Forge & Foundry Strategic

Many economic development efforts try to replicate the successes of large municipalities―even in regions facing much different challenges. Breitenbach's business cultivation campaigns have promoted communities beyond the urban core with authentic appeals designed to attract new companies.

Supply chains are only as strong as their weakest links. Reliance on imports, limited manufacturing facilities and  labor shortages can make American industry vulnerable to production crunches, trade disruptions, and natural disasters. Breitenbach has worked directly with manufacturers, suppliers and industry analysts to spread the word on these pressing issues.

As our population ages, effective communication about the full range of resources for seniors and caregivers becomes even more crucial. Breitenbach's campaigns have included outreach related to diagnostics for dementia, services to help seniors age in place, and the impact of shifting demographic trends.

High-profile residential, commercial, mixed-use and civic development efforts require strong positioning of plans for design, construction, remodels and renovations. Breitenbach’s persuasive presentation of architectural initiatives, design-build capabilities and historic preservation qualifications have resulted in an enviable contract award ratio for clients. Her marketing campaigns have triggered strong interest among potential homebuyers and tenants.

Successful packaging of one-of-a-kind experiences is vital to success in the tourism market. Breitenbach has represented attractions, tour operators, hotels, restaurants and stores in formulating destination marketing strategies. Proposals produced by Breitenbach have reinforced distinct placemaking through integrated marketing approaches, while establishing a winning contract acquisition track record.

National laboratories are hubs for U.S. innovation, on the front lines in safeguarding energy resilience. Breitenbach formulated communications plans to strengthen the labs' identities as R&D leaders, attract new partners, secure funding and raise awareness among industry decisionmakers, policymakers and the general public.

Communities beyond the city limits with populations that skew very old or very young, or in areas where households struggle financially, dictate different approaches to healthcare communication. Breitenbach has promoted services for seniors, early childhood health, nutrition for at-risk populations, and recruitment of rural healthcare professionals.

Competition for consumers’ leisure time and dollars increases with each new entertainment offering that comes on the market. Visual, performing and literary arts entities in Denver and Philadelphia have grown their audience share and donor base thanks to Breitenbach's creative and strategic marketing programs.

Economic fluctuations, shifting workforce needs, changing population demographics and life in the Digital Age all present educational institutions with distinct challenges and opportunities. Breitenbach has promoted programs and resources geared toward students and educators at all levels.

An organization's environmental initiatives can have a dramatic impact on funding, partnership cultivation and consumer buying decisions. Breitenbach has helped accelerate adoption of sustainable technologies, alert companies in the clean energy sector to economic development opportunities, and promote corporations' green practices to an environmentally-attuned base of customers and clients.

Historically-faithful and environmentally-friendly approaches to building do more than just generate goodwill, they can actually boost companies' bottom lines. Breitenbach has developed materials to educate workers about design and construction measures, as well as increasing market share among consumers who value these practices.

Cultural offerings can enhance the visitor experience, attract audiences and expand income streams. Breitenbach has helped hospitality companies identify cultural partnerships and museums translate unique holdings into merchandise, as well as promote artist biographies, monographs and coffee table books for some of the country’s foremost publishing houses.

Strategic planning identified a major new growth area for National Renewable Energy Laboratory: connected, autonomous and electrified vehicle technologies. Breitenbach worked with researchers to establish and promote the new Sustainable Mobility brand, rapidly solidifying the lab's reputation as a thought leader and go-to resource for R&D in the area.

Workforce challenges can be found in all types of settings, from big cities to farm communities. Medical practitioners and other professionals can be hesitant to relocate to remote small towns and rural areas. In larger markets, it is often tough to match companies with the right number of skilled employees. Breitenbach’s campaigns have helped expand pools of candidates for positions in remote locations and build opportunities for workers in urban areas to adapt to new industry needs.

Breakthroughs in vehicle technologies and fuels are making commercial vehicles of all kinds―from heavy-duty freight trucks to delivery vans, transit buses, planes, trains and ships―more efficient. Breitenbach's communications convey the operational and bottom-line impacts these innovations can make for manufacturers, fleet managers and American industry.

Experts across the country are collaborating to simultaneously improve fuel formulas and automotive engines. Breitenbach's communications have illustrated how breakthrough R&D is bridging fundamental chemistry research and component design to maximize performance, efficiency, reliability, affordability and consumer appeal.

Annual reports spotlight accomplishments for a broad audience of stakeholders, while acting as important accountability documents. Breitenbach's combination of eye-catching images and impact-focused copy have helped establish organizations' reputations as thought leaders.

Even the most successful and well-established organizations sometimes struggle to effectively target growth priorities with communications activities. Breitenbach believes the first step in crafting any outreach plan is to thoroughly assess the existing brand, target audiences and prime competitors. Results of Breitenbach's goal-aligned strategies are tracked using a range of analytical tools and metrics to assure maximum impact and identify opportunities for fine-tuning.

Competitive funding scenarios require skill and knowledge to land big wins. Breitenbach has been called on repeatedly to help organizations navigate complex and rapid proposal development processes, securing an enviable award rate for her clients.

Launching one of country's first recycling initiatives in Philadelphia, the nation’s fifth-largest city, required a finely calibrated marketing plan. Breitenbach was responsible for educating Philadelphia residents about how to prepare materials for recycling and encouraging participation.

With publishers releasing thousands of books every fall and spring, bookstore owners, library purchasing agents and consumers are presented with a dizzying array of choices. Breitenbach has promoted titles for some of the country’s foremost publishing houses, garnering coverage from national outlets including the New York Times Book Review, New York Review of Books and Publishers’ Weekly.