Leena is currently working as a Senior Creative Lead [Art Director] and has over 20 years' industry experience. She has worked across global integrated, Pan-European & domestic activation campaigns across FMCG, alcohol & tobacco, beauty, healthcare and finance accounts. Her experience covers shopper marketing, sales promotion, digital, experiential marketing, branding & identity, ATL and BTL. Leena's aim is to activate brands and create effective brand experiences.
General info
SENIOR CREATIVE LEAD
London, UK
London, UK
Leena is currently working as a Senior Art Director and has over 20 years' industry experience. She has worked across global integrated, Pan-European & domestic activation campaigns across FMCG, alcohol & tobacco, beauty, healthcare and finance accounts. Her experience covers shopper marketing, sales promotion, digital, experiential marketing, branding & identity, ATL and BTL. Leena's aim is to activate brands and create effective brand experiences.
Experience
Freelance Senior Creative / Senior Art Director
VCCP, Girl & Bear, Haygarth, Mesh Marketing, Grey London, VALENSTEIN & FATT, Momentum Worldwide, TracyLocke, Humanity, Adam & Eve Retail
Senior Creative across various London agencies.
Freelance Creative Digital Lead
Gravity London
Creative Director on AVIVA Investors
Senior Creative working across various accounts and pitches
Embraer / Janus Henderson / Honeywell
Trinidad & Tobago Tourist Board / SAGE
Projects:
Embraer / Farnborough Air Show 2018 - VR Experience
Embraer / Farnborough Air Show 2018 - Connectivity Digital Installation
AVIVA Investors - Fixed Income - Aviva Investors Fixed Income Lab
Senior Creative working across various accounts and pitches
Embraer / Janus Henderson / Honeywell
Trinidad & Tobago Tourist Board / SAGE
Projects:
Embraer / Farnborough Air Show 2018 - VR Experience
Embraer / Farnborough Air Show 2018 - Connectivity Digital Installation
AVIVA Investors - Fixed Income - Aviva Investors Fixed Income Lab
Creative Group Head
TracyLocke
Creative Head on Warner Bros
Warner Bros / HP / SCJ / Virgin Media
Warner Bros / HP / SCJ / Virgin Media
Freelance Senior Creative / Senior Art Director
Haygarth
Freelance Senior Creative / Senior Art Director
Agencies: Haygarth / TracyLocke / Omobono / Jackanory / Creo
Clients: Coca-Cola / Bacardi Forman Brands / Heineken / MaxFactor
Vodafone / Disney / Sony / Virgin Media / Tiger Beer / Skittles
Honest T / Jack Daniels / Chambord / Philip Morris / Ferrero
Nestle / Mars / Fraser Hart / Estee Lauder
Agencies: Haygarth / TracyLocke / Omobono / Jackanory / Creo
Clients: Coca-Cola / Bacardi Forman Brands / Heineken / MaxFactor
Vodafone / Disney / Sony / Virgin Media / Tiger Beer / Skittles
Honest T / Jack Daniels / Chambord / Philip Morris / Ferrero
Nestle / Mars / Fraser Hart / Estee Lauder
Senior Art Director
Geometry Global
Diageo / Guinness / Unilever / Bacardi Brands / Philips / Coca-Cola
GSK / Intercontinental Hotels Group / Visa / MetLife / BAT
GSK / Intercontinental Hotels Group / Visa / MetLife / BAT
Senior Art Director
OgilvyAction
Unilever / Philips / Coca-Cola / Snapdragon / Motorola / Huawei
BP / Bausch + Lomb / BAT
BP / Bausch + Lomb / BAT
Creative Lead on CP / Senior Art Director
MARS/Y&R
Bacardi / OakHeart Spiced Rum - New Product Launch, Campaign POS
Colgate-Palmolive / Colgate - Brand-Building campaign - Keeping Britain Smiling
Colgate-Palmolive / Colgate Oral Health Month - Pan European retail campaign
Colgate-Palmolive / Hills Pet food - In-clinic reinvention ideas - Let’s talk pets
Colgate-Palmolive / AJAX Fête des fleurs - Pan European retail POS & activation
Colgate-Palmolive / Colgate - Brand-Building campaign - Keeping Britain Smiling
Colgate-Palmolive / Colgate Oral Health Month - Pan European retail campaign
Colgate-Palmolive / Hills Pet food - In-clinic reinvention ideas - Let’s talk pets
Colgate-Palmolive / AJAX Fête des fleurs - Pan European retail POS & activation
Senior Art Director
OPEN Partners / RIVET Global / LOWE Worldwide
Unilever / Walls - Global retail campaign & activation - Max Adventures
Unilever / Cif - Pan European retail POS - Always a beautiful ending
Electrolux / AEG / Zanussi - Pan European POS, digital retail content
Unilever - Pan European 15’ TVC - Shrek Forever After: Super Toy Cup
Unliever - Pan European 15’ & 30’ TVC, ATL Posters & retail activation - Ice Age 3 - Lemon Age & Calippo Shots
Cornetto - Pan European Promotion - Reveal what’s inside
Magnum - Pan European Promotion - Magnum Gold?!
Magnum - Pan European Promotion - Pleasure Card
Carphone Warehouse - UK retail installation & digital content - Multimedia Bar
Cornetto - Pan European Promotion - Sky writing
Twister - Pan European Promotion - Bring out your Twister side
Nokia - Global retail & activation campaign - Now everything joins up
Nokia - Global retail campaign - Storytelling rediscovered
Nokia - Global retail campaign - Entertainment the next episode
Unilever / Cif - Pan European retail POS - Always a beautiful ending
Electrolux / AEG / Zanussi - Pan European POS, digital retail content
Unilever - Pan European 15’ TVC - Shrek Forever After: Super Toy Cup
Unliever - Pan European 15’ & 30’ TVC, ATL Posters & retail activation - Ice Age 3 - Lemon Age & Calippo Shots
Cornetto - Pan European Promotion - Reveal what’s inside
Magnum - Pan European Promotion - Magnum Gold?!
Magnum - Pan European Promotion - Pleasure Card
Carphone Warehouse - UK retail installation & digital content - Multimedia Bar
Cornetto - Pan European Promotion - Sky writing
Twister - Pan European Promotion - Bring out your Twister side
Nokia - Global retail & activation campaign - Now everything joins up
Nokia - Global retail campaign - Storytelling rediscovered
Nokia - Global retail campaign - Entertainment the next episode
Senior Art Director
DRAFT
O2 & Nokia - UK retail installation - Music Bay
Nokia - UK retail & activation campaign - It’s not one thing, it’s many
Nokia - UK retail & activation campaign - Play your set.
Nokia - UK retail & activation campaign - It’s not one thing, it’s many
Nokia - UK retail & activation campaign - Play your set.
Art Director / Designer
EURO RSCG KLP
Lever Faberge - UK retail & activation campaign - Sunsilk Styling range
Britvic / Robinsons: Dilutes - UK retail autumn promotion & activation
TOTAL - TOTALCARD brochure - Fuel management made beautifully simple
TOTAL - Excellium travel promotion - Refuel then Recharge
Pepsi MAX - UK promotion, packaging & activation - Pepsi MAX Downloaded.
Britvic / Robinsons: Dilutes - UK retail summer promotion
TOTAL - Retail visual identity & guidelines
Pesi MAX - UK retail POS, packaging & activation - Live life to the max
Pepsi - Pan European Football promotion, packaging & activation
Britvic / 7UP - Relaunch of Fido Dido - UK retail & activation campaign
Lever Faberge / UK Direct Mail - Sunsilk daily wear & tear - Diary
Marks & Spencer - Corporate Gift Voucher Press Ads & Brochure
National Magazine Company - CosmoGIRL! Magazine Launch & UK Roadshow
Diagio / Morgan’s Spiced - UK Urban Mix Promotion & activation
Britvic / Robinsons: Dilutes - UK retail autumn promotion & activation
TOTAL - TOTALCARD brochure - Fuel management made beautifully simple
TOTAL - Excellium travel promotion - Refuel then Recharge
Pepsi MAX - UK promotion, packaging & activation - Pepsi MAX Downloaded.
Britvic / Robinsons: Dilutes - UK retail summer promotion
TOTAL - Retail visual identity & guidelines
Pesi MAX - UK retail POS, packaging & activation - Live life to the max
Pepsi - Pan European Football promotion, packaging & activation
Britvic / 7UP - Relaunch of Fido Dido - UK retail & activation campaign
Lever Faberge / UK Direct Mail - Sunsilk daily wear & tear - Diary
Marks & Spencer - Corporate Gift Voucher Press Ads & Brochure
National Magazine Company - CosmoGIRL! Magazine Launch & UK Roadshow
Diagio / Morgan’s Spiced - UK Urban Mix Promotion & activation
Intern - Junior Art Director / Designer
Media Reach Advertising
British Telecom / Royal Navy / Sony Asian Television
B4U Asian Television / Tilda Basmati Rice / Diabetes UK
B4U Asian Television / Tilda Basmati Rice / Diabetes UK
Education
BA (hons) Graphic Design & Advertising
Buckinghamshire Chilterns University
BTEC Art & Design (2 Years)
West Thames College
Awards
The Drum B2B Awards (2019)
Embraer E2 Air Jet VR Experience
IPM Silver (2014)
Coca-Cola: The Red Balloon Project
POPAI Award Gold (2008)
Nokia Carphone Warehouse Multimedia Bar
Category: Digital Content
Category: Digital Content
POPAI Award Silver (2007)
Nokia N95 POS Toolkit (UK)
Category: Telecommunications & Computers
Category: Telecommunications & Computers
POPAI Award Gold (2007)
Nokia, NNPP Nokia & O2 Music Bays
Category: Installation
Category: Installation
ISP Field Marketing Bronze (2004)
Sunsilk Weather Girls Outdoor Sampling Campaign
Category: Field Marketing
Category: Field Marketing
DMA Field Marketing Gold (2002)
National Magazine Company CosmoGIRL! Magazine Launch &
UK National Roadshow
Category: Field Marketing
UK National Roadshow
Category: Field Marketing
Specialities
Concepting, Ideation, Creative Direction, Art Direction, Integrated Campaign Activation, Shopper Toolkits, Global Retail Travel, Omni-Channel Marketing, Experiential, Design, Copywriting, Digital, VR & AR, Social, Film, TV, Storytelling, Storyboarding, Photography,
Shoots, Styling, Trends, Fashion, Branded Content, Branding & Identity.
Shoots, Styling, Trends, Fashion, Branded Content, Branding & Identity.