Dion SantaMaria

Creative Director

General info
Creative Director
New York
•Excels in creative forethought and consistency meets and or exceeds business objectives by pushing designers and photo teams alike for an elevated aesthetic

•Recognizes and respects the talents of others and works cross functionally with key stakeholders to align on business milestones while holding individuals accountable

•Acts with self confidence and authority by clearly presenting campaign initiatives and the steps needed to achieve set goals

•Ability to change directions and generate solutions when faced with obstacles while adhering to timelines and budget constraints
New York, NY
2012 - Present
Sr. Creative Director, Brand & Digital Marketing
New York & Company
Lead the creative exchange of ideas between all departments for seasonal fashion campaigns and establish a clear, actionable direction of digital and print marketing initiatives.
Develop and oversee instore marketing and visual displays driving customer engagement with increased sales conversion.
Photo direct model and still life crews on creative objectives and push teams to constantly elevate the brand aesthetic.
Oversee annual photography and retouching budgets as well as cost efficient production of marketing 3D elements.
Develop new and refreshing package designs for seasonal fragrances that expand upon the brand’s existing portfolio.
Liaise with outside vendors to ensure high quality production of marketing materials and to establish timeline of deliverables.
Attend on site press checks to ensure and maintain quality control of all printed POS and supporting collateral materials.
Establish marketing tactics for celebrity launches including PR, retail store events, contracting relevant social bloggers, editorial and advertising placement.
Institute workflow processes such as marketing briefings, product development timelines and press checks that all ensure timely release and deployment of assets.
Provide forward-thinking creative leadership to a team of art directors and copywriters by providing professional challenges and growth opportunities.
New York, NY
2012 - 2012
Consulting Senior Art Director
Oversaw and directed the creative team for all marketing and web initiatives to maintain the global brand identity.
Created product specific paid social banners and emails to increase brand awareness and emphasize product benefits.
Strategized brand positioning and guided package designs for the launch of “Fabulips” Lip Gloss that resulted in a 2x increase of Bliss’s market share within Sephora retail stores.
Partnered with Creative SVP in the development and execution of specific promotional materials for UK rollout of beauty and skincare products.
New York, NY
2006 - 2012
Senior Art Director / Senior Manager
Avon Products
Creative designate for the cosmetics Category Leadership Team that determined global category vision, business strategies and the development of all creative assets across multiple brands, product segments, regions and key markets.
Delivered consistent brand identity globally via the development of brand books, style guides and quarterly global meetings.
Developed and executed creative concepts and designs guidelines for all of the new beauty product launches across skin care, color, personal care and fragrance products- globally.
Conducted project reviews with the creative team and photo production to prioritize multiple assignments and create efficiencies to elevate visual and design aesthetic within tight timing and budgetary constraints.
Directed and mentored several Designers and Art Directors in teamwork, individual excellence and overall career development.
Sep - May
Bachelors of Fine Arts
Syracuse University
Major in Advertising Design
Built on Krop