There are more images of this campaign, please click the dot's below for variations.
Matrix Casino. Englebrect Advertising in Chico. We presented 2 different approaches. One without photography, to keep costs down. The shapes that are subtle in the background reflect the architecture of the building, which was unique. The second campaign included photography and details of some of the interior which showcases some remarkable mosaics.
Matrix Casino. Englebrect Advertising in Chico. We presented 2 different approaches. One without photography, to keep costs down. The shapes that are subtle in the background reflect the architecture of the building, which was unique. The second campaign included photography and details of some of the interior which showcases some remarkable mosaics.
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website campaign 2
website campaign 2
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website campaign 2
website campaign 2
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Streaming video inside casino
Streaming video inside casino
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This annual report project was the focus of my contractual agreement with UC Davis. It was a challenge I was excited to take. There was a desire to break format and tradition of the past Annual Reports. It was a great experience, I learned a lot about the University and plan to do more work in the future. We just learned (Jan. 2019) that the piece won a silver award in the national CASE competitions. (https://www.case.org/) I am happy to have have contributed in making this project a success for the marketing team. Writer: Montana Strohl-Roy
This work was done with David Stolberg (writer), for John Schadler in Las Vegas. He has the Aria account and was looking for a fresh approach. We had worked with John for years while he was VP Marketing for Wynn. It was fun to work together again. Note: There is something wrong with this file, which I can't figure out. Looks normal in the thumbnail version but is damaged on her left eye when enlarged. I don't have the original files but love this image, so including it regardless.
This work was done with David Stolberg (writer), for John Schadler in Las Vegas. He has the Aria account and was looking for a fresh approach. We had worked with John for years while he was VP Marketing for Wynn. It was fun to work together again.

Note: There is something wrong with this file, which I can't figure out. Looks normal in the thumbnail version but is damaged on her left eye when enlarged. I don't have the original files but love this image, so including it regardless.
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Although Jelly Belly had a premier product and is marketed as a gourmet jellybean, the imagery wasn't reflective of that. An initial direction given to the team was to redesign our corporate and sales communications and create more compelling product shots. These examples reflect how the imagery improved and the Sales catalogs received more compelling covers. A fun project that became a catalyst to building a healthy library of quality imagery. Photographers: Jonothan Woodward (Bay Area) and Carin Krasner (LA).
Sales catalog — covers
Sales catalog — covers
Photo Direction—photographer Jonothan Woodward
Photo Direction—photographer Jonothan Woodward
These images were shot in 2015 for Jelly Belly. Their photo library was dated and needed quality images to reflect their quality product. Photo Direction—Me. Photographer Jonothan Woodward
These images were shot in 2015 for Jelly Belly. Their photo library was dated and needed quality images to reflect their quality product. Photo Direction—Me. Photographer Jonothan Woodward
Sample of my photo direction abilities. I've been fortunate in having the opportunity to work with the best shooters in the industry. They are not all displayed on my site, but through the years I've gained so much from each and every one of them. With that comes a life long friendship and connection. Grateful!— Carin Krasner photographer
Sample of my photo direction abilities. I've been fortunate in having the opportunity to work with the best shooters in the industry. They are not all displayed on my site, but through the years I've gained so much from each and every one of them. With that comes a life long friendship and connection. Grateful!— Carin Krasner photographer
Photo Direction— Me. Carin Krasner photographer
Photo Direction— Me. Carin Krasner photographer
New product design and existing product redesign.
New product package for Champagne flavored jellybeans. Photo Direction KN —photographer Jonothan Woodward
New product package for Champagne flavored jellybeans.
Photo Direction KN —photographer Jonothan Woodward
Gift bag redesign for chocolate covered jelly beans.
Gift bag redesign for chocolate covered jelly beans.
Gift bag redesign for chocolate covered jelly beans.
Gift bag redesign for chocolate covered jelly beans.
Option for Jelly Belly Chocolate Dips gift bag as well as incorporating a simplified and perhaps more sophisticated version of the Jelly Belly logo. This design took place as our department was exploring modifications to the logo to add dimension to it and update. Thought we'd throw it in this presentation to show an application.
Option for Jelly Belly Chocolate Dips gift bag as well as incorporating a simplified and perhaps more sophisticated version of the Jelly Belly logo. This design took place as our department was exploring modifications to the logo to add dimension to it and update. Thought we'd throw it in this presentation to show an application.
This work was a lot of fun to work on. It was done for Greenhouse in San Diego. Writer - Tori Magliano.  The Villas are a resort community in Del Mar, CA. These mansions are somewhat similar to a time share,  regarding the purchase. The experience though, not comparable. It's pretty incredible and memorable. There is a ot of beauty in the details. Extremely elegant We wanted to relate that when you are there, it's a time to breathe and take in the details, relax.
This work was a lot of fun to work on. It was done for Greenhouse in San Diego. Writer - Tori Magliano. The Villas are a resort community in Del Mar, CA. These mansions are somewhat similar to a time share, regarding the purchase. The experience though, not comparable. It's pretty incredible and memorable. There is a ot of beauty in the details. Extremely elegant We wanted to relate that when you are there, it's a time to breathe and take in the details, relax.
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This work was done for PackagingArts. It is an image board depicting the brand mood for the season, setting the tone for additional POP work.
This work was done for PackagingArts. It is an image board depicting the brand mood for the season, setting the tone for additional POP work.
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Estrella is a 200+ acre project out in the Sonora desert. We targeted folks that value the beauty of living in beautiful open space combined with all the amenities of living in the city. Tori Magliano was the writer. RJ Muna, photographer. Together, incredible imagery with the most intriguing words created a very successful campaign. Estrella became the destination and competed very strongly against surrounding properties.
Branding image for Estrella. Photographer: RJ Muna. We were lucky to have some beautiful cloud formations during this shoot. RJ captured the serenity and quiet beauty of the Sonora Desert.
Branding image for Estrella. Photographer: RJ Muna. We were lucky to have some beautiful cloud formations during this shoot. RJ captured the serenity and quiet beauty of the Sonora Desert.
Branding image for Estrella. Photographer: RJ Muna.
Branding image for Estrella. Photographer: RJ Muna.
Estrella is a 200+ acre project out in the Sonora desert. We targeted folks that value the beauty of living in beautiful open space combined with all the amenities of living in the city. Tori Magliano was the writer. RJ Muna, photographer. Together, incredible imagery with the most intriguing words created a very successful campaign. Estrella became the destination and competed very strongly against surrounding properties.
Estrella is a 200+ acre project out in the Sonora desert. We targeted folks that value the beauty of living in beautiful open space combined with all the amenities of living in the city. Tori Magliano was the writer. RJ Muna, photographer. Together, incredible imagery with the most intriguing words created a very successful campaign. Estrella became the destination and competed very strongly against surrounding properties.
This work was done through Greenhaus. I really enjoyed the work. Craig Fuller had redone the logo and we created a template for their in-house creative team to use with a design and guides for the alumni magazine and website. They are currently using that template and standards. Great project.
Microsite.
Microsite.
EmblemHealth brand launch NYC — EmblemHealth provides care for people who work for the City. Firemen, Police and various City workers. What sets Emblem apart is its promise to connect with the individuals they take care of. They truly are more than an insurance company and deliver on the tagline "What care feels like". We wanted to get that across in a big way — especially since that is not the normal experience with health care. We had a huge presence upon launch in NYC. Wild postings, building wraps and banners, a microsite that provided insite to the employees that work there and set them apart. The voice was heard and the brand was born and recognized.
EmblemHealth brand launch NYC — EmblemHealth provides care for people who work for the City. Firemen, Police and various City workers. What sets Emblem apart is its promise to connect with the individuals they take care of. They truly are more than an insurance company and deliver on the tagline "What care feels like". We wanted to get that across in a big way — especially since that is not the normal experience with health care. We had a huge presence upon launch in NYC. Wild postings, building wraps and banners, a microsite that provided insite to the employees that work there and set them apart. The voice was heard and the brand was born and recognized.
Out of Home NYC
Out of Home NYC
As ACD at Mullen, myself and writer Rodney Raftery launched the EmblemHealth brand to NYC.
As ACD at Mullen, myself and writer Rodney Raftery launched the EmblemHealth brand to NYC.
Online banners.
Online banners.
iPad ad, it plays video from microsite.
iPad ad, it plays video from microsite.
Print campaign
Print campaign
Brand Guidelines for EmblemHealth
Brand Guidelines for EmblemHealth
This is EmblemHealth, in a nutshell.
This is EmblemHealth, in a nutshell.
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I was ACD on SKYY, America West, Saturn  and The Wynn hotels. The hotels included Mirage, Treasure Island and Bellagio. I was put on those brands following launching Sprint mobile. I spent 2 years primarily on Sprint, which was a huge launch. I don't have much of that work any longer but because of my success on it I was rewarded by being promoted to VP and more opportunities to work on additional brands. Inclusive of SKYY. This image is of the Case packaging for Skyy. It tied in with some POP work that went into Costco and BevMo. I was fortunate to work under the greats— Jerry Andaline and Paul Mimiaga. A true honor and privilege.  Great mentors to me at an incredible time in my career. Arnold Beck, photographer.
I was ACD on SKYY, America West, Saturn and The Wynn hotels. The hotels included Mirage, Treasure Island and Bellagio. I was put on those brands following launching Sprint mobile. I spent 2 years primarily on Sprint, which was a huge launch. I don't have much of that work any longer but because of my success on it I was rewarded by being promoted to VP and more opportunities to work on additional brands. Inclusive of SKYY. This image is of the Case packaging for Skyy. It tied in with some POP work that went into Costco and BevMo. I was fortunate to work under the greats— Jerry Andaline and Paul Mimiaga. A true honor and privilege. Great mentors to me at an incredible time in my career. Arnold Beck, photographer.
Montecito is a community that lives within the  Estrella ranch. Like the branding of Estrella we're selling the attributes of living there.  The ranch is 25 miles east of Pheonix AZ. The commute is a bad one. We needed to appeal to people who feel the worth of enduring that commute to live in a place that is steeped in nature and subtle beauty. "Habitat Forming" came to me early on a Saturday morning. It seemed perfect to meld the humans and their new neighbors— woodpecker, lizard, jack rabbit etc.
Montecito is a community that lives within the Estrella ranch. Like the branding of Estrella we're selling the attributes of living there. The ranch is 25 miles east of Pheonix AZ. The commute is a bad one. We needed to appeal to people who feel the worth of enduring that commute to live in a place that is steeped in nature and subtle beauty. "Habitat Forming" came to me early on a Saturday morning. It seemed perfect to meld the humans and their new neighbors— woodpecker, lizard, jack rabbit etc.
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I was lucky enough to be the ACD on the launch of Bellagio. David Stolberg was CD and my writing partner was Joe Bultman. Since the hotel wasn't built yet we combined the essence of living in Italy with the sense of luxury the hotel would bring. At the time it was hard to believe they would pull it off, the real experience Steve Wynn had dreamt — but we all know he delivered, and then some.
I was lucky enough to be the ACD on the launch of Bellagio. David Stolberg was CD and my writing partner was Joe Bultman. Since the hotel wasn't built yet we combined the essence of living in Italy with the sense of luxury the hotel would bring. At the time it was hard to believe they would pull it off, the real experience Steve Wynn had dreamt — but we all know he delivered, and then some.
Bellagio Spa Brochure cover - we wanted to communicate the serenity of living on Lake Como, which is the vision Steve had, with the luxury of being pampered.
Bellagio Spa Brochure cover - we wanted to communicate the serenity of living on Lake Como, which is the vision Steve had, with the luxury of being pampered.
Spa brochure with inserts
Spa brochure with inserts
The San Diego Natural History Museum was going through a major renovation. In order to fund the effors we (Stoorza Advertising) were to create a folio that housed the renovation plans and goals. The peice was conceived by Craig Fuller (CD) and I, as the Art Director, made it come to reality. Working with illustrators, photographers and the librarians at the facility to make it happen. The museum housed thousands of steel-lined engravings that were so old, they were out of copyright. We were able to incorporate them as appropriate. Stunning. The piece won several ADDY's and including a Gold. It was also highlighted in CA magazine.
The San Diego Natural History Museum was going through a major renovation. In order to fund the effors we (Stoorza Advertising) were to create a folio that housed the renovation plans and goals. The peice was conceived by Craig Fuller (CD) and I, as the Art Director, made it come to reality. Working with illustrators, photographers and the librarians at the facility to make it happen. The museum housed thousands of steel-lined engravings that were so old, they were out of copyright. We were able to incorporate them as appropriate. Stunning. The piece won several ADDY's and including a Gold. It was also highlighted in CA magazine.
The San Diego Natural History Museum was going through a major renovation. In order to fund the effors we (Stoorza Advertising) were to create a folio that housed the renovation plans and goals. The peice was conceived by Craig Fuller (CD) and I, as the Art Director, made it come to reality. Working with illustrators, photographers and the librarians at the facility to make it happen. The museum housed thousands of steel-lined engravings that were so old, they were out of copyright. We were able to incorporate them as appropriate. Stunning. The piece won several ADDY's and including a Gold. It was also highlighted in CA magazine.
The San Diego Natural History Museum was going through a major renovation. In order to fund the effors we (Stoorza Advertising) were to create a folio that housed the renovation plans and goals. The peice was conceived by Craig Fuller (CD) and I, as the Art Director, made it come to reality. Working with illustrators, photographers and the librarians at the facility to make it happen. The museum housed thousands of steel-lined engravings that were so old, they were out of copyright. We were able to incorporate them as appropriate. Stunning. The piece won several ADDY's and including a Gold. It was also highlighted in CA magazine.
The San Diego Natural History Museum was going through a major renovation. In order to fund the effors we (Stoorza Advertising) were to create a folio that housed the renovation plans and goals. The peice was conceived by Craig Fuller (CD) and I, as the Art Director, made it come to reality. Working with illustrators, photographers and the librarians at the facility to make it happen. The museum housed thousands of steel-lined engravings that were so old, they were out of copyright. We were able to incorporate them as appropriate. Stunning. The piece won several ADDY's and including a Gold. It was also highlighted in CA magazine.
The San Diego Natural History Museum was going through a major renovation. In order to fund the effors we (Stoorza Advertising) were to create a folio that housed the renovation plans and goals. The peice was conceived by Craig Fuller (CD) and I, as the Art Director, made it come to reality. Working with illustrators, photographers and the librarians at the facility to make it happen. The museum housed thousands of steel-lined engravings that were so old, they were out of copyright. We were able to incorporate them as appropriate. Stunning. The piece won several ADDY's and including a Gold. It was also highlighted in CA magazine.
America West shoot. Photographer: RJ Muna. Only 120 degrees on the tarmac when we shot the planes. A challenging and fun shoot.
America West shoot. Photographer: RJ Muna. Only 120 degrees on the tarmac when we shot the planes. A challenging and fun shoot.
America West shoot. Photographer: RJ Muna.
America West shoot. Photographer: RJ Muna.
America West shoot. Photographer: RJ Muna.
America West shoot. Photographer: RJ Muna.
America West shoot. Photographer: RJ Muna.
America West shoot. Photographer: RJ Muna.
I worked on Saturn as an ACD for several years. I was teamed with Joe Bultman - writer/ACD. I don't have a lot of the work that was generated over rthe years, but the following examples give you a hint. My responsibilities included: National annual autoshow booth design and  graphics, National outdoor, video, In-store graphics, web banners, and auto show brochures. Every piece of communication was spoken and artfully directed to feel the genuinely honest personality of our brand.  I learned a lot about branding  while at Riney. Hal still worked there then and it was an honor to be surrounded by the best in this industry. All have had a huge influence on advertising and storytelling. And all contributed greatly in teaching me the importance of maintaining a brands character through every piece of communication.
I worked on Saturn as an ACD for several years. I was teamed with Joe Bultman - writer/ACD. I don't have a lot of the work that was generated over rthe years, but the following examples give you a hint. My responsibilities included: National annual autoshow booth design and graphics, National outdoor, video, In-store graphics, web banners, and auto show brochures. Every piece of communication was spoken and artfully directed to feel the genuinely honest personality of our brand. I learned a lot about branding while at Riney. Hal still worked there then and it was an honor to be surrounded by the best in this industry. All have had a huge influence on advertising and storytelling. And all contributed greatly in teaching me the importance of maintaining a brands character through every piece of communication.
In dealership graphics
In dealership graphics
In dealership graphics
In dealership graphics
This is one of the things I like to do in my personal time. Acrylics and oil painting.
When I'm not working— I have always loved the outdoors. I run and hike as much as possible. Always in areas where I can take in natural beauty. It keeps me balanced and quite happy! These shots are from numerous hikes in the hills of Vacaville, CA.
When I'm not working— I have always loved the outdoors. I run and hike as much as possible. Always in areas where I can take in natural beauty. It keeps me balanced and quite happy! These shots are from numerous hikes in the hills of Vacaville, CA.