General info
Senior Copywriter
I also sing, play the piano, and write songs that involve both.
I lived in Santiago, Chile for six glorious months, so I speak español.
And I openly judge anyone who doesn't like a good Seinfeld reference.
I lived in Santiago, Chile for six glorious months, so I speak español.
And I openly judge anyone who doesn't like a good Seinfeld reference.
Experience
Copywriter
- Wrote copy and concepted campaigns for consumer and tech clients: the Exploratorium, Golden Gate University, Stanford Children's Hospital, Eat24, New Leaf Markets, VMware, Marketo, and more.
- Wrote for print, video/broadcast, interactive, OOH, social media, radio, and nontraditional.
- Presented to clients, articulately defending my work and facilitating a strategic discussion.
- Gold Addy for Carondelet Health Network OOH, Silver Davey for Exploratorium radio.
- Taking an unconventional approach to expand our social media presence, Mortar threatened to fire our intern if we didn't get 500 followers in 2 weeks. I was the creative lead on "Save Jonny," scripting/directing videos, manning Jonny's fake Twitter feed, and generally making the world feel bad for the poor sap. We reached our goal in a whopping 5 days.
- Created a successful digital holiday campaign, including pre-roll videos,
- I was lead writer for the notoriously snarky MortarBlog (long-form copy FTW).
Freelance Copywriter
Worked on a variety of copywriting and naming projects for Bare Escentuals, Smart Design, VCCP Blue, and Alternatives in Action.
Writer & Namer
- Naming, writing, and brand strategy for 30+ clients: Ask.com, Brink’s, Chili's, Disney, EA, FedEx, Hilton, Samsung Mobile, Taco Bell, Union Bank, Zeum, and more.
- Name credentials include FedEx EarthSmart™, Samsung Moment™, and Samsung Flight™.
- Primary contact for Samsung Mobile, regularly providing advice on verbal strategy. Presented names biweekly to Samsung and mobile carriers.
- Wrote copy for print, interactive, video, direct mail, B2B, and collateral.
- Led the creation of the corporate tagline for Nextel Latin America (including taglines in English and Spanish).
- Helped create the brand positioning platforms for rebranding Yahoo!, and Qualcomm’s Snapdragon.
- Developed the global brand voice & messaging guidelines for Costa Cruises.
Associate Copywriter
Seismicom
- Wrote copy and generated concepts for consumer goods and tech clients: AT&T, Chiquita, Häagen-Dazs, Logitech, Magellan GPS, and SanDisk.
- Developed versatile voice for all types of media: print, interactive, video, radio, point-of-sale, B2B, direct mail, event, and nontraditional.
- Lead writer on Chiquita microsite. Created webisodes and interactive content aimed at college students.
- Executed successful fully integrated campaigns: a national online sweepstakes for Logitech, and an American Idol partnership for Dreyer’s Ice Cream.
- Lead interactive writer for Häagen-Dazs: banners, homepage movies, web copy.
Awards
Silver Davey
- Exploratorium "Thursday Nights," radio category (2014).
Gold Addy
- Carondelet Health Network "Be Well," OOH category (2012).
- Essay competition among entire WPP network (2010). Read the winning essay at the link above.
- Won trip to David Ogilvy’s Château de Touffou in France, where I worked with young WPP fellows to concept an integrated campaign for a high-profile client. My team won.
Education
Bachelor of Arts
Majors: Philosophy-Linguistics-Psychology (PLP) & Spanish
GPA: 3.82 / 4.0
College Honors, Dean’s List 2002-2006
GPA: 3.82 / 4.0
College Honors, Dean’s List 2002-2006
Coursework: Innovative Advertising and Integrated Communications.