Are

New Visions for Public Schools was founded in 1989 and is dedicated to ensuring that all New York City public school students, regardless of race or economic class, have access to a high-quality education that prepares them for the rigors of college and the workforce. New Visions pioneered the model of small high schools in New York City, creating nearly 140 new district high schools and eight charter high schools; produces free open-source curriculum used by thousands of teachers in New York State and across the country; and runs a nationally-recognized Urban Teacher Residency program to train new teachers. Today, the New Visions network supports more than 200,000 students enrolled in nearly 400 district and charter schools across New York City. Our team includes more than 150 professionals with diverse experience in New York City and national educational leadership, and our annual operating budget exceeds $25 million.

Position Summary

The Digital Communications Officer is responsible for content development for New Visions' digital communications across multiple channels, including direct response, website and social media. Working with the communications team and partnering with programmatic teams, the Digital Communications Officer will co-develop and implement a digital strategy that encompasses social media, website content, HTML email, digital advertisements, and blogging to advance organizational and programmatic priorities. The Digital Communications Officer will also support operational activities and analytics for all New Visions website properties and work in partnership with school website liaisons to provide general website support, troubleshoot and ensure that all websites are functioning.

The Digital Communications Officer reports to the Deputy Director of Marketing & Communications and liaises with multiple program and school-based teams across the organization.

Core Duties and Responsibilities

  • Digital Content Development & Engagement
  • Maintain and improve upon New Visions' presence across social channels (Facebook, Twitter, LinkedIn, Instagram) by developing editorial content and timelines; set performance goals and design metrics to monitor progress.
  • Write compelling and attention-getting copy for social channels, web pages, digital ads, email solicitations.
  • Function as an online community manager by cultivating social interactions across channels and across multiple communities and audiences (educators, education funders, policy makers, thought leaders); design social chats and engage regularly with social audiences.
  • Develop goal-oriented direct response communications to multiple, diverse stakeholders and ensure content and messaging is aligned to program goals and organizational brand.
  • Continually evaluate social media and website engagement using analytic tools; develop tests to continuously improve engagement with audiences.
  • Capacity Building for New Visions Teams & Staff Members
    • Lead trainings of in-house program staff and school-based staff on effective web and social media engagement; provide assistance and support to school-based staff; develop and implement social strategies for individual schools.
    • Work with team to develop editorial strategy for New Visions' blog; create content calendar and assign roles and responsibilities to team members; as necessary, write and edit blog posts that advance program goals.
  • Website Management & Maintenance
  • Recommend, develop, and implement improvements to websites
  • Interface with IT and service providers to debug performance issues
  • Review statistics and monitor analytics; produce regular analytics reports and recommendations for improvement for key websites
  • Serve as primary point person for new website development, liaising with potential service providers

Who You Are

You are passionate about mission-driven work that has a tangible impact on opportunities and outcomes for young people.

You are driven, take initiative and pay close attention to every detail, big or small.

You are an excellent and confident communicator with the ability to concisely and clearly express complex ideas to diverse audiences, both in writing and in person.

You are an expert multi-tasker, able to efficiently establish and negotiate priorities in a fast-paced environment.

You are a creative, proactive problem-solver, thoughtfully considering and weighing a set of options to address any given challenge.

You are collaborative and diplomatic with a strong sense of collective responsibility and a highly professional temperament .

You are dedicated to continuous learning and skill-building, seeking out opportunities to develop new skills for professional growth.

Education & Experience

  • Bachelor's degree required; master's degree preferred.
  • 3-5 years of experience in digital marketing, public affairs, political campaigns, government, and/or public relations (or a combination of these).
  • Experience in marketing for education and/or public policy in New York City is highly desirable.
  • Proven track record of using social media creatively and with impact; knowledge of editorial standards for the web is critical.
  • Knowledge of the current political landscape and the ability to become quickly familiar with public education (the critical issues locally and nationally and key players in New York City and State).
  • Experience managing multi-platform communications initiatives.

Required Skills

  • Strong writing, copywriting and editing skills on short deadlines.
  • Excellent communication skills, including the ability to "translate" and "market" complex ideas for various audiences
  • Creative problem-solving ability and design savvy
  • Ability to lead multiple projects in a fast-paced environment, which involves setting priorities, meeting deadlines, communicating potential needs or problems, and responding when priorities unexpectedly shift.
  • Extensive experience with social media platforms including Facebook, Twitter, Instagram
  • Proficiency in HTML/CSS; working knowledge of content management systems, specifically Wordpress and Django
  • Familiarity with Asana preferred
  • Experience with video production/editing

New Visions for Public Schools is an equal opportunity employer.

To Apply

Please apply on our careers site at:

Candidates only! It is NOT OK for recruiters or others to solicit this company.