Great Dane has an opening for a Marketing Manager at our Savannah, GA division offices. Under the direction of the Director of Marketing Communications, the Marketing Manager's primary role is to ensure that all marketing initiatives, tools and campaigns are developed and evaluated to optimize performance and align with company and departmental goals. Primary areas of focus include managing marketing projects and analytical coordination of customer-facing marketing initiatives, as well as integration with marketing automation platforms. The day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
Work closely with the Marketing team to ensure successful execution of all web, SEO/SEM, marketing database, email, social media, print and display advertising campaigns. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Promote integration and optimization of the company's CRM and marketing automation platforms to promote better customer service and enhanced marketing efficiencies Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Utilize strong analytical ability to evaluate and enhance end-to-end customer experience across multiple channels and customer touch points Collaborate with agencies and other vendor partners as required Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Assist in establishing strategic marketing plans to achieve corporate objectives for products and services Support planning and execution of marketing plan activities including media, trade, promotions, and collateral material Work closely with Event Marketing team to ensure marketing campaigns and programs are clearly communicated, effectively implemented and measured Ability to travel up to 20 percent for company and industry events
Bachelor's or Masters Degree in Marketing, Communications, Business or related field. 10+ years of experience in digital marketing programs, professional management experience in public relations, advertising and/or marketing communications ideally in a B2B environment Trucking industry knowledge preferred, but not required Proven experience delivering effective and innovative marketing campaigns in areas such as website development, content management and SEO optimization; banner advertising, print advertising, paid search/key-word advertising; micro-site development; e-newsletters; mobile apps; social media, etc. Demonstrated project management skills Excellent oral and written communication skills Experience in developing and leading a cross-functional marketing team that will develop and execute new creative concepts Understanding of advertising concepts and media buying for both print and digital Experience with branding, co-branding and managing a brand delivered through direct and indirect distribution Ability to maintain and demonstrate a high level of confidentiality Ability to work with limited direction on a broad variety of projects with both internal and external project resources Ability to follow instructions and complete tasks in a timely fashion Able to work under regular deadline pressure and manage multiple projects across multiple lines of business and multiple teams
We offer a competitive wage and benefits package including medical, dental, and life insurance, paid vacation/holidays, 401k and pension.
A favorable background screening, drug/physical screening, and proof of work authorization in the United States is required for employment.
Great Dane Trailers is an Equal Opportunity Employer
The physical demands and work environment characteristics described here are representative of those applicable to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Physical demands: While performing duties of job, employee is required work at a computer terminal for long periods of time; walk indoors and outdoors in all weather conditions; lift boxes up to 50lbs; push/pull up to 40lbs; bend; sit; use hands to finger, handle or feel objects; reach with hands and arms; talk and hear. Specific vision abilities required by the job include close and distance vision.
- Work environment: The noise level in the work environment is low to moderate.
Candidates only! It is NOT OK for recruiters or others to solicit this company.