John Cacciatore

Work closely with Marketing and Communications teams to provide B2C and B2B copywriting expertise on a wide range of internal and external marketing materials. Strategize with key stakeholders on goals and messaging.

• Support marketing managers in the execution of videos, emails, flyers, posters, print ads, sell sheets and online articles
• Capture and express complex ideas in a clear and engaging audience-appropriate writing style
• Helped communicate internal adoption of the Liberty Management System (LMS) work process
• Ensure all communications align with Liberty Mutual corporate strategies
• Helped create Liberty Mutual Style Guide

Conceptualized, researched, wrote and edited promotional copy for a range of marketing materials geared toward directors, vice presidents and C-level audiences in defense industry.

• Rewrote Mercury website, giving site more personable tone and SEO appeal; site earned 2011 WebAward from Web Marketing Assoc.
• Worked closely with Marketing team and business unit contacts to conceptualize strategy, goals and key messages
• Project lead for Mercury's 2012-13 print and online advertising campaign
• Wrote online and print advertising, social media messages, emails, brochures, white papers, briefs, customer reference stories, newsletter articles and presentations
• Acted as spokesperson in corporate videos

Exceeded customer expectations on multiple integrated marketing communications campaigns; supervised Web, Design and Video teams. Lead writer for numerous internal and external documents, including web articles, video scripts, plasma screens and data sheets. Internal audience: 75,000 employees worldwide.

• Concepted and executed multimedia campaigns lauded for their originality and creativity (Examples: “VPP Feud” safety campaign; “Who Left the Lights On?” energy conservation campaign)
• Ensured all communications aligned with Raytheon Corporate strategies and Style Guide
• Wrote speeches, e-mails and other correspondences for company executives
• Earned Global Communications Award and six Achievement Awards for outstanding performance
• Certified as Raytheon Six Sigma Specialist
• Played ongoing role as frontman and actor in offbeat internal campaigns and videos

Provided advertising and marketing services to range of high-profile clients in various industries. Secured and retained clients with quality products, on time and on budget.

• Created “Discover the Power of Summer” ad campaign for Boston University (via Overdrive Marketing)
• Wrote online advertising banners for Harley-Davidson (via Overdrive Marketing); campaign earned AIC Award
• Created anti-smoke ad campaign (coasters, print ads, etc.) for Cambridge and Somerville (via Causemedia)
• Rebranded Health Careers Academy in Boston by creating new tagline and logo (via Causemedia)
• Raised over $250,000 for Penikese Island Scool via high-profile fundraising events (e.g., “A Tribute to Ted Johnson”); produced and sold events; secured radio, print and TV coverage; produced event collateral
• Championed communications effort behind Lahey Clinic's ’s new registration process; wrote campaign theme (“It’s Easy Going”) and brochure

Secured press coverage for high-tech company in external mediums including Fortune, Forbes and Boston Globe. Wrote and executed press releases to domestic and international financial communities and vertical trade markets via BusinessWire.

• Strategized and implemented various employee retention and recruitment activities
• Coordinated Cognex’s award-winning community relations program (honored by Mass High Tech); championed sponsorship and public unveiling of Cognex Skate Park
• Lead copywriter for Cognex’s annual reports, winners of multiple ARC Awards

Orchestrated start-up of sports marketing and event management company.

• Secured and maintained agency accounts including the American Cancer Society and Lahey Clinic
• Created, coordinated, sold and promoted numerous high-profile fundraising events (e.g., "A Tribute to Ray Bourque: The First 20 Years")
• Worked hand-in-hand with media sponsor NESN on several events

Serviced agency accounts such as Nikon, Polaroid, and Lotus Development.

• Wrote and produced print ads, video scripts, brochures, catalogs and other collateral
• Served as writer/editor for Nikon World Portfolio and Frontline (Polaroid) magazine