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The Digital Experience Strategist is primarily responsible for creating and driving the global digital strategy on .com for our marketing and advertising campaigns, and other non-campaign driven efforts that require digital strategy/thinking/designing. This role is critical to the overall execution of our integrated, multi-channel campaign efforts. We partner closely with our counterparts who oversee creative, social media, paid media as well as external agency partners and business unit marketing strategists to deliver campaign experiences that delight our audiences and drive growth and preference for the company. The role spans ideation, execution and ongoing optimization. As a digital experience strategist, you will deliver the campaign channel strategy for .com, guide the creative process with our creative partners to ensure our specific requirements are being met, oversee production of the pages, build a measurement framework to analyze performance of the page and oversee ongoing optimizations. You will leverage your understanding of audience personas, digital moments in the customer journey and the integration with other channels such as Social Media & Global media to deliver against stated campaign and launch goals across digital experiences. This role will work closely with Business unit stakeholders, marketing strategy teams, creative teams and external agencies as well as Publishing, IT and Geo stakeholders. This role will manage several projects concurrently and will be required to effectively balance competing priorities and tight deadlines.
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