Director, Marketing

California School Boards AssociationinWest Sacramento, CA

  • SUMMARY

    Under general direction of Chief Information Officer, this position leads, oversees, plans, develops, organizes, coordinates, and reviews the work of staff performing difficult and complex professional, technical, and administrative support related to all programs and activities of the marketing function within the Communications Department to ensure the success of Association products, services and events. The Director leads the development, planning and management of short and long-range activities; manages the effective use of department sources to improve organizational productivity and customer service; provides complex and responsible support to the Chief Information Officer in areas of expertise; and performs related work as required.

    ESSENTIAL DUTIES & RESPONSIBILITIES

    • Plans, manages and oversees the daily functions, operations and activities associated with the marketing function within the Communications Department, including planning, developing, and implementing overall recommendations and strategies to each Association's department as they reach out and communicate with the members on a wide variety of departmental programs and projects.
    • Oversees Association's digital presence including management and updating of various websites and related technologies
    • Participates in the development and implementation of goals, objectives, policies, and priorities for the department; recommends within departmental policy, appropriate service and staffing levels; recommends and administers policies and procedures.
    • Participates in the development, administration, and oversight of departmental budgets.
    • Develops and standardizes procedures and methods to improve and continuously monitor the efficiency and effectiveness of assigned programs, service delivery methods, and procedures; assesses and monitors workload, administrative, and support systems, and internal reporting relationships; identifies opportunities for improvement and recommends to the Chief Information Officer.
    • Develops, drafts, edits, and conducts surveys sent to the membership, including surveys from other departments or survey information gathered by the Association.
    • Researches and benchmarks industry standards for communications, while keeping the Chief Information Officer apprised of our status relative to industry standards.
    • Participates in the selection of, trains, motivates, and evaluates assigned personnel; works with employees to correct deficiencies; recommends discipline to the Chief Information Officer.
    • Develops and implements strategic and tactical marketing plans, both short and long-term, to promote various programs and services; provides the goals, target audiences, and tactics with which to market and promote and launch the Association's programs, products, services, and events
    • Proofs and edits all promotional and collateral materials that are sent to the Association's membership; oversees efforts with each department, the design team and various printers to produce final product.
    • Crafts marketing communications that are disseminated to the membership through mass-email methods.
    • Participates as Project Director on key client projects with the goal of ensuring a strategic approach and delivering every project on time, within budget and within scope.
    • Writes and updates postings to the Association's website, including posting PDF's, updating verbiage for a particular program or service, and other tasks associated with the Association website.
    • Identifies key marketing metrics for each program/project, and regularly analyzes and prepares reports and updates on various departmental marketing strategies to determine whether strategies were successful.
    • Oversees video production to provide overall direction and guidance to Association videos, infomercials, and testimonials, such as producing and filming interviews for promotional videos.
    • Oversees, coordinates, and develops the presence of the Annual Education Conference Pavilion.
    • Oversees, coordinates and manages all advertising, marketing, branding, and marketing communications, for the Annual Education Conference and Trade Show.
    • Participates in and makes presentations to the Board of Directors and a wide variety of committees.
    • Maintains and directs the maintenance of working and official departmental files.
    • Monitors changes in regulations and technology that might impact the operation of the marketing communications initiatives of the Communications Department, including regulatory changes in advertising, direct mail, email communication, etc.
    • Negotiates and administers contracts with private vendors to provide Association services.
    • Provides highly complex staff assistance to the Chief Information Officer.
    • Conducts a variety of organizational and operational studies and investigations; recommends modifications to assigned programs, policies, and procedures, as appropriate.
    • Attends and participates in professional group meetings; stays abreast of new trends and innovations in marketing and video production; researches emerging products and enhancements and their applicability to Association needs.
    • Monitors changes in regulations and technology that may affect operations; implements policy and procedural changes after approval.
    • Receives, investigates, and responds to difficult and sensitive problems and complaints in a professional manner; identifies and reports findings and takes necessary corrective action.
    • Reads and demonstrates an understanding and adherence to CSBA values, policies, and practices.
    • Demonstrates respect, honesty and professionalism at all times.
    • Performs other duties as assigned

    SUPERVISORY RESPONSIBILITIES

    • This position may be required to manage and direct other staff, with the responsibility of overall direction, coordination, and evaluation of those roles. This position will carry out supervisory responsibilities in accordance with the organization's policies and all applicable laws. Overall responsibilities of this position include, but may not be limited to, interviewing, training, timekeeping and wage & hour management, planning, assigning, and directing work, appraising performance, rewarding and disciplining employees, and addressing and resolving complaints.
  • Requirements

    QUALIFICATIONS

    Knowledge of:

    • Administrative principles and practices, including goal setting, program development, implementation, and evaluation, and project management.
    • Principles and practices of budget development and administration.
    • Principles and practices of marketing, public relations, advertising and sales.
    • Principles and practices employee supervision, including work planning, assignment, review and evaluation, and the training of staff in work procedures.
    • Applicable Federal, State, and local laws, rules, and regulations, and Association and departmental codes, policies, and procedures.
    • Principles and practices of contract administration and evaluation.
    • Recent and on-going developments, current literature, and sources of information related to the operations of the assigned division.
    • Record keeping principles and procedures.
    • Modern office practices, methods, and computer equipment, including a computer and applicable graphic, publishing, and web authoring software like Mac Os, Photoshop, Illustrator, ImageReady, InDesign, Dreamweaver, Acrobat Distiller, and PowerPoint.
    • English usage, grammar, spelling, vocabulary, and punctuation.
    • Techniques for effectively representing the Association in contacts with governmental agencies, community groups, and various business, professional, educational, regulatory, and legislative organizations.
    • Techniques for providing a high level of customer service by effectively dealing with the public, vendors, contractors, and Association staff.

    Ability to:

    • Recommend and implement goals, objectives, and practices for providing effective and efficient services.
    • Plan, organize, administer, coordinate, review, evaluate and personally participate in a comprehensive marketing program.
    • Read, analyze and interpret financial reports and legal documents.
    • Respond to inquiries and complaints from customers, regulatory agencies, or members of the business community.
    • Write white papers and articles for publication that conform to the Association's style and format.
    • Manage and monitor complex projects, on-time, and within budget.
    • Plan, organize, assign, review, and evaluate the work of staff; train staff in work procedures.
    • Interpret, apply, explain, and ensure compliance with Federal, State, and local policies, procedures, laws, and regulations.
    • Evaluate and develop improvements in operations, procedures, policies, or methods.
    • Prepare clear and concise reports, correspondence, policies, procedures, and other written materials.
    • Research, analyze, and evaluate new service delivery methods, procedures, and techniques.
    • Analyze, interpret, summarize, and present technical information and data in an effective manner.
    • Conduct complex research projects, evaluate alternatives, make sound recommendations, and prepare effective technical staff reports.
    • Effectively represent the division and the Association in meetings with governmental agencies, community groups, and various businesses, professional, regulatory organization, and in meeting with individuals.
    • Establish and maintain a variety of filing, record keeping, and tracking systems.
    • Organize and prioritize a variety of projects and multiple tasks in an effective and timely manner; organize own work, set priorities, and meeting critical time deadlines.
    • Operate and maintain modern office equipment, including computer equipment and specialized software application programs.
    • Use English effectively to communicate in person, over the telephone, and in writing.
    • Use tact, initiative, prudence, and independent judgment within general policy, procedural, and legal guidelines.
    • Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.

    EDUCATION & EXPERIENCE

    • Any combination of training and experience equivalent to a bachelor's degree or higher with major coursework in marketing, public relations, advertising, business or public administration, or related field with five (5) years of experience in designing, developing and implementing marketing, public relations, advertising and/or sales programs, including two (2) years of supervisory experience.

    ENVIRONMENTAL ELEMENTS & PHYSICAL DEMANDS

    • Employee works in a primarily sedentary office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances.
    • Employee is personally responsible for following health and safety guidelines, instructions, and policies.
    • Must possess mobility to work in a standard office setting and use standard office equipment, including a computer; vision to read printed materials and computer screen, and hearing and speech to communicate in person, and over the telephone; must be able to bend, stoop, kneel, reach, push and pull drawers open and closed in the execution of duties.
    • Must be able to sit at computer for long periods of time and have the dexterity to access, enter, and retrieve data using a computer keyboard or calculator, and operate standard office equipment.
    • Employee must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds, hand truck available to assist.
    • Limited vacation during peak periods.

    LICENSES & CERTIFICATIONS

    • Possession of, or ability to, obtain a valid California Driver's license by time of appointment.

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