Pinterest is not meant only for lifestyle bloggers or even the home chefs. Implementing the proper Pinterest marketing plan or approach for your business might upsurge sales and brand awareness. There are a lot of people who acquired after seeing a Promoted pin, and 67% say that they have discovered an absolutely new brand or even the product from content on the network. So, as a matter of fact, if you are looking for some of the new channels for your brand, then all you need is to "pin your interest" into this platform. In fact, this is also gaining a lot of popularity nowadays.
Pinterest Business Accounts & Profile Updates
To enhance your marketing strategy in Pinterest, the very first thing that you need to consider for your Pinterest account is to look on the brand. And it mainly means that you have to start by turning this into a Business Account. This is actually free and absolutely simple and easy to create or convert from a personal account. You are also allowed to through the steps of filling out the profile and connecting your other social accounts. Next, you will have to ensure the fact that all of your bios contain relevant keywords for your brand. This needs to be still read like your brand's voice, but along with some useful SEO keywords, so Pinterest and users know what your business is all about.
Customize Your Profile
Moving beyond a standard profile, you will simply have to take your brand up the notch by adding a few custom touches:
One of the proper ways to easily customize your profile is to add the board covers simply. In fact, you will need to upload these as the photos yourself, but the custom covers merely bring a more cohesive look to your brand. You can also simply experiment around with using branded colors, icons, and fonts.
One of the major aspects to look into for easily customizing your profile is how you name your boards. You also will be able to opt for the absolutely SEO-friendly, on-brand terms or even the mix of the two. You will have to keep the titles relatively short, and then you will need to use the board's description area to add more keywords. When it comes to Pinterest marketing, you will have to ensure the fact that you choose the right method to enhance the promotional strategy.
Always make this quite simple and easy for your website visitors to pin from your pages. You will definitely have numerous options here. You will also have to use Pinterest's own Save Button or customize your own share button. As a matter of fact, you merely will be also taking help from an expert.