First things first... How to apply

Please submit a resume and cover letter to: Robin Walker at rwalker@collegeforward.org by midnight on April 23th

In your cover letter, please address these questions:

- What is your interest in equal access to education?

- What is your interest in this specific position?

- What are your salary requirements? (Applications without salary requirements will not be considered.)

Position/Vision

College Forward, an Austin-based nonprofit, is looking for a Marketing Manager with a track record of success to define and grow our emerging brand with energy, enthusiasm, and entrepreneurial spirit. The right candidate is a generalist who relishes all the challenges of a 'start-up' opportunity, and who will quickly gain extensive knowledge of our operations and objectives. The Marketing Manager will join the leadership team, working closely with the CEO, program team and development staff to strategize, develop, and direct external and internal marketing activities, and will play a pivotal role in all communications.

Essential Duties & Responsibilities

  • Utilize creativity and innovation in developing and executing the organization's marketing and communications plans.

  • Build the brand; promote brand consistency internally, externally, and in cross-marketing.

  • Raise local, state, and national visibility - especially with potential partners.

  • Cultivate our story in words, pictures, videos, testimonials, and all manner of compelling media by working across department lines-you'll become a hub of information within our organization.

  • Ensure that we 'tell our story' concisely, and effectively to a variety of audiences.

  • Coordinate the organization's various communications outlets, including social media, website, general email, online reviews, donor and campaign communications, print media, marketing collateral, mass mailings, and etc. into a seamless, compelling brand expression.

  • Target 'network nodes' with public and media relations to generate buzz for our products and services.

  • Monitor online reviews (Glassdoor, Facebook, Indeed, etc.) to identify areas of opportunity and/or improvement and initiate solutions.

  • Manage consultants and vendors to complete high-quality projects on time and in budget.

  • Participate in meetings, demonstrate our values in all of your relationships, and follow your passions by pursuing work that interests you within the organization.

  • Work across all programs and operations departments to assist with project and ensure brand consistency.

Ancillary Duties and Responsibilities

  • Make formal presentations to various senior level audiences and external partners

  • Recommend improvements and implementation of features and functions where appropriate

  • Understand the strategic, long-term goals of the organization and the roles that marketing and community outreach will play in reaching those goals

  • Assist with other projects as assigned

Your Profile

We have big ideas, and so do you. You're creative, innovative, and unafraid to take ownership over your ideas, promote them tirelessly, and demonstrate leadership inside and outside the office. Navigating social media, media relations, and professional networks is your second nature. You understand that painting a big picture means obsessing over a lot of little details. Juggling tight deadlines and high priority projects amps up your enthusiasm and productivity. You're on fire for our mission and our values.

Requirements

  • A bachelor's degree plus3-5years' successful experience as a marcomm professional.

  • A history of success leading full cycle marketing projects: research, planning, promotion, and evaluation.

  • Proven ability to translate marketing objectives into compelling communications that achieve results.

  • Exceptional overall communications skills; ability to communicate effectively in writing, orally, in small and large groups, and online (writing samples will be requested).

  • E-marketing, social media, website management, and marketing collateral development expertise.

  • Experience using Constant Contact to create dynamic e-newsletters and e-blasts.

  • Proficiency with Microsoft Office Adobe applications, including InDesign and Photoshop.

  • Graphic design skills and WordPress experience preferred but not required.

  • Excellent planning, organization, and project management skills.

  • Ability to work on multiple projects, adapt to quickly changing priorities, meet deadlines, and consistently deliver high quality results.

  • Ability to work effectively on your own, on a team, and as a leader (with and without direct authority).

  • Ability to coordinate, manage, and combine input from different sources.

  • Self-motivated, requires little direction, and able to motivate others; hands-on and takes initiative.

  • Customer-focused; results oriented.

  • Budget and financial management proficiency.

  • Commitment to College Forward's mission and core values.

Still reading?

Great! This is your chance to take your marketing and communication talents to a whole new level. College Forward is attracting major buzz in our industry, and right now the challenge of college attainment for low-income students is 'top of mind' for politicians, corporations, and the public. Seize this historic moment and turn College Forward into a national brand. You'll interact with an amazing team of individuals, from leadership to external partners. We're open and honest, we love to celebrate wins, and we don't mind helping others brainstorm, power through projects, or clean up afterwards. Our office is fun, not fancy. We're growing fast, our positions are often elastic and not fully defined - and we like it this way.

About us

College Forward is an Austin, Texas-based nonprofit organization that coaches motivated, underserved students to achieve the benefits of higher education and a college degree. Our vision is to lead the field by building and sharing the most effective, most efficient, most fun college access and completion programming in the country. We have some of the most exciting products going to market today.

College Forward provides equal employment opportunities to all team members and/or applicants for employment or service, without regard to race, color, class, religion/creed, sex, sexual orientation, gender identity or expression, national origin, age, weight, height, disability, political affiliation, marital or familial status, partnership status, citizenship status (except as required by law), veteran status, or status in any group protected by federal law, state law, or local ordinance. We provide reasonable accommodations upon request in compliance with the Americans with Disabilities Act of 1990 and Section 504 of the Rehabilitation Act. We encourage and support diversity and tolerance in our workplace. This position is dependent upon funding.