John Cacciatore

Senior Marketing Copywriter / Content Creator

Boston, MA

John is a highly creative and personally dynamic problem-solver. His superior writing talents, relationship-building skills and entrepreneurial spirit have paved the way for a wide-ranging career in the marketing, communications and advertising fields.

Innovation Writing

  • I worked with the Liberty Innovation team to develop this brochure. A snapshot of LM's apps is on the back.
    I worked with the Liberty Innovation team to develop this brochure. A snapshot of LM's apps is on the back.
  • The Liberty app includes a digital claims feature, which is the focus of this flyer.
    The Liberty app includes a digital claims feature, which is the focus of this flyer.
  • Liberty is always partnering with other technology companies so we can make our customer experience even better.
    Liberty is always partnering with other technology companies so we can make our customer experience even better.
  • Each month I was asked by the Innovation team to turn complex concepts into plainspoken language appropriate for focus groups.
    Each month I was asked by the Innovation team to turn complex concepts into plainspoken language appropriate for focus groups.
  • The Springboard campaign included a letter from the VP of Innovation to internal managers encouraging them to participate.
    The Springboard campaign included a letter from the VP of Innovation to internal managers encouraging them to participate.
  • This is a video script I wrote for Springboard. I also came up with the name Springboard and tagline, "Where ideas launch."
    This is a video script I wrote for Springboard. I also came up with the name Springboard and tagline, "Where ideas launch."
  • This sell sheet was written for Liberty field sales team. I wrote all copy and collaborated with our designers on the look and feel.
    This sell sheet was written for Liberty field sales team. I wrote all copy and collaborated with our designers on the look and feel.

Web Writing

  • I've written dozens of "Resources" article to help Plymouth Rock improve its SEO ranking on Google.

    I've written dozens of "Resources" article to help Plymouth Rock improve its SEO ranking on Google.

  • I conceptualized and wrote these web banners promoting Liberty's pet insurance offering.
    I conceptualized and wrote these web banners promoting Liberty's pet insurance offering.
  • These are a couple of emails I wrote to look like tweets. They are praising the work of our Social Media team.
    These are a couple of emails I wrote to look like tweets. They are praising the work of our Social Media team.
  • I wrote many articles for Liberty Mutual's internal website, "My Liberty." They usually involved interviewing company execs.
    I wrote many articles for Liberty Mutual's internal website, "My Liberty." They usually involved interviewing company execs.
  • Another internal article written for Liberty Mutual Insurance.
    Another internal article written for Liberty Mutual Insurance.
  • Our internal communications plan at Liberty consisted of a series called "Profiles in Leadership." I conducted many interviews.
    Our internal communications plan at Liberty consisted of a series called "Profiles in Leadership." I conducted many interviews.
  • Here's a page I wrote for the new, rebranded Mercury website (mrcy.com). Responsible for all copy.
    Here's a page I wrote for the new, rebranded Mercury website (mrcy.com). Responsible for all copy.
  • This page from the Mercury Systems website (mrcy.com) features subheads and callouts. It's a great way to chunk-up the text.
    This page from the Mercury Systems website (mrcy.com) features subheads and callouts. It's a great way to chunk-up the text.
  • I rewrote the entire website for Mercury (mrcy.com) back in 2010, giving it a friendlier voice. It won a 2011 WebAward.
    I rewrote the entire website for Mercury (mrcy.com) back in 2010, giving it a friendlier voice. It won a 2011 WebAward.
  • This Mercury web banner promotes a whitepaper authored by our engineers. The banner appears here in Defense News.
    This Mercury web banner promotes a whitepaper authored by our engineers. The banner appears here in Defense News.
  • Another sample page from Mercury's website (mrcy.com). Once again, I'm using a friendly tone to describe a complex issue.
    Another sample page from Mercury's website (mrcy.com). Once again, I'm using a friendly tone to describe a complex issue.
  • This is a landing page for Mercury's graphical processing unit offerings. Responsible for all copy.
    This is a landing page for Mercury's graphical processing unit offerings. Responsible for all copy.
  • I wrote this web banner for Buell, a division of Harley-Davidson. This campaign captured an IAC Award.
    I wrote this web banner for Buell, a division of Harley-Davidson. This campaign captured an IAC Award.
  • Each quarter I interviewed and wrote a 400-word piece on a different Raytheon employee who went above and beyond.
    Each quarter I interviewed and wrote a 400-word piece on a different Raytheon employee who went above and beyond.
  • Another "Our People" employee bio. This gentleman worked at Raytheon's office in Riyadh. Responsible for all copy.
    Another "Our People" employee bio. This gentleman worked at Raytheon's office in Riyadh. Responsible for all copy.
  • While at Raytheon I wrote dozens of article for the company's intranet, which kept 75,000 employees worldwide informed.
    While at Raytheon I wrote dozens of article for the company's intranet, which kept 75,000 employees worldwide informed.
  • This web banner for Liberty Mutual was part of a larger campaign that also included posters, flyers, print ads and emails.
    This web banner for Liberty Mutual was part of a larger campaign that also included posters, flyers, print ads and emails.
  • This web banner proves the point that sometimes less copy is best.
    This web banner proves the point that sometimes less copy is best.

Marcom Writing

  • Many Plymouth Rock customers wanted to know why their premiums were going up. So we created a colorful, easy-to-read infographic that explained the reasons.

    Many Plymouth Rock customers wanted to know why their premiums were going up. So we created a colorful, easy-to-read infographic that explained the reasons.

  • This brochure explains the many benefits of purchasing a Plymouth Rock home insurance policy.

    This brochure explains the many benefits of purchasing a Plymouth Rock home insurance policy.

  • Liberty was giving away front-row tickets to see Jennifer Hudson perform at an insurance conference. Love the headline for this!
    Liberty was giving away front-row tickets to see Jennifer Hudson perform at an insurance conference. Love the headline for this!
  • A fun headline that played off the first name of U.S. Olympic champion Picabo Street. The cover says, "Guess who?" ... then the reveal answers, "Picabo!"
    A fun headline that played off the first name of U.S. Olympic champion Picabo Street. The cover says, "Guess who?" ... then the reveal answers, "Picabo!"
  • This targeted email from Liberty Mutual promotes a special customer contest. Responsible for all copy.
    This targeted email from Liberty Mutual promotes a special customer contest. Responsible for all copy.
  • This Liberty Mutual marketing campaign pitted Alabama vs. LSU alum. Leveraged the same text for flyer, ad, email and poster.
    This Liberty Mutual marketing campaign pitted Alabama vs. LSU alum. Leveraged the same text for flyer, ad, email and poster.
  • This is the front of a bill insert for Liberty Mutual Insurance. Responsible for copy.
    This is the front of a bill insert for Liberty Mutual Insurance. Responsible for copy.
  • This is the back of the same bill insert I helped create for Liberty Mutual Insurance. Responsible for copy.
    This is the back of the same bill insert I helped create for Liberty Mutual Insurance. Responsible for copy.
  • The cover of a Mercury Systems recruitment brochure. I leveraged our "Innovation That Matters" tagline throughout the piece.
    The cover of a Mercury Systems recruitment brochure. I leveraged our "Innovation That Matters" tagline throughout the piece.
  • Inside Mercury's 2013 recruitment brochure. On this page, I created the subhead "A Mission That Matters."
    Inside Mercury's 2013 recruitment brochure. On this page, I created the subhead "A Mission That Matters."
  • Inside Mercury's 2013 recruitment brochure. On this page, I created the subhead, "A Culture That Matters."
    Inside Mercury's 2013 recruitment brochure. On this page, I created the subhead, "A Culture That Matters."
  • This high-level brochure detailed all of Mercury's defense capabilities. Wrote all copy.
    This high-level brochure detailed all of Mercury's defense capabilities. Wrote all copy.
  • One of the inside pages of Mercury's Defense Capabilities brochure. Worked with the product managers to nail down all the copy.
    One of the inside pages of Mercury's Defense Capabilities brochure. Worked with the product managers to nail down all the copy.
  • Once again, a sample page from Mercury's SSI brochure. Responsible for all copy.
    Once again, a sample page from Mercury's SSI brochure. Responsible for all copy.
  • One-half of a simple trifold brochure I put together while I was senior copywriter at Raytheon. Part 1 of 2.
    One-half of a simple trifold brochure I put together while I was senior copywriter at Raytheon. Part 1 of 2.
  • This inside of the Raytheon co-op brochure. I interviewed each of the co-ops to craft their quotes. Part 2 of 2.
    This inside of the Raytheon co-op brochure. I interviewed each of the co-ops to craft their quotes. Part 2 of 2.
  • An email promoting the auto insurance savings that Liberty offers BMW drivers.
    An email promoting the auto insurance savings that Liberty offers BMW drivers.
  • An email teaser promoting a trip to Maui.
    An email teaser promoting a trip to Maui.
  • I wrote this brochure at Raytheon. Used a bit of storytelling (back panel) to convey an emergency scenario. Part 1 of 2.
    I wrote this brochure at Raytheon. Used a bit of storytelling (back panel) to convey an emergency scenario. Part 1 of 2.
  • The inside of the ADVICE brochure. I wrote this during my stint as senior copywriter at Raytheon. Part 2 of 2.
    The inside of the ADVICE brochure. I wrote this during my stint as senior copywriter at Raytheon. Part 2 of 2.
  • I wrote this 1-color brochure for a Boston charter school. Also came up with their new tagline and logo. Part 1 of 3.
    I wrote this 1-color brochure for a Boston charter school. Also came up with their new tagline and logo. Part 1 of 3.
  • One of the inside pages of the Health Careers Academy brochure. Responsible for all copy. Part 2 of 3.
    One of the inside pages of the Health Careers Academy brochure. Responsible for all copy. Part 2 of 3.
  • This is the front side of a 2-page Mercury data sheet. I edited all copy after receiving source text from a group of engineers.
    This is the front side of a 2-page Mercury data sheet. I edited all copy after receiving source text from a group of engineers.
  • The "Our People" employee bios afforded me the opportunity to write in a more conversational style.
    The "Our People" employee bios afforded me the opportunity to write in a more conversational style.
  • This employee bio profiled a team of individuals at Raytheon. The challenge was to distill a lot of information into 400 words.
    This employee bio profiled a team of individuals at Raytheon. The challenge was to distill a lot of information into 400 words.

Videos

  • I wrote and starred in this internal video for Liberty Mutual. A spoof of the movie Anchorman, I play Vic Preston and my friend Lori Shamroth plays Gloria Gold. Our mission was to communicate the achievements of a data analytics team at Liberty. It was dry material until we got a hold of it.
    I wrote and starred in this internal video for Liberty Mutual. A spoof of the movie Anchorman, I play Vic Preston and my friend Lori Shamroth plays Gloria Gold. Our mission was to communicate the achievements of a data analytics team at Liberty. It was dry material until we got a hold of it.
  • I wrote this fun video promoting the many bennies that Liberty offers BMW drivers.
    I wrote this fun video promoting the many bennies that Liberty offers BMW drivers.
  • A video I did just for the fun of it. Your dentist asks you to open up wide and then engages you in a conversation. How are you supposed to respond? Well, here’s one way I thought it could go down.
    A video I did just for the fun of it. Your dentist asks you to open up wide and then engages you in a conversation. How are you supposed to respond? Well, here’s one way I thought it could go down.
  • I wrote and starred in this Mercury video about the sensor processing chain (available on mc.com). I appear at the 44-sec mark.
    I wrote and starred in this Mercury video about the sensor processing chain (available on mc.com). I appear at the 44-sec mark.
  • I wrote and starred in this Get Smart spoof for Mercury's Security dept. It helped us earn our first ever 'Superior' rating.
    I wrote and starred in this Get Smart spoof for Mercury's Security dept. It helped us earn our first ever 'Superior' rating.
  • A funky, colorful video that I wrote and starred in to promote Raytheon's energy conservation efforts.
    A funky, colorful video that I wrote and starred in to promote Raytheon's energy conservation efforts.
  • "Secure vs. Insecure #1" -- I wrote and starred in this fun video series about computer security for Raytheon.
    "Secure vs. Insecure #1" -- I wrote and starred in this fun video series about computer security for Raytheon.
  • "Secure vs. Insecure #2" -- I wrote and starred in this fun video campaign series about computer security for Raytheon.
    "Secure vs. Insecure #2" -- I wrote and starred in this fun video campaign series about computer security for Raytheon.
  • "Secure vs. Insecure #3" -- I wrote and starred in this fun video series about computer security for Raytheon.
    "Secure vs. Insecure #3" -- I wrote and starred in this fun video series about computer security for Raytheon.
  • One of several scripts I wrote for Raytheon. This one spoofed the "Mac vs. PC" ads. I also starred in the video!
    One of several scripts I wrote for Raytheon. This one spoofed the "Mac vs. PC" ads. I also starred in the video!
  • An example of a storyboard for a jib-jab style video. Our internal videographer and I collaborated on this for many hours.
    An example of a storyboard for a jib-jab style video. Our internal videographer and I collaborated on this for many hours.
  • This fun internal Raytheon video was a total team effort. I helped write the script and direct the actors during the filming.
    This fun internal Raytheon video was a total team effort. I helped write the script and direct the actors during the filming.
  • I wrote this spoof of a Geico commercial for a meeting at Liberty Mutual. The actors are executives at the company.
    I wrote this spoof of a Geico commercial for a meeting at Liberty Mutual. The actors are executives at the company.
  • I wrote the script and provided the voice-over for this Mercury video. It was a finalist at the 2012 Markie Awards.
    I wrote the script and provided the voice-over for this Mercury video. It was a finalist at the 2012 Markie Awards.
  • Mercury held its 2011 Investor Day at the NASDAQ MarketSite in NYC. I wrote this 30-second video, which played in Times Square.
    Mercury held its 2011 Investor Day at the NASDAQ MarketSite in NYC. I wrote this 30-second video, which played in Times Square.

Creative Writing

  • This cross-sell ad campaign targeted Plymouth Rock auto customers. The scratch-and-reveal element helped with customer engagement.

    This cross-sell ad campaign targeted Plymouth Rock auto customers. The scratch-and-reveal element helped with customer engagement.

  • Liberty sponsored a breakfast celebrating Hispanic Heritage Month. The headline pays homage to that in more ways than one.
    Liberty sponsored a breakfast celebrating Hispanic Heritage Month. The headline pays homage to that in more ways than one.
  • Our holiday party was a friendly ping-pong competition, so we turned three ping-pong balls into a snowman! No headline needed!
    Our holiday party was a friendly ping-pong competition, so we turned three ping-pong balls into a snowman! No headline needed!
  • I wrote a series of headlines for an internal contest where the winner received $2,500. Worked closely with the designer on all aspects of the job.
    I wrote a series of headlines for an internal contest where the winner received $2,500. Worked closely with the designer on all aspects of the job.
  • The front cover of a Cognex annual report. Cognex is known for their offbeat, adventurous style. Responsible for all copy.
    The front cover of a Cognex annual report. Cognex is known for their offbeat, adventurous style. Responsible for all copy.
  • The back cover of the same Annual Report. Like so many other Cognex annuals, this earned an ARC Award. Responsible for all copy.
    The back cover of the same Annual Report. Like so many other Cognex annuals, this earned an ARC Award. Responsible for all copy.
  • The 2010 Cognex annual report spoofed Bruce Springsteen's classic "Born in the USA" album. Responsible for all copy.
    The 2010 Cognex annual report spoofed Bruce Springsteen's classic "Born in the USA" album. Responsible for all copy.
  • The 2003 Cognex annual report was another award winner. I was lead writer on the creative team. Obviously, it was a ton of fun!
    The 2003 Cognex annual report was another award winner. I was lead writer on the creative team. Obviously, it was a ton of fun!
  • I wrote this Liberty Mutual print ad for a golf magazine. Responsible for headline and payoff text.
    I wrote this Liberty Mutual print ad for a golf magazine. Responsible for headline and payoff text.
  • I came up with this ad campaign to promote Boston University's summer program. Applications: web, print, billboards.
    I came up with this ad campaign to promote Boston University's summer program. Applications: web, print, billboards.
  • An ad I developed for Mercury. It was placed in a trade publication targeting engineers. It even spawned a 'Yes Way' T-shirt!
    An ad I developed for Mercury. It was placed in a trade publication targeting engineers. It even spawned a 'Yes Way' T-shirt!
  • Woked hand-in-hand with the art director at Mercury to create this advertisement.
    Woked hand-in-hand with the art director at Mercury to create this advertisement.
  • One of several scripts I wrote for Raytheon. This one spoofed the "Mac vs. PC" ads. I also starred in the video!
    One of several scripts I wrote for Raytheon. This one spoofed the "Mac vs. PC" ads. I also starred in the video!
  • This is a print ad I wrote for Inroads, an organization that develops and places underserved youth in business and industry.
    This is a print ad I wrote for Inroads, an organization that develops and places underserved youth in business and industry.
  • An electronic billboard shown on Raytheon's plasma screens. The goal: Make sure employees participate in an internal survey.
    An electronic billboard shown on Raytheon's plasma screens. The goal: Make sure employees participate in an internal survey.
  • A fun visual is sometimes better than a headline.
    A fun visual is sometimes better than a headline.
  • Mercury wanted a clever headline in order to stand out from the "dry" ads that populate the trade pubs we targeted.
    Mercury wanted a clever headline in order to stand out from the "dry" ads that populate the trade pubs we targeted.
  • In 2003, the cities of Cambridge and Somerville went smoke-free. I came up with the campaign's tagline (seen on coasters here).
    In 2003, the cities of Cambridge and Somerville went smoke-free. I came up with the campaign's tagline (seen on coasters here).

Technical Writing

  • This is a Mercury Computer Systems' product data sheet. The back side contains the product's various technical specifications.
    This is a Mercury Computer Systems' product data sheet. The back side contains the product's various technical specifications.
  • Mercury Tech Briefs address technologies instead of products. Responsible for all copy.
    Mercury Tech Briefs address technologies instead of products. Responsible for all copy.
  • This Mercury Solution Brief describes a technical problem and then presents the company's solution.
    This Mercury Solution Brief describes a technical problem and then presents the company's solution.
  • This two-sided sell sheet about Raytheon's surveillance and security capabilities required interviews with many subject experts.
    This two-sided sell sheet about Raytheon's surveillance and security capabilities required interviews with many subject experts.
  • The back side of the same Raytheon data sheet. Responsible for all copy.
    The back side of the same Raytheon data sheet. Responsible for all copy.
  • This advertorial about Raytheon's oil shale extraction technology required interviews with numerous engineers.
    This advertorial about Raytheon's oil shale extraction technology required interviews with numerous engineers.
  • Another Raytheon data sheet. Like most corporate collateral, data sheets often required several iterations.
    Another Raytheon data sheet. Like most corporate collateral, data sheets often required several iterations.
  • Another Raytheon advertorial that I crafted. This was also placed in numerous vertical trade publications.
    Another Raytheon advertorial that I crafted. This was also placed in numerous vertical trade publications.

Executive Communications

  • The inside of this sales contest brochure contains a letter from a Liberty president. I do a lot of ghost-writing at Liberty.
    The inside of this sales contest brochure contains a letter from a Liberty president. I do a lot of ghost-writing at Liberty.
  • Another sales brochure. Inside, I wrote a letter from one of our business unit presidents, along with the rest of the copy.
    Another sales brochure. Inside, I wrote a letter from one of our business unit presidents, along with the rest of the copy.
  • This correspondence was sent to an internal audience of about 11,000.
    This correspondence was sent to an internal audience of about 11,000.
  • I ghost-authored this letter for a CEO whose company was just acquired by Mercury.
    I ghost-authored this letter for a CEO whose company was just acquired by Mercury.
  • While with Raytheon, I wrote numerous executive communications, including this 12-page speech for a business president.
    While with Raytheon, I wrote numerous executive communications, including this 12-page speech for a business president.
  • Page 2 of the same12-page executive speech.
    Page 2 of the same12-page executive speech.
  • Some executives prefer a talking point approach. Page 1 of 2.
    Some executives prefer a talking point approach. Page 1 of 2.
  • Page 2 of the 2-page bulleted speech.
    Page 2 of the 2-page bulleted speech.