Leena Lum is a Creative Lead with over 20 years of experience in advertising, brand activation, and experiential marketing. She combines creative vision with strategic expertise to craft work that inspires, connects, and drives results.

Specialising in experiential brand activation, retail and shopper marketing, and omni-channel strategy, she has led integrated campaigns and immersive activations for global brands across FMCG, alcohol, beauty, healthcare, automotive, and tech.

She thrives in fast-paced environments where collaboration and imagination come together. With a sharp eye for insight-driven ideas and bold storytelling, she consistently delivers creative excellence from concept to flawless execution.