General info

Digital & Direct Creative, Tel: 07905 521748

**DIGITAL & ALTERNATIVE MEDIA: CONCEPTING + PRODUCTION**

Digital media - social, email, mobile, interactive TV, websites, bluecasting and virals.

Alternative media - ambient, billboards, posters, guerrilla, short films... plus traditional folding stuff.

Got just 2 mins? Watch my biggest campaign, for Ka, on video at: http://vimeo.com/10459486

Experience

  • Senior Copywriter
    London
    Feb 2015 - Present
    LIDA

    As a Creative Lead on Boots and Deputy Head of Copy, I regularly oversee up to 9 permanent, freelance and placement writers. I'm as comfortable overseeing designers and collaborating with strategists as I am putting together client presentations at lightning speed.

    **AWARDS**
    O2 - Brand of the Year, Marketing Society

  • Senior Digital / Integrated Copywriter
    London
    Apr 2009 - Jan 2014
    Freelance

    **AGENCIES**

    AKQA, TMW, Iris, LIDA, JWT, Kitcatt Nohr Digitas, Momentum, Syzergy, Stereo, Youth Club

    **PITCH WINS**

    Sportingbet
    H Samuel/Ernest Jones
    IKEA

    **CLIENTS**

    Nike, MINI, O2, IKEA, Boots, Virgin Holidays, RAF, Lynx, Ariel, Pantene, iShares, Boots, Clinique, Porsche, NetJets, Vertu, Sony Ericsson, Army Recruitment, National Trust, Eukanuba dog food, Carphone Warehouse, Ernest Jones, Delta Airlines, getaheadofthegames.com, Network Rail, TfL, Thomson Holidays

    **SEE HIGHLIGHTS**

    MINI - MINI UK Facebook page
    www.facebook.com/MINI.uk

    MINI - Mini UK site
    www.mini.co.uk

    MINI - Olympic Support
    www.mini.co.uk/london2012

  • Senior Copywriter
    London
    Mar 2003 - Apr 2009
    Wunderman, London

    **AWARDS**

    Ka Awards

    Campaign BIG Awards 2009 Shortlist - Go Find It Website
    Campaign BIG Awards 2009 Silver Automotive Digital - Go Find It Website
    DMA Awards 2009 Silver Best Launch Campaign - Go Find It Campaign
    DMA Awards 2009 Silver Best Campaign Website - Go Find It Website
    BIMA 2009 Best Use Of Mobile Winner - Go Find It Mobile 3D
    BIMA 2009 Best Use Of Content Shortlist - Go Find It Website
    WPPed Cream 2009 Direct Gold - Go Find It Campaign
    Lester Wunderman Awards 2008 Online Excellence Gold - Go Find It Mobile 3D
    Lester Wunderman Awards 2008 Online Excellence Bronze - Go Find It Website
    IAAA 2009 Silver Interactive Media Microsites - Go Find It Website

    Others

    Campaign Digital 2006 - adidas Missy Elliott ‘Respect M.E.’ - Gold
    Lester Wunderman 2007 - Land Rover ‘Go Beyond’ - Silver
    IMAA Awards 2007 Land Rover ‘Go Beyond’ - Bronze
    IMAA Awards 2007 Ford S-MAX - ’20 Ways to S-Max Your Life’ - Bronze

    *CLIENTS**

    adidas, Ford, Land Rover, Motorola, Microsoft, Xbox, Samsung, Learn Direct, P&G Tampax and Always, Lacoste, Rolls Royce, Hertz, San Miguel, Fernet Stock Citrus (a lurid green herbal liquor that tastes better than it sounds).

    **SEE THE BEST WORK**

    3D Ka - the world’s first Augmented Reality car on mobile
    www.youtube.com/watch?v=PrwmHnnSXYo

    Ka - whistle-stop Shoreditch street art tour
    www.vimeo.com/2738034

    Ka launch site
    www.GoFindit.net

    Freelander 2 - exclusive web film - http://vimeo.com/15598979

  • Content Manager
    London
    Feb 2002 - Jul 2003
    Big Brother 3 & 4 / Fame Academy website

    I led a team of eight web journalists, providing the latest news from the Big Brother or Fame Academy house, for web, email, phone line, WAP and mobile MMS updates. For BB, 10 news stories were produced per shift. And at high speed, as each shift latest eight hours. So a tight deadline holds no terrors. I also sourced content from guest columnists: Brian Sewell, Vanessa Feltz, Desmond Morris, Mark Borkowski and Avid Merrion.

  • Content Editor
    London
    Jun 2000 - Apr 2002
    BBC / Top of the Pops website

    Managing three editorial staff, who produced exclusive celebrity interviews with artists such as Hear’Say, Mel C, Judge Jules, Alice Cooper, David Gray, Bono, Atomic Kitten (ah, Kerry Katona, the secret garlic mushroom obsessive). I devised product features like ‘Nu Kids on the Rock’ (a handy Nu Metal guide), plus advertorials for BT. While there, I devised the CRM email content strategy and concepted the Top of the Pops Magazine website.

  • Product Manager
    London
    Sep 1996 - May 2000
    Universal Music

    Working with major brands like Pepsi, Budweiser and Debenhams, I created bespoke promotional activity harnessing the power of Universal’s music from names such as Shaggy, The Honeyz and James. Key to the job was creativity alongside project management - overseeing designers, freelance copywriters, repro houses, printers and CD producers. And I created the UK’s largest ever brand CD promotion: 3.7 million CDs for Nestlé.

  • Freelance Sub Editor
    London
    Aug 1995 - Nov 1995
    NME Magazine

  • Mayfair & Razzle
    Soho
    Sep 1994 - Jul 1995
    Assistant Editor

New section


  • Things I Like

    Street art, brutal concrete Modernist architecture, Ian McEwan novels, independent films and alternative social events like Swaparama and Speed Hating.