Dana Parker
Designer
Chicago Area
I believe great design creates positive emotional connections that bring brands to life in the hearts and minds of consumers. Faulty, sloppy, indifferent design does just the opposite. I’m an extremely dedicated Designer who’s passionate about making the design great every time. I’ve succeeded at this for a wide range of clients – from McDonald's and OililyUSA to Frontera Foods and other local Chicago establishments.
Packaging Design is my passion.
Print production is my secret obsession.
Branding and Identity should be timeless.
I happened to find myself in the world of Promotions.
Direct Mail taught me to admire a 3% return.
Web Design can make me swear at computers.
POP and in-store merchandising is harder than it looks.
Social Media...talk amongst yourselves. Resume
Packaging Design is my passion.
Print production is my secret obsession.
Branding and Identity should be timeless.
I happened to find myself in the world of Promotions.
Direct Mail taught me to admire a 3% return.
Web Design can make me swear at computers.
POP and in-store merchandising is harder than it looks.
Social Media...talk amongst yourselves. Resume
McDonald's Monopoly 2010
McDonald's Monopoly 2010 - some packaging
Fanta and Oreo partnered with chef Evette Rios, who made up some spooky treats on YouTube.
A one-of-a-kind mobile bookstore for Random House that made stops at local events all across the nation.
McDonald's 2010 Olympic Activation Style Guide - cover
Diet Coke - POP Spectacular
McDonald's Champions of Play Promotion during the 2012 Olympics
Baby Announcement - GD Magazine Design Award 2007
McDonald's 2010 Olympic Activation Style Guide - cover
McDonald's 2010 Olympic Activation Style Guide - inside spread
McDonald's Champions of Play Booklet - Euro edition in Happy Meals
Diet Coke Magazine Ad - Ebony Magazine
Salomon Snowboards - concept design
Salomon Snowboards - concept design
McDonald's Breakfast Direct Mail
Jazz Couture Direct Mailer
Frontera Identity Materials
infographic for Credit Card presentation
infographic for Credit Card presentation
OOH Bus shelter for Fanta and Oreo Halloween promotion
POS Pole Sign for Fanta and Oreo Halloween promotion
OOH Billboard for Fanta and Oreo Halloween promotion
Diet Coke - The Heart Truth Poster - close up
Diet Coke - Heart Truth poster
Diet Coke - POP and In-store advertisement
Diet Coke - POP Spectacular
Diet Coke - Spectacular
Diet Coke - inside spread of coupon book
McDonald's COP - POP
2010 Monopoly Packaging
2011 Monopoly Packaging - 1 version of bag
2011 McDonald's Monopoly
2011 McDonald's Monopoly family of packaging
Crate&Barrel private label with Frontera
Frontera Coffee line
Frontera - Salpica
Frontera Foods - Line
Red Fork Pizzas
Natural Fitness Yoga Bag
Yoga Bag for Natural Fitness
2009 McDonald's Monopoly (cups)
2009 McDonald's Monopoly
Sparkle Glass Cleaner - redesign
Four Eleven Design
Sparkle Friday
McDonald's Champions of Play
McDonald's Champions of Play - altnernatives
Frontera Restaurants
Frontera Identity Materials
Holiday Club
Angelina Ristorante Chicago
Bow Wow Lounge
Jazz Couture Direct Mailer
Red Fork - Banner Natural Products Expo
Created a PR stunt at the LA Forum that launched the Nabisco + 5SOS Sponsorship
Thousands of 5SOS fans wait in line to get their photo taken in our photo booth.
Nabisco + 5SOS onsite activation at the LA Forum. The booth included 14 GoPro cameras, remote control cameras, mics, a trick door and video monitors for security.
Inside the photo booth.
Created a look that would be appealing to our audience while still keeping Nabisco and 5SOS brand identity in check.
Sampling took place outside the LA Forum.
Ritz wanted a signature food truck that traveled all over the country! I designed a custom truck that handed out an extraordinary amount of samples at retail stops and local events.
A one-of-a-kind Ritz branded food truck equipped with a state-of-the-art kitchen and digital engagement.
McDonald's ACM - illustration for pavillion
McDonald's Pavillion - Asian consumer audience
Inside the McDonald's Asian Pavillion
Times Square animated signage for Mondelez and MLS sponsorship
Times Square animated signage for Mondelez and MLS sponsorship
Times Square animated signage for Mondelez and MLS sponsorship
McDONALD'S FLAVOR BATTLE 2009
A promotional website for Nabisco + 5SOS where fans could win tickets and unique swag that was from our photoshoot.
1 of 40 unique daily assignments that enabled 5SOS to win tickets or swag from our photoshoot.
McDonald's Flavor Battle 2009
2011 McDonald's Monopoly online game
365 Black - McDonald's
Bow Wow Lounge website
Frontera Kitchens
A visual timeline of my career and experiences
Download my resume and visual timeline.