Digital Marketing Specialist, Automation & Analytics

AVID CenterinSan Diego, CA

AVID (Advancement Via Individual Determination) is a nationally recognized nonprofit organization that is dedicated to closing the opportunity, expectation, and achievement gaps in education by partnering with schools all over the country to prepare students for college, careers, and life. This is accomplished by providing professional development to educators to support their efforts in the classroom, ultimately empowering students with strategies and skills that improve how they learn, question, and work together. With AVID's continued mission to expand its reach, the content and continuity of our message is even more important. This is where our Marketing Department plays a crucial role for our organization, ensuring strong, consistent branding material (digital, print, and broadcast) that supports the message and mission of AVID.

The Marketing, Communications and Development Department is currently looking for a creative, strategic, and detail-oriented Digital Marketing Specialist to join the team and focus on marketing automation and analytics. We need a go-getter who will not only help us determine a new automation system but also set up specific campaigns and see them through the full life cycle, using data along the way to inform and guide their work.

Here's just a snapshot of the areas of focus in a typical day:

  • Marketing automation system and the connection and integration to our CRM (Salesforce)
  • Reviewing AVID's marketing universe, and analyzing and understanding how to work with each group
  • Lead flow and lead generation
  • Email deliverability
  • Domain reputation
  • Website and social media analytics and reporting

This is an amazing opportunity for a marketing professional to join a growing and motivated team, be a part of creating a vision for the department and see that vision through to fruition, and truly impact a national organization that's dedicated to helping students across the country. Not a bad gig, right?

This full-time, exempt position receives a competitive salary, PTO and paid holidays, health benefits-including medical, dental, and vision options-16 paid volunteer hours, an automatic 5% 403b contribution (after 90 days), and more!

*All interested candidates must apply via the AVID website and include a rsum with their application for consideration.

Come be a part of the AVID Center legacy-join our team!