• Recruited to transform Pride Mobility's in-house creative operations and elevate the quality, consistency, and impact of the brand and marketing efforts.
• Led and mentored a 25-member cross-functional creative team, including: design, project coordinators, PR, web development, photography, videography, and digital strategy, fosterning collaboration, elevating creative output, and driving team performance.
• Led end-to-end creative direction for 360º marketing campaigns and omni-channel strategies in the power mobility B2B2C (Business-to-business-to-consumer) market, driving seamless customer experiences across all touch points.
• Orchestrated offline channels, resulting in enhanced brand visibility and dealer network engagement, including: physical in-store displays, high-impact trade show events, in-store video production, strategic brand identity, and print communications.
• Directed full-scale, multi-platform brand campaigns from concept to execution, translating business strategy into emotionally resonating content across digital, social, OOH (Out Of Home), and video channels.
• Repositioned key sub-brands: Baja Mobility, Quantum Rehab, Mega Motion, and Rascal Power Mobility through targeted campaigns that improved consumer clarity and increased brand equity among competition.
• Applied creative storytelling and visual systems to expand brand relevance across B2B, B2C, and dealer-driven touch-points.

• Led and scaled a 40-person in-house creative team spanning design, copywriting, video, and production; unified brand storytelling across one of the nation’s largest integrated healthcare systems.
• Developed and enforced enterprise-wide brand guidelines for both Highmark Health and Allegheny Health Network, achieving 100% alignment across campaigns, channels, and service lines.
• Partnered with executive leadership, marketing, and clinical teams to launch human-centered campaigns that increased patient engagement by 20% and improved overall brand perception.
• Directed the creative strategy and execution of integrated 360° campaigns across digital, print, broadcast, and OOH, supporting key service line priorities and market growth.
• Translated complex clinical and operational narratives into emotionally compelling, accessible content that resonated with diverse consumer and internal audiences.
• Modernized outdated brand systems and legacy assets, introducing refreshed design language and storytelling frameworks to reflect evolving brand positioning.
• Presented high-impact creative strategies to C-level stakeholders, securing approvals and increasing creative investment for enterprise initiatives.
• Oversaw branded events and experiential activations that drove a 30% increase in community engagement and local brand awareness.
• Built a high-performing team culture through talent recruitment, mentorship, and coaching—reducing creative team turnover by 15% and increasing output quality.
• Maintained final approval authority for all creative deliverables, ensuring brand consistency, regulatory compliance, and creative excellence across touch points.

• Managed a $7.8M annual print budget, overseeing cross-functional production teams to deliver impactful brand campaigns that drove consumer engagement and market penetration.
• Hand-selected to lead the high-profile FLONASE pharmacy-to-over-the-counter launch, orchestrating a complex campaign involving 200+ individual SKUs across print, digital, and retail channels.
• Leveraged project management expertise to coordinate resources, resolve conflicts, and align deliverables with business objectives, utilizing the in-house Pegasus system for precise SKU input, communication, proofreading, and tracking.


• Served as a hybrid creative lead and client strategist in a uniquely designed role that bridged design and account management.
• Brought client visions to life while inspiring internal design teams through storytelling, design guidance, and concept refinement.
• Held a pivotal role in growing key accounts, pitching new business, and shaping creative direction across branding, digital, and print initiatives.
• Acted as the strategic and creative liaison between high-profile clients (e.g., Philips, Iron Mountain, Zoll Medical) and internal design teams, ensuring clear communication, brand alignment, and creative excellence.
• Provided high-level design direction for branding, website UI, print collateral, and digital media, translating client goals into compelling creative concepts.
• Offered clients creative consultation on everything from typography and photography to logo design and messaging hierarchy.
• Guided the visual storytelling process while ensuring each execution met marketing objectives and end-user needs.
• Led the creative development and delivery of pitch decks, campaign presentations, and client proposals, helping secure new business opportunities and expand existing accounts.
• Regularly presented branding strategies, logo concepts, and campaign direction to executive stakeholders and marketing decision-makers.
• Played a key role in onboarding new clients by articulating creative vision, aligning deliverables to KPIs, and setting expectations for design process and outcomes.
• Partnered closely with designers, writers, and developers, acting not just as account lead, but as creative catalyst and collaborative thinker.
• Fostered an internal culture of trust and experimentation by encouraging fresh ideas, offering actionable design critique, and celebrating conceptual thinking.
• Managed timelines, resources, and budgets (exceeding $5.5M) to ensure projects delivered on time and on brand.
• Developed custom marketing and creative solutions tailored to industry-specific needs, resulting in strengthened long-term partnerships and repeat business.
• Earned a reputation as a trusted advisor to both clients and creatives—valued for clarity, consistency, and creative intuition.

• Recruited to transform Micron’s in-house creative operations and elevate the quality, consistency, and impact of the brand’s marketing efforts.
• Built and led a multidisciplinary creative team from the ground up, shifting the organization away from outsourced, low-impact design toward an agile, high-performing internal creative agency.
• Partnered closely with C-suite leadership and SVPs to reimagine the company’s brand expression, marketing systems, and creative strategy.
• Overhauled internal creative capabilities by insourcing previously outsourced design work, resulting in over 45% annual cost savings and a dramatic uplift in creative quality.
• Rebranded the company’s visual identity, elevating the creative standard for marketing collateral, event experiences, web design, and digital campaigns.
• Introduced an agency-style model within the organization, building creative systems, team workflows, and presentation rituals that brought energy and polish to internal client relationships.
• Worked closely with the CEO, SVPs, and VPs across departments to align creative output with corporate vision, business priorities, and brand storytelling.
• Regularly pitched campaigns, rebrand concepts, and high-level design direction directly to the executive leadership team—gaining organizational respect and buy-in through elevated creative and strategic clarity.
• Served as a trusted creative advisor to internal stakeholders, guiding direction on logos, websites, branding systems, and visual communication frameworks.
• Recruited and mentored a full-service creative team including graphic designers, animators, copywriters, web designers, photographers, and videographers.
• Developed training programs to elevate team members from in-house generalists to concept-driven creatives capable of producing agency-caliber work.
• Created a culture of collaboration, innovation, and high expectations, ensuring design quality met the standards of a global tech brand.
• Launched and scaled an internal project management system to improve workflow, transparency, and creative resourcing across all departments.
• Managed a $10.2M annual creative operations budget, ensuring responsible allocation while increasing the volume and impact of in-house campaigns.
• Directed marketing campaigns and creative output across digital, print, experiential, and community outreach programs.
• Oversaw concept development, art direction, video storytelling, print production, and internal communication design.

• Key member of a fast-paced agency creative team, driving concept development, visual storytelling, and hands-on design for regional and national campaigns.
• Partnered closely with copywriters and account executives to develop award-winning creative and pitch work that helped win and retain major clients.
• Known for translating complex marketing goals into bold, emotionally resonant creative that delivered results.
• Created and executed original, brand-aligned visual concepts across broadcast, print, outdoor, and direct response.
• Played a central role in developing high-impact campaigns for clients including Ehrlich Pest Control, PENNDOT, Bell & Evans, among many other clients.
• Partnered with creative directors and copywriters to translate strategy into attention-grabbing campaign ideas that aligned with target audience behavior.
• Spearheaded visual conceptualization and design for new business pitches, partnering with copywriter and account lead to present fully formed campaign ideas to prospective clients.
• Led pitch-team meetings and final client presentations, often serving as the visual voice of the campaign during strategy reviews and creative defense.
• Helped win several large accounts through a combination of strategic design thinking, persuasive presentation, and collaborative client engagement.
• Oversaw design from sketch to press, including layout, typography, photo direction, color correction, and print production.
• Delivered high-quality work under tight deadlines while maintaining visual consistency, brand integrity, and strategic intent.
• Used Adobe Creative Suite to execute both concept-driven creative and tactical deliverables.
• Worked side-by-side with account management and production teams to ensure campaign alignment, accurate scoping, and efficient handoff to vendors.
• Mentored junior designers and interns, contributing to the agency’s creative growth and team development.
• Known for infusing energy into brainstorming and pitch meetings, fostering creativity and client confidence.

• Selected to join the world-renowned futurist consultancy known for shaping the brand futures of Fortune 100 clients.
• Partnered directly with CEO Faith Popcorn, and a multidisciplinary team of strategists, cultural analysts, and creatives to translate predictive insights into powerful brand concepts and campaigns.
• Played a pivotal creative role in visualizing the future of consumer behavior and guiding brand evolution for clients across food & beverage, tech, fashion, and personal care sectors.
• Interpreted macro trends and cultural forecasting insights into visual concepts, brand identities, and future-facing product experiences.
• Developed speculative design work and presentation visuals that brought trend-driven narratives to life in a way that clients could see, feel, and understand.
• Drew connections between emerging consumer behaviors and actionable brand storytelling.
• Co-developed future brand platforms and creative territory maps alongside copywriters, cultural anthropologists, and strategists.
• Provided art direction for concept boards, visual trend-scapes, and future-state packaging, digital, and retail experiences.
• Helped Fortune 100 clients visualize product innovations, brand repositioning, and identity shifts based on BrainReserve’s proprietary insights.
• Participated in client workshops and visioning sessions, presenting conceptual design work to marketing and innovation teams at the highest level.
• Served as a creative interpreter—bridging strategy and execution to ensure ideas landed with clarity, style, and business relevance.
• Built strong relationships with internal and external stakeholders through collaboration, insight, and high-level creative output.

• Supported senior designers at a boutique branding and communications agency, contributing to the development of high-end corporate identity, brand strategy, and investor materials for premium clients.
• Gained foundational experience in visual design, production, and creative problem-solving, supporting senior designers and art directors on a variety of corporate branding and print assignments.
• Developed strong design instincts, attention to detail, and a passion for visual storytelling.
• Designed and produced key visual components for annual reports, corporate communications, and investor-facing collateral for national clients across financial, healthcare, and industrial sectors.
• Contributed to the layout, typesetting, and production prep of complex print documents with high visibility and regulatory guidelines.
• Ensured all designs met brand standards, adhered to tight deadlines, and reflected a high level of craftsmanship.
• Worked under the mentorship of senior art directors and creative leads, absorbing foundational best practices in branding, composition, and corporate visual tone.
• Participated in brainstorming and creative development meetings, contributing ideas and assisting in visual research and mockup creation.
• Helped prepare and refine client presentation decks, gaining early understanding on creative pitching and positioning.
• Developed fluency in traditional pre-press techniques and file preparation for high-end print production.
• Built strong foundational skills in typography, grid systems, and brand layout logic—skills that would become integral throughout career.
• Handled multiple concurrent projects with accuracy, speed, and a commitment to excellence.