Our agency client in Arlington, VA is looking to add a Digital Marketing Manager t to their team.
You will be executing strategic marketing campaigns, implementing savvy SEO efforts, and optimizing/implementing creative conversation techniques!
* Identify engaging topics and themes that align with industry trends and targets audience interests
* Create catchy, engaging and informative content
* Use inbound marketing tactics such as SEO optimization, social media, landing page conversion testing, calls-to* action, blog posting, email marketing, etc. to drive organic site traffic and conversions
* Optimize marketing automation and lead nurturing processes
* Be a stickler for keyword and SEO best practices to attract quality organic leads
* Implement A/B Testing and create reports
* Create audits for site conversion optimization and traffic optimization
* Create and manage search/PPC campaigns, media buying, etc.
* Implement, monitor and optimize digital media campaigns on platforms, including Facebook, Twitter, YouTube, Google Adwords, DSPs, etc.
* Gather and analyze campaign data reporting to internal teams and external clients
* 3+ digital marketing experience
* Experience creating content driven materials with SEO and lead generating strategies
* Must be proficient with Hubspot, SEO and Google Analytics and Adwords
* Experience building, maintaining, and reporting PPC campaigns
* Knowledge of SEO/SEM, DSP & DMP preferred
Candidates only! It is NOT OK for recruiters or others to solicit this company.