An client in southern MD is looking for a Digital Marketing Specialist to join their team.
* Responsible for day-to-day management and execution of paid cost-per-click (CPC) and organic SEM campaigns
* Use SEO knowledge to assist clients in generating fully optimized content and content strategies
* Manage organic search for all client websites to ensure optimal performance and maximum rankings
* Conducts SEO keyword research, develop linking strategies, and create content of META data
* Research and generate CPC campaign keywords, write and edit ad copy, manage bids and budgets, and optimize landing pages
* Grow and optimize CPC campaigns through testing with ad copy, landing pages, bidding strategies, negative keywording, etc.
* Research, collect and analyze website and campaign data
* Understand industry/market best practices
* 1+ year SEM experience
* Experience developing and implementing SEO strategies
* Knowledge and experience using Google Analytics, AdWords, AdCenter, Google Search Console and other search marketing and analytic tools is required
* Ability to multitask and meet tight deadlines
* Proficient in Microsoft Excel or Google Spreadsheet
Candidates only! It is NOT OK for recruiters or others to solicit this company.