Jaime Holcombe

Brand Creative /Writer

General info
(214) 704 8387 mobile
(214) 704 8387 office
Brand Creative /Writer
Dallas, TX
Advertising. Jaime has been at it for over 28 years, staying up late writing ads and scripts for Brand and Direct Response in Mexico and the USA, above and below the line of duty, with battle scars to show. He's won several Circulo Creativo (including a Grand Prix), FIAP, EFFIE, DMA International ECHO, U.S. Hispanic Idea, El Sol, Mosaic Awards, ADDY Awards, and The Dallas Show. He has been a Cannes and Clio finalist.

Jaime can write Spanish and English long and short copy and has worked for the LATAM Region. He is well-versed in implementing digital and social media in the creative mix.

Specialties: Creative Direction. Creative Strategy and Development. Broadcast and Print Production. Brand and Direct Response, Interactive, English and Spanish Copywriting, US Hispanic and Mexican Market. Transcreation, Translation, and Proofreading. VO Recording/Direction.
Experience
Dallas, Texas
Apr 2021 - Present
Associate Creative Director/Copywriter
He is currently part of The Home Depot Team, helping create new and exciting campaigns for the Hispanic Market, everything from TV and Radio to Digital and social media. He also works for Maker's Mark, Jim Beam, The American Red Cross, Ives Rocher, Bud Light Rita, and the Laredo Taco Company.
Dallas, Tx
Dec 2012 - Mar 2021
Brand Creative/Writer
Worked for the following brands: Metro by T-Mobile, Clamato, Orkin, and Advance Auto Parts, among others. Jaime was part of a team that implemented creative campaign strategies that helped build the client's brands for the Hispanic market. He wrote, adapted, translated, proofread and helped produce Print, Radio, TV, OOH, Interactive, Online, Social and Digital Ads.
Dallas, Tx
Oct 2011 - Sep 2012
Creative Director
Lead the P&G US Hispanic Brand and Direct Marketing Team for accounts like Duracell, Gillette and the Orgullosa initiative.

During this period, Jaime got to supervise and work together with Digital, PR and Retail Promotions partner agencies to build successful P&G Brand and Scale programs. Every creative platform his team created included digital, social media and mobile components, working together seamlessly to build brand awareness and followers.


Dallas, TX
Jun 2007 - Sep 2011
Associate Creative Director
Jaime lead the AT&T U-verse and wireless promotions Direct Marketing Team, plus is in charge of P&G's Gillette Fusion Direct Marketing account. His team creates anything from direct mail and radio, to interactive and DRTV campaigns.

Recently, Jaime helped launch one of P&G's most successful Direct Response campaigns aimed at US Hispanics ever.
Mexico, DF
Aug 1999 - May 2007
Associate Creative Director
For almost 8 years, Jaime tackled all types of Brand Advertising and clients: Coca-Cola (Fanta), Lara (Bimbo), Seguros Comercial America, Four Seasons Hotel, Disney, ING, Ferrero, Aeromexico, P&G’s Head & Shoulders, Secret, Secretaría de Salud (National Health Department), Diageo (Johnnie Walker), San Rafael, Lucas (Skwinkles) and Kellogg´s.

He supervised P&G's Ace (Tide) brand on a regional level (LATAM), winning a silver and three gold EFFIE awards in 4 straight years.
Mexico, DF
Aug 1997 - Jul 1998
Senior Copywriter
Jaime learned the Direct Marketing discipline writing 360˚ campaigns for Ford, Ericsson and Merck Sharp & Dohme.
Mexico, DF
May 1996 - Jul 1997
Copywriter
He polished his copywriting skills while working for the Volkswagen, Mobil Oil, Michelin, Uniroyal, BFGoodrich, Westin Hotels, Clorox, Brother, Neutrogena and Clean & Clear (Johnson & Johnson) creative team.
Mexico, DF
Jan 1995 - Apr 1996
Jr Copywriter
A.R. Weitzner y Asociados
Jaime got his first copywriting opportunity at a local Mexican Ad Agency. He worked for several national and international accounts: Grupo Nacional Provincial (Insurance), Compaq Computers, Interceramic, Oracle Systems, Bodega Aurrera and Suburbia (Wal-Mart).
Mexico, DF
Aug 1991 - Dec 1994
Chief of Radio and Television Dept.
SEDESOL
Jaime began his professional career as a Copywriter and Graphic Designer at SEDESOL, a Mexican government institution. He was later promoted to Chief of Radio and Television Department, where he wrote, produced and post-produced TV and Radio spots about the Mexican Government Poverty Programs while traveling all over the country.
Education
MEXICO
Sep 1986 - May 1991
BA, Communication Sciences
At the University, Jaime got to do it all. He wrote for the Student Newspaper, took photos, printed his own magazine, wrote, produced and post-produced Radio and TV shows for the University, did video camera for live sports and cultural presentations, did stop motion animation and a 16 mm film with his graduate team. Plus, he participated in every music and theater festival during his stay.
Specialties
Skills and Expertise
Creative Direction. Creative Strategy and Development. Broadcast and Print Production. Brand and Direct Response, Interactive, Social Media Content, English and Spanish Copywriting, US Hispanic and Mexican Market. Transcreation, Translation, and Proofreading. VO Recording Direction.