General info

With 15+ years of experience in both agency and corporate worlds, I specialize in branding, broadcast television, budget development, creative direction and interactive project management.

My experience includes:
Producing and editing LifeLock’s national DRTV commercials, co-branded TV campaigns, and online videos, driving year over year membership growth. Marketing launch of NBC in the 2nd largest market on the West Coast. Project managing .NET solutions. Clients such as: Hyundai, AT&T, ExxonMobil, PetSmart, CBS and Nike.
Let's chat: Mr.Dean.Shirley@gmail.com

Experience

  • Director

    Oct 2008 - Present
    Freelance

    Developing strategic and creative digital, TV, and print content. Art directing and leading designers (digital, graphics, motion), copywriters, editors, photographers, and producers. Analyzing data and developing strategies to increase digital audiences. Brand development and commercial production.
    Sample of clients include: Hyundai, AT&T, ExxonMobil, PetSmart, and AT&T.

  • Marketing Producer
    Phoenix, AZ
    May 2012 - Apr 2016
    Lifelock

    Creation of nationally broadcast TV spots, from pre- through post-production, driving year-over-year member growth. Forecasted and developed creative budgets. Executed rights-managed licensing of music, video, photography and voice talent. Developed creative briefs and led kick-off meetings. Negotiated and contracted vendors/freelancers. Implemented a digital asset management solution for marketing department. Managed cross-team partnerships with digital, product, analytics & legal departments. Producing, editing, and sound design for national and internal video production.

  • Interactive Producer
    Phoenix, AZ
    May 2006 - Oct 2010
    McMurry

    Managed digital development and strategic direction of interactive solutions. Created information architecture, user flows, and curated client requirements. Used agile project management methodologies for web development (CMS and .NET environments). Managed vendors (print orders, approvals, bids, purchasing, billing). Developed training manuals, participated in product upgrade sessions and brainstorming, and worked directly with engineers to enhance platform for clients. Domain set-up, DNS configuration and purchasing SSL certificates.

  • Marketing Producer
    Portland, OR
    May 2003 - May 2006
    Fisher Communications

    Devised advertising campaigns based on briefs and budget. Writer, producer, editor and art director for studio and on-location productions. Coordinated and directed photo and video shoot; assigned graphic design projects. Collaborated with creative teams on project executions.

  • Marketing Supervisor
    San Francisco, CA
    Jan 2000 - May 2003
    NBC Universal

    Executed NBC's advertising campaigns for the network's 2nd largest launch on the West Coast and helped achieve number 1 Nielsen rating, until departure. Led and mentored production teams (directors, producers, copywriters, and editors). Supervised NBC Universal's brand guidelines implementation and adherence across departments. Collaborated closely with cross-functional teams to manage joint operations including workload balance, budgets, schedules, and quantity and quality of creative projects. Managed budgets for multiple productions (as high as $500,000).
    * Winner - Emmy Award (Producer)

  • Producer / Editor
    Phoenix, AZ
    Aug 1998 - Jan 2000
    Meredith Corporation

    Developed strategic design solutions for broadcast and outdoor branding campaigns throughout Phoenix market. Wrote, produced, designed and edited on-air campaigns. Supervised vendors to complete broadcast productions.

Education

  • Bachelor of Science in Visual Communications
    Moscow, Idaho
    1991 - 1996
    University of Idaho

Specialties


  • Specialties

    Emmy Award Winner, Video Producer, Interactive Project Manager, Art Director, Video Editor with experience in budget managment, production team management, and digital marketing.

    Skills include: Google Analytics, digital media strategy, creating online marketing assets, video producing and production, and art direction.
    Avid Symphony, Final Cut Pro, Adobe Creative Suite (Photoshop, After Effects, Illustrator, Premiere Pro, Audition), WorkFront, Trello, Basecamp, & InVision App