Josh Ponzio
Art Director
I’m Josh.
With my digital toolbox I create visual solutions for brands of all sizes.
In my 20+ years as a creative professional, I’ve led teams of remarkable talent and been fortunate to learn from people better than me. At Direct Brands, my direct mail and digital brand overhaul successfully increased membership sales. At CHF Industries, digital traffic was positively impacted by my powerful visuals. At HH Global, I expanded creative offerings for our stakeholders (Bayer, BASF) by being the client-facing representative of the Content + Development team. I have designed, managed and been a creative resource for both internal and external departments by developing meaningful relationships and delivering fantastic results.
BASF
Full-scale brand development for Refinity, a cloud-based platform for auto body paint shops. This project required collaboration across Administration, Copywriting, Production, Shipping and Creative, resulting in over 25 unique multi-page deliverables in three languages, 12 hero images, an interactive website and a comprehensive branding toolkit—including look & feel, color palette, icons, graphic textures, typography, and imagery.
Bayer

Direct Brands - Columbia House
The iconic club-based movie service required a fresh overhaul to contend with rising competitors. Included was a totally refreshed look for the direct mail campaign as well as major updates to digital promotions.
CHF Industries - Curtainworks.com
Identity

Funktronic
Funktronic is an ongoing personal exploration of space, color and movement.

Direct Brands - Bookspan
HH Global – HH INNOVATIONS
Project Information
Hosting an open-house tradeshow at the Bayer North America headquarters, HH Global’s goal was to excite and engage with a multi-platform promotional campaign.
Posters
Invitations
Advertisements & Inserts

Unused Samples



