Aimed at making the sport of climbing more accessible and inclusive, we created a global brand campaign that asks people to rethink the way they look at walls. Walls are places where people in the climbing community come together to test themselves, build trust, and strengthen communities. Walls aren't meant to divide us, they unite us. To celebrate the campaign's launch and to highlight the connections formed through climbing, The North Face made a $1M donation to The Trust for Public Land to support public climbing walls in communities around the world, with a focus on underserved areas, making the sport more accessible to all. This work won The North Face its first Clio.