Responsible for all design aspects in the Los Angeles office. Leading UI/UX efforts for Taboola Newsroom, an analytical tool that helps writers and editors make informed decisions to increase readership, which powered by Taboola’s predictive engine and massive data set of over 1B internet users.

:: Leading and managing a design team of six, from product to marketing design.
:: Bringing product planning and design process to create thoughtful and meaningful user experience in the auto finance space
:: Responsible for design and launched our multi-lender platform in iOS app, Android app, web app and web widget.
:: My role included: design direction, product strategy, concept development and execution of user interface design

iOS App: https://apple.co/2Bl1oHQ
Android App: http://bit.ly/2BQXGa8

:: Responsible for UI/UX design in the Users Squad, focusing on new/returning user flow, onboarding and re-engaging experience
:: Worked diligently with product managers and engineers to ensure products (iOS, Android, Web) were designed that were engaging and easily adaptable to users
:: Created compelling interface designs that convey concepts through wireframes, flows and mockups.

Flipagram was acquired by TikTok which has similar features and user interface.

Flipagram makes it incredibly easy for anyone with a phone to create and share compelling visual stories using their photos, videos and music. With tens of millions of monthly users worldwide and growing, Flipagram is fast becoming the world’s favorite app for telling amazing short-video stories that can inspire, entertain or inform -- anyone, anywhere.

iOS App: http://apple.co/1LwykvL
Android App: http://bit.ly/IPonfC

Work closely with product and engineering from ideation, wireframing to visual design. Mostly focus on mobile apps, CMS and company's responsive website. Collaborate with Engineering & QA to assure the builds are matched to design mocks. Also leverage user testing and data analysis to improve product UX flow.

Collaborate with product, engineering and editorial teams to create designs that fit our business needs. Directly responsible for art direction, visual treatment and interaction for our music and entertainment sites. Oversaw designs from concept to production.

Worked on:
SPIN.com
HeartsAndFoxes.com
Buzznet Flash iOS App http://bit.ly/1flDGYG
Celebuzz.com
Idolator.com
Buzznet.com
Stereogum.com

Design Highlights:
SPIN.com
:: Home Page Redesign (in development currently) http://cl.ly/image/1L0f0X3b3h3h/o
:: Gallery/List Page Redesign (doubled the traffic after launched) http://go.spin.com/1h2aeHD
:: Featured/Cover Story Page Redesign http://go.spin.com/17hJi15
:: Article Page Redesign http://go.spin.com/1dstegf
:: News Landing Page Redesign http://www.spin.com/news/

HeartsAndFoxes.com
:: Designed the entire website from ground up
:: Responsive design layouts work on different screen sizes

Buzznet Flash iOS App Design http://bit.ly/1flDGYG

:: interface designs
:: integrate new branding and visual elements into the web presence
:: build sitemaps for the web architectures, navigations & user flows
:: in support of marketing campaigns, work with internal and external
team members to design and launch usage flows & landing pages

Worked on:
eHow.com
GolfLink.com
Trails.com
GardenGuides.com

Design Highlights:
eHow.com 5.0 Redesign
eHow Mobile App Redesign
Launched Rachael Ray's Food Channel on eHow (www.ehow.com/ehow-food/). Web pages include Rachael Ray & Buddies, Expert Profile, Blog, Video Series and Article/Recipe.
Slide Show Design in Normal & Fullscreen View
GardenGuides.com Redesign