I've spent thirty+ odd years in the business, some more odd than others. As Creative Director, I craft intriguing, strategic messages delivered through engaging concepts that (if all goes well) motivate an audience to take action. Those results have won some awards for my work as well.
General info
GCD/Copywriter
Dallas, TX
Dallas, TX
Seasoned, working Creative Director. I craft intriguing, strategic messages delivered through engaging concepts that motivate an audience to take action.
View my portfolio online at http://www.krop.com/kimberlyjsmith
View my portfolio online at http://www.krop.com/kimberlyjsmith
Experience
Group Creative Director
The LOOMIS Agency
Supervise one of two agency teams, leading copy/concept development for team accounts and agency new business/social promotion. Ensure strategic alignment of messaging and creative. Hands-on editorial involvement creating rough-cuts in Premier Pro.
Creative Director
The LOOMIS Agency
Led copy/concept development for team accounts, contribute to copy/concept for new business development. Ensure strategic alignment of messaging and creative. Manage agency social media content, stream, and promotion.
Creative Director
Hadeler Krueger Advertising
Supervised overall creative product for 5-person creative department. Lead copy/concept development. Ensured strategic alignment of messaging and creative. Serve as agency producer on broadcast projects. Manage agency social media stream and promotion.
Managing Director/Creative
OnMessage
Supervised overall creative product for 8-person creative department. Led copy/concept development. Worked closely with messaging department to ensure strategic alignment of messaging and creative. Wrote, voiced and produced podcast campaigns for a variety of clients. Served as agency producer on video and event projects. Managed agency social media stream and promotion.
Director of Message Development
OnMessage
Head copy and content writer. Developed messaging strategy and positioning alongside account service and led infusion process. Integral in the development of messaging platform and infusion process methodology.
Freelance Copywriter
Various Agencies
Created concept and copy direct to clients and for agencies including Avrea Foster, Slingshot and OnMessage.
Assoc. Creative Director
Evans Group
Senior Copywriter / Creative Director
MBRK Advertising & PR
Copywriter
The Bloom Agency/Publicis
BA Communications/TV & Radio Concentration
Colorado State University
Awards
Awards
Dallas Ad League / ADDY Awards
Ad Age Healthcare Digital Awards
Telly Awards
Creativity Magazine
Dallas Society of Visual Communications
Davey Awards (including Best in Show/Commercials, Not-for-Profit)
Dallas Ad League TOPS
Texas Star Awards
Healthcare Advertising Award
Hermes Awards
Muse Creative Awards
Ad Age Healthcare Digital Awards
Telly Awards
Creativity Magazine
Dallas Society of Visual Communications
Davey Awards (including Best in Show/Commercials, Not-for-Profit)
Dallas Ad League TOPS
Texas Star Awards
Healthcare Advertising Award
Hermes Awards
Muse Creative Awards
Brand Experience
Brand Experience
3M Unitek, ALM First Financial, AmerisourceBergen Specialty Drugs, American Heart Association, Bark Mobile, BC Powder, BETA Land Services, Carolina West Cellular, Centex Homes, Clear Eyes, Cotton Patch Cafe, Daikin HVAC, Dr Pepper, Drees Builders, El Chico, Essilor (Transitions Lenses), First United Bank, Fitness Connection, GENBAND, Golden Chick, Golf's MVP, Grant's Farm/Earth Grains Bread, HealthMart Pharmacy, Highland Homes, Houlihan's Restaurants, March of Dimes, Massage Heights, Medieval Times Dinner and Tournament, Methodist Health System, Microsoft, Mothers Against Drunk Driving, Mr. Gatti's Pizza, Molnlycke MedTech, Nestle Beverage, Nokia, North Texas Komen, North Texas Food Bank, Novation/Provista, Pargo's American Grill, Raising Canes, RibCrib, RGB Eye Associates, Safety Kleen, Skaggs Alpha Beta/Jewel Osco grocers, Southwestern Bell Cellular, Sun Tan City, The Container Store, Transplace, Trane A/C, TXU Energy, Texas Oncology, TrueBrew Teas, TrueResults, United Methodist Communications, Verizon, VHA, VooDoo BBQ, West End Marketplace, ZuZu Mexican Food