General info
Award Winning V.P. Marketing Director | Creative Director
Bear Creek, PA
Bear Creek, PA
Seasoned designer with over 20 years of experience in strategic leadership, advertising, graphic design, and marketing. Adept at pushing the boundaries of visually captivating marketing assets and crafting compelling brand stories through innovative storytelling. Skilled in creative strategy, campaign development, team leadership, and managing global brands. Excels in fostering collaboration, delivering impactful presentations, and building enduring relationships with clients, executives, and peers.
Experience
Vice President, Marketing
Dynamic hands-on Vice President of Marketing/Creative Director/Art Director, I lead the development of integrated campaigns for a B2B2C manufacturing company, specializing in Video Content, Web Development, Digital, Print, Non-Traditional Media, and Out-Of-Home advertising. I manage a talented team of Graphic Designers, Web Developers, Digital Resources, and Copywriters, providing mentorship and training to foster growth within the team. Additionally, I streamline daily operations, manages brand campaigns, and forges strong relationships with internal and external partners to drive sales growth while developing comprehensive marketing and strategic plans, overseeing corporate communications and breathing new life into the corporate brand.
Inbound Marketing:
SEO Success:
•Implemented effective content marketing strategies to optimize website for search engines.
•Increased website traffic through improved search engine rankings and targeted keywords.
•Achieved a significant boost in organic search traffic, resulting in higher visibility and brand exposure.
Social Media Reach:
•Leveraged various social media platforms to expand brand reach and engagement.
•Developed engaging content tailored to each platform to maximize audience interaction.
•Gained substantial followers across social media channels, increasing brand awareness and visibility.
Engagement Metrics:
•Implemented strategies to boost user engagement on social media platforms and website.
•Encouraged user interaction through polls, contests, and interactive content.
•Achieved high engagement rates, indicating strong audience interest and involvement.
Website Visitors:
•Implemented targeted marketing campaigns to drive traffic to the website.
•Utilized various channels such as social media, email marketing, and content marketing to attract visitors.
•Increased website traffic, resulting in higher conversion rates and lead generation.
Inbound Marketing:
SEO Success:
•Implemented effective content marketing strategies to optimize website for search engines.
•Increased website traffic through improved search engine rankings and targeted keywords.
•Achieved a significant boost in organic search traffic, resulting in higher visibility and brand exposure.
Social Media Reach:
•Leveraged various social media platforms to expand brand reach and engagement.
•Developed engaging content tailored to each platform to maximize audience interaction.
•Gained substantial followers across social media channels, increasing brand awareness and visibility.
Engagement Metrics:
•Implemented strategies to boost user engagement on social media platforms and website.
•Encouraged user interaction through polls, contests, and interactive content.
•Achieved high engagement rates, indicating strong audience interest and involvement.
Website Visitors:
•Implemented targeted marketing campaigns to drive traffic to the website.
•Utilized various channels such as social media, email marketing, and content marketing to attract visitors.
•Increased website traffic, resulting in higher conversion rates and lead generation.
Creative Director
Led the development and refinement of brand vision and guidelines across Highmark Health and Allegheny Health Network. Crafted a comprehensive marketing framework to illuminate each account's narrative essence, merging storytelling elements targeted demographics, and creative insight.
Key Responsibilities:
• Translated marketing objectives into precise creative 360 campaigns and strategies.
• Orchestrated the creative journey from conception to execution, managing
internal creative teams and companywide stakeholders.
• Directed a dynamic creative team in crafting marketing collateral and executing
special events.
• Ensured adherence to visual communication standards and maintained consistent brand image across all touchpoints.
• Spearheaded internal creative pitches and proposals, presenting campaign strategies and solutions to senior management.
• Reviewed and provided constructive feedback on creative work, troubleshooting as needed.
• Made final decisions on copy, creative, commercials, and radio spots.
• Played an active role in recruiting and training creative talent.
• Pioneered innovative branding, advertising campaigns, and marketing messages, staying abreast of industry trends in design, advertising, television, and marketing.
• Conceptualized and refined the "big idea" for various mediums including broadcast, print, and online, selecting visual elements to effectively convey narratives.
Key Responsibilities:
• Translated marketing objectives into precise creative 360 campaigns and strategies.
• Orchestrated the creative journey from conception to execution, managing
internal creative teams and companywide stakeholders.
• Directed a dynamic creative team in crafting marketing collateral and executing
special events.
• Ensured adherence to visual communication standards and maintained consistent brand image across all touchpoints.
• Spearheaded internal creative pitches and proposals, presenting campaign strategies and solutions to senior management.
• Reviewed and provided constructive feedback on creative work, troubleshooting as needed.
• Made final decisions on copy, creative, commercials, and radio spots.
• Played an active role in recruiting and training creative talent.
• Pioneered innovative branding, advertising campaigns, and marketing messages, staying abreast of industry trends in design, advertising, television, and marketing.
• Conceptualized and refined the "big idea" for various mediums including broadcast, print, and online, selecting visual elements to effectively convey narratives.
Packaging, Project Manager
Southern Graphic Systems / GSK
Managed internal GlaxoSmithKline accounts with a $7.8 million annual print budget. Led cross-functional production teams, coordinated resources, and achieved key deliverables for FLONASE and other brands. Collaborated with stakeholders, resolved conflicts, and ensured alignment with project goals.
Creative Account Executive
Led cross-functional teams to implement strategic account plans, driving revenue growth for primary external accounts. Managed creative department and significant budgets exceeding $5.5 million. Developed customized solutions for clients such as Philips, Iron Mountain, and Zoll Medical.
Creative Director
Led in-house creative department, fostering collaboration and innovation across various disciplines. Directed offline and online marketing efforts, managed event planning, and oversaw print collateral development. Strategically reduced outsourcing, resulting in 45% annual cost savings.
• Led and managed an in-house creative department including graphic designers, web designers, animators, writers, videographers, and photographers
• Orchestrated the daily operations, which included: creative strategy, art direction, content and copywriting, print production, videography, and photography
• Directed offline/online marketing, event management, print collateral and marketing sales support material, and community outreach programs
• Worked directly with the CEO, VP and Directors to collaborate a desirable, creative project outcome
• Oversaw a $10.2M budget
• Led and managed an in-house creative department including graphic designers, web designers, animators, writers, videographers, and photographers
• Orchestrated the daily operations, which included: creative strategy, art direction, content and copywriting, print production, videography, and photography
• Directed offline/online marketing, event management, print collateral and marketing sales support material, and community outreach programs
• Worked directly with the CEO, VP and Directors to collaborate a desirable, creative project outcome
• Oversaw a $10.2M budget
Senior Art Director
Kelly Michener Advertising
Collaborated with creative teams to create award-winning concepts for various campaigns. Ensured alignment with creative briefs, maintained quality and consistency, and contributed to successful client relationships.
• Created and executed strong, innovative, visual concepts, worked closely with the creative director, copywriters, and account executives to generate account-winning creative concepts
• Responsibilities included: conceptualization, brainstorming, graphic design, photoshop skills, presentation, concept execution, and final print production creation
• Lead pitch-team meetings due to strengths in presentation and negotiation skills
• Developed several major campaigns including: Echrlich Pest Control, PENNDOT,
and Bell & Evans
• Created and executed strong, innovative, visual concepts, worked closely with the creative director, copywriters, and account executives to generate account-winning creative concepts
• Responsibilities included: conceptualization, brainstorming, graphic design, photoshop skills, presentation, concept execution, and final print production creation
• Lead pitch-team meetings due to strengths in presentation and negotiation skills
• Developed several major campaigns including: Echrlich Pest Control, PENNDOT,
and Bell & Evans
Freelancer / Art Director
Cliff Freeman and Partners
Conceptual Designer / Art Director
Graphic Designer
Education
Bachelor of Science in Graphic Design and Visual Communications
The Art Institute of Pittsburgh
• Minored in Photography
• GPA: 3.8
• GPA: 3.8
Skills
Skills
Creative Direction, Graphic Design, Art Direction, Video / TV Production, Mentoring & Developing Creative Talent, Digital/Web Design, Social Media, Typography, Brand Identity, Team Building
New section
Awards
Marcom Awards Gold: Micron Annual Report
New England Press Club First Place: Micron Annual Report
American Design First Place: Micron Annual Report
Gold Ink Gold: Micron Annual Report
GDUSA In-house Design First Place: Physician Partners Of Western Pa First Place: Highmark B2b Ads
First Place: Highmark Community Ads • First Place: Being At Highmark Brochure First Place: Brand Advocate Card Deck
Telly Awards Silver Winner: Regional Commercials General-insurance
Clio Awards Bronze Winner: integrated Campaign
Impact Awards Gold Winner: Digital Marketing #livingproof Campaign
Obie Awards Gold Winner: Experimental • ehealthcare
Leadership Awards Gold Winner: Hmo/PPO/other Insures Doc Talk Checklist Campaign
Marketer Of The Year Awards Finalist: Doc Talk Checklist & Blue Hen Campaign
North American Effie Award #livingproof & Blue Hen Campaign
3 X Gold: Health Care Services • Bronze: small Budget
Finalist: small Budget Highmark Top Ten Marketers In North America
New England Press Club First Place: Micron Annual Report
American Design First Place: Micron Annual Report
Gold Ink Gold: Micron Annual Report
GDUSA In-house Design First Place: Physician Partners Of Western Pa First Place: Highmark B2b Ads
First Place: Highmark Community Ads • First Place: Being At Highmark Brochure First Place: Brand Advocate Card Deck
Telly Awards Silver Winner: Regional Commercials General-insurance
Clio Awards Bronze Winner: integrated Campaign
Impact Awards Gold Winner: Digital Marketing #livingproof Campaign
Obie Awards Gold Winner: Experimental • ehealthcare
Leadership Awards Gold Winner: Hmo/PPO/other Insures Doc Talk Checklist Campaign
Marketer Of The Year Awards Finalist: Doc Talk Checklist & Blue Hen Campaign
North American Effie Award #livingproof & Blue Hen Campaign
3 X Gold: Health Care Services • Bronze: small Budget
Finalist: small Budget Highmark Top Ten Marketers In North America