Lynn Laguna

A Creative Lead with a broad skill set across multiple industries, I combine visual design, service design, and UX to flex seamlessly from discovery to final execution. As a versatile, collaborative leader, I adapt quickly to challenges, partner with stakeholders, mentor designers, and translate research into strategic action.

• Creative direction from concept development through execution

• Client-facing leadership, presenting and defending concepts, aligning with partners, and integrating feedback

• Creative leadership, team management, and mentorship

• Art direction for CGI and AI-generated assets, as well as photo and video shoots

• User research and service design

• Research synthesis, insight generation and content strategy

• Workshop facilitation and co-creation, leading strategy, brainstorms, and working sessions