Marketing Automation Manager (Relocation Assistance Offered)

AimHire in Denver, CO

We are working with a leader in the medical device industry, Cochlear Americas, to find a Marketing Automation Manager in their Denver, CO office. In this key role, you will be responsible for assessing and optimizing the performance of new and existing marketing automation campaigns and programs across both B2B and B2C customer segments. You can apply your knowledge of marketing automation using SFDC and Marketo. Cross-functional collaboration is key to turning campaign strategies into agile Marketo and SFDC programs.

Key Responsibilities:

In collaboration with the global marketing automation team, drive the alignment of Marketo instance elements. Manage cross-functional Marketo programs' alignment. Manage and maintain lead lifecycle, lead flows, assignment rules and workspace frameworks within Marketo. Develop, maintain and optimize nurturing, scoring, personalization and engagement programs Work with the global marketing automation team on related aspects of integrations (SFDC), Marketo integrations via SOAP and REST APIs, database health and new initiatives. Act as the subject matter expert with regard to Marketo marketing automation best practices, industry standards and tracking as well as program dashboards and insights.

Key Requirements:

7+ years hands-on experience in deploying and managing a Marketo marketing automation instance (or enterprise marketing automation platform) at the global, enterprise level (campaigns, programs, nurture programs, lead scoring, routing, best practices and success/reporting metrics). 2+ years people management experience in a fast-paced setting. Experience developing and running nurturing programs strategy (from entry, scoring, transition, reporting and optimization). Expert in landing page user experience and optimization strategies. Experience working with Salesforce.com (SFDC) Excellent verbal and written communication skills required. Good understanding of HTML, CSS and JavaScript.

This is an excellent opportunity to make a significant contribution to Cochlear's successful history of innovation by applying your knowledge of Marketo and marketing automation. Cochlear is offering a salary range of $95-$105K for this role and is willing to provide relocation assistance for the right candidate! Please email your resume and cover letter to resumes@aimhiredenver.com or apply directly through Krop.