Candidates only! It is NOT OK for recruiters or others to solicit this company.
If you are looking for a traditional conservative corporate position, please skip this opportunity. We are seeking vibrant, creative and edgy individuals to push creative boundaries while working for an emerging lifestyle brand that incorporates pop culture, provocative liberal arts and creative media. We are a progressive forward thinking company focused on female empowerment!
We offer an exceptional compensation package consisting of a base salary of $50-70K, BCBS Platinum Healthcare, Vision and Dental along with a 401K plan with corporate matching and PTO.
Gatsby Enterprises, Inc. is presently seeking a forward thinking, success proven Digital Marketing Analyst to monitor our digital marketing initiatives and implement successful marketing practices. We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teammates and departments.
As our Digital Marketing Analyst, you will have a deep understanding of how different social networks operate and be an expert at Search Engine Optimization (SEO) for online content, including onsite and offsite optimization and keyword expansion research. You'll also oversee paid search campaigns to ensure their success.
Your goal will be to ensure that content is search-engine friendly and optimized to increase our company's visibility and ultimately, profitability through the effective analysis of current social media strategies and campaigns.
Analyze user engagement (e.g. click-through and bounce rates)
Conduct keyword research to guide the Social Media Manager for keyword optimization for copy
Collect data and report on traffic, rankings and other SEO aspects for the site and social media channels
Build and support SEO strategies, including optimizing keywords and establishing meta tag data
Optimize website content, landing pages, paid search copy and other such digital marketing campaigns
Direct off-page optimization projects (e.g. link-building)
Managing offsite and onsite optimization projects and reporting on performance
Identify habits of our online users and suggest ways to reach a broader audience
Research how emerging social networks and features can benefit our company
Keep abreast of SEO and integrated marketing trends
BS in Business Analytics, Digital Marketing, or related field
Additional qualifications in digital technologies or social media management is a plus
Minimum of 8 years' experience in Social/Digital Media
Advanced knowledge of SEO practices and reporting
Familiarity with relevant tools (e.g. Conductor, Screaming Frog, SpyFu, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
Analytical mindset with numerical aptitude
Hands-on experience with social media platforms and digital marketing campaigns
Ability to identify target audience preferences and trends
Excellent communication skills
Time management and multitasking skills
Expert at identifying untapped traffic opportunities
Expert at site optimization and meta tag writing
Expert at a/b conversion testing
Open minded attitude that is not offended by NSFW imagery and posses a non discriminatory personality