The Search Engine Optimization (SEO) specialist analyzes, reviews and implements changes to websites so they are optimized for searches. The Specialist will work to drive inbound, organic traffic to the University of Maryland's web content and improve our organization's search engine results. The SEO Specialist needs to have in-depth understanding of SEO strategies, knowledge of multiple analytic and tracking tools, and experience in creating progress reports to share with team members, campus partners and senior leadership. S/he will also be critical in shaping strategy for creation of original SEO optimized content and web and social campaigns to engage our audience and boost traffic.
Additionally, the Specialist will help manage the university's enterprise search engine platform in partnership with the Division of Information Technology. S/he will provide insights into users' search terms, refine display of search results and rank relevant pages and content, with the goal of delivering a reliable, accurate and intuitive search experience to internal and external web visitors.
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