San Diego, CA

I have worked as a Web professional for over 10 years and I specialize in user experience design and strategy. My background includes front-end development, visual design and interaction design for marketing websites and online applications. I've worked with companies large and small to create web experience solutions that help users and businesses achieve their goals online. I'm currently working on building my skills in design for mobile devices.

858-354-9039 mobile


  • Senior Experience Planner
    San Diego, CA
    Oct 2012 - Present
    Red Door Interactive
    I was promoted last year and continue to carry out responsibilities as listed below. I currently lead all UX efforts for our clients' initiatives.

    Notable accomplishments:
    - Created and introduced a method for content generation and management. Settings standard for how we organize and collaborate around content requirements for projects.
    - Lead ongoing improvement of our UX deliverables from wireframes to research reports. Always aiming to increase their effectiveness as communication tools both internally and with client stakeholders.
    - Helped client gain triple digit percent increase in sales through redesign of key shopping flow on the their website.
    - Helped another client significantly increase engagement on their website through complete overhaul of website information architecture and information design.
    - Currently creating new methods for planning content and interaction design as we take on more responsive design and design for mobile.
  • Experience Planner
    San Diego, CA
    Oct 2009 - Sep 2012
    Red Door Interactive
    At Red Door Interactive I've worked with clients and internal teams to optimize online experiences. The majority of my work has focused on creating detailed wireframes and prototypes to communicate experience design objectives to key stakeholders including client leadership, design and development teams. I've also conducted user research via user testing and surveys. The majority of user research involved designing and conducting remote usability testing and creating reports to outline findings and recommendations for experience improvements. Clients include: CareFusion, California Avocado Commision, Caldera Spas, The Active Network, Rubio's Restaurants, Cricket Wireless, Vistage International, Petco and Shea Homes.
  • Creative Director
    Solana Beach. CA
    Aug 2008 - Oct 2008
    As Creative Director at, I was responsible for creating and executing user experience strategies. I worked closely with our team to create a delightful and effective experience for our users on the both the B2B and B2C side of our solution.

    I participated in discovery and analysis from conception to implementation working closely with the marketing and development teams. Conception: Guided by user testing, user feedback analysis, analytics data and business goals. Implementation: Through flowcharts, wireframes, visual design and working closely with team members to ensure the vision is implemented with highest integrity.
  • User Experience Designer
    San Diego, CA
    Nov 2005 - Jul 2008
    Digital Telepathy Inc.
    Specializing in user interface design for a wide variety of areas including Software as a Service, Consumer Applications, and Social Media. Working closely with clients from the strategy and conceptualization phase through design implementation. The majority of my duties focused on visual design for web application interfaces and interaction design planning. Use of interaction design communication tools to express interaction design intentions to project stakeholders, designers and development teams both in-house and overseas. Tools used: Visio for flowcharts, wireframes, sitemaps and Axure Pro also for flowcharts, wireframes and low to mid-fidelity interaction prototyping.

    Clients include: Mozilla, Method, Whirlpool, Mojopages, Hard Rock Hotels
  • Senior Web Designer
    San Diego, CA
    Aug 2002 - Jul 2005
    Einstein Industries Inc.
    Moved up through the ranks from Web Maintenance Specialist to Junior and Senior Web Designer while at Einstein. Generated promotional websites from concept to launch for clients within the top 10% rank in the Dental, Medical and Legal fields. Custom website interface design, CSS, HTML website production and maintenance with strong emphasis on SEO. Website development, project management, coordinating with multiple writers and front-end developers across each project. Maintaining direct relationship with clients as their main contact throughout the website development process.


Professional Details

  • Strengths & Talents
    • Strong visual designer with instinctual use of design principles
    • Detail oriented
    • Creative
    • Fast and efficient
    • Good communicator, finds communication breakdowns and fixes them
    • Fast learner - Can adapt to new processes quickly
    • Strong team leadership, enjoys mentoring others
    • Strategic - Spots areas of opportunity
    • Fun to work with
    • Driven to learn and grow
    • Strengths Finder 2.0 – Top Talents Profile:
    o Relater, Empathy, Discipline, Strategic, Intellection

  • Software, Techniques & Technology
    • Visio, Axure Pro, Powerpoint, Photoshop, Illustrator, InDesign, Acrobat Pro,
    • HTML, CSS
    • Requirements Specification, Use Description Documenting, Scenarios
    • Flowcharts
    • Interactive Wireframes
    • Remote Usability Testing
    • Stakeholder Interviews
    • Lean Process and Agile Development Methods
    • Storyboards
    • Design Patterns

    Design Patterns

Industry Associations

  • Platt College Advisory Board
    Current Member of the Professional Advisory Board

  • IxDA Member

  • UX Speakeasy Meetup Speaker and Committee Member


  • Ron Hodson - hired Gema as a Graphic/Web Designer in 2009
    “Gema has provided good recommendations, and great work, sometimes with short deadlines. We look forward to working with her in the future.”
    June 18, 2009
    Top qualities: Good Value, On Time, Creative.

  • Landis White - hired Gema as a Graphic/Web Designer in 2008
    “Gema worked on a project of ours. She was great to work with and had a thorough knowledge of the web. Her knowledge of the web translated into highly creative designs that left us feeling fully satisfied. I would recommend her with no hesitation.”
    November 11, 2008
    Top qualities: Great Results, Personable, Creative

  • Ryan Bettencourt, President, digital-telepathy - managed Gema indirectly at digital-telepathy, Inc.
    “Gema's strong understanding of online User Experience gives her the unique skills and talent to be able to deliver designs that are beautiful and useful while delivering great experiences for users and customers. Further, she is a great communicator of ideas, uses her passion to be a constant learner and innovator and is both a great teammate and team leader.”
    June 16, 2009

  • Bill Bonnefil
    Gema is extremely talented as a UX designer. Her abilities to intake the details and needs of a project in order to translate them into specific design decisions are some of the best I have ever seen. She is awesome to collaborate with and elevates the creative energy of any brainstorming session. I highly recommend any opportunity to work with Gema.

    January 23, 2013, Bill managed Gema at digital-telepathy