The Digital Marketing Director will be committed to developing, executing, and optimizing performance-based based digital marketing strategies that drive revenue and will help grow Electric Family's online community, user acquisition, and e-commerce revenue. Must have experience in Shopify and managing organic and paid social media marketing for an e-commerce brand. Graphic design (Photoshop and/or illustrator) skills are a huge plus.
This role is highly collaborative and requires the ability to oversee strategy implementation internally but also with outside agencies and contractors. Key channels include: Organic Social Media management, Paid Social Media management (Instagram, Facebook, Pinterest, YouTube, etc.), Referral Marketing, Affiliate Marketing, Influencer Marketing. You will be the driver of e-commerce success by building and executing promotional strategies, customer acquisition strategies, loyalty/retention programs and world-class product launch experiences.
This position reports to the Chief Creative Officer and Brand Director and will manage a team of contractors including but not limited to a graphic designer, copywriter, and paid advertising vendors.
You are passionate about all things digital and are laser focused on driving revenue, acquiring new customers online, effectively showcasing our brand message and products via original and innovative content
You're comfortable driving revenue forecasts, managing a P/L and conducting financial conversations pertaining to marketing
You have a deep understanding of performance marketing, brand messaging and managing and optimizing campaigns
You live by data and continuously look for innovative ways to exceed targets
You've built strong customer journeys that drive engagement, conversion and retention
You enjoy managing and growing people. Their success is your success.
You're innovative and competitive, but a team player that works well cross-functionally to achieve strategic goals.
You're a strategic thinker, highly organized, detail-oriented, innovative risk-taker and always ten steps ahead
Develop best in class seasonal and promotional strategies to support our brand's objectives, releases, events, and more while meeting and exceeding revenue goals
Build & manage e-commerce marketing calendars to ensure maximum efficiency to drive revenue and manage the execution of the calendar
Develop and oversee implementation of all digital marketing strategies and tactics across paid online channels internally and with 3rd party vendors to drive awareness, traffic and conversion, including display, retargeting, social, SEM, SEO, Referral, print, sponsorships, PR & affiliates.
Lead testing and innovation to optimize marketing effectiveness and return on investment.
Lead and Identify acquisition opportunities and seamlessly integrate new advertising partners that will result in efficient ROI while maintaining brand integrity.
Support day-to-day operations and execution of all targeted campaigns with a nimble lens to ensure maximum ROI.
Collaborate with key internal teams to develop and produce creative assets and deliverables required within tight timelines.
Lead CRM and retention strategies to drive engagement, repeat purchases and launch communications to drive revenue.
Develop and manage all aspects of web analytics related to E-Commerce to conduct regular analysis of content, product, and collection productivity to identify trends and opportunities.
Own the advertising and site P&L - responsible for managing sales goals and budgeting
Support and foster growth and professional development of the marketing team Must thrive in an environment of providing ongoing coaching and mentoring to their team to drive engagement and productivity
BS/BA in Business, Marketing, Communications or related field
Strong experience (4+ years) managing all key business functions described above in an ecommerce environment
Minimum 2+ years' leading a team including performance management, strategy oversight, etc.
Demonstrated success at growing an ecommerce, direct marketing, or multi-channel retail business through business and technical innovation - ideally with experience in both strategy development and operational execution
Strong understanding of ROI focused paid media
Previous experience managing innovative online acquisition programs
Experience managing vendor relationships and negotiating contracts
Demonstrated ability to work in a fast-paced, entrepreneurial environment serving as a catalyst for change and managing multiple workstreams simultaneously
Self-motivated, committed, tenacious and goal-oriented
Positive, professional and enthusiastic "can-do" attitude
About Electric Family:
Electric Family is not simply another streetwear or accessory label, but a grassroots movement born out of the music community, created to increase the connectedness and compassion amongst the global population. We are a community of global changemakers committed to making a positive impact in society.
We produce a distinctive style of clothing and accessories that are intended to act as a vehicle for accomplishing our mission: to raise the social consciousness of every person we come in contact with. Electric Family works to spread the idea that every human being has the opportunity to make a positive impact through social action. We challenge our followers to get active in local communities and to treat others with respect at all times.
Fusing our positive messaging with vibrant, peerless designs has become the signature of our diverse clothing line. From experimental dye tees and printed long sleeves, to cut and sewn hoodies and original headwear, our inspiration is sourced from the positive life experiences that have shaped who we are. Our range is unique in that all of our designs serve as propaganda for peace, family and making a positive impact.
Our association between music and fashion is none more apparent than in our trademark collaboration series. We have collaborated with leading musicians including Skrillex, Marshmello, Tiesto, Illenium, Kygo, Jauz, and DJ Snake to spread our message and raise money for various causes. To date, we have donated over $450,000 to global charities through our bracelets and apparel alone.
Electric Family is a brand that demonstrates authenticity and transparency, seeking to reach new audiences through a mixture of our unifying philosophy and edifying street culture. We are committed to our mission and are certain that we can leverage the influence of our brand and artist collaborators to make an immense global impact.
Electric Family's Core Values:
1. Honesty and integrity- we will always handle ourselves, our responsibilities and our relationships with co-workers, customers and vendors with honesty and integrity.
2. Teamwork- we must work together across departments and without egos to make Electric Family successful.
3. Excellent Customer Service- there are opportunities for us all to go above and beyond to make our customers feel special. Each interaction with a customer is an opportunity to make them a return customer.
4. Respect- we will treat each other, our customers and our vendors with respect and kindness.
5. Ever Evolving- we are entrepreneurs and we want to be industry leaders. This means we all must welcome change and be flexible as we grow.
6. Do More with Less- let's spend the companies money wisely and not be wasteful.
7. Open Door Policy- everyone's ideas are important! We welcome all ideas for improvements and growth.
8. Be Impactful- what we value in our employees is how they make a difference at Electric Family and inspire colleagues to be constantly improving! It is not enough to just "show up". Help us grow by making suggestions on how we can make Electric Family a better place to work.
Candidates only! It is NOT OK for recruiters or others to solicit this company.