'A determined creative with a need for practicality and a knack for sexy stuff'.

I am a multidisciplinary Lead Creative based in Amsterdam focussed primarily on Digital Product Design and Visual Identity. I’ve been working with creative organisations and individuals both independently and with design studios such as iO Digital, Mirabeau and Argo Design. I am currently Design Lead at Zerotrillion Amsterdam.

General info
Design & Direction
I am a multidisciplinary Creative Lead based in Amsterdam focussed primarily on digital design and visual identity. I’ve been working with creative organisations and individuals for the last 20 years across The Netherlands and New York City, both independently and with design studios such as Argo Design, Mirabeau / Cognizant and iO Digital. Currently Design Lead at Zerotrillion Amsterdam.

Some of the clients I worked with are New York Life, Unicef, Spaces, The Van Gogh Museum, CitizenM Hotels, The Amsterdam Fashion Academy, The ING Bank, The World Wildlife Fund and the City of Amsterdam.

Adobe CC & Figma are my weapons of choice. I know how to balance artistic and commercial aspects on projects i am working on and am result and target driven. I have a strong sense of style. I am a clear communicator at all levels. I am an analyzer, motivator, inspirator and problem solver. I get the job done. 
May 2022
Design Lead
Mar 2014 - Present
Design Director
The Butter Space Magazine is a tribute to creativity and creative characters. Created in Amsterdam in collaboration with photographer Cindy Baar.



Athenaeum, Spui 14-16, Amsterdam
Basheer Graphic Books, 231 Bain Street, Singapore

BookThugNation, 100 North 3rd Street, Brooklyn, New York
Coffee Table Mags @ Public Coffee Roasters, Wexstraße 28, Hamburg

Desert Island, 540 Metropolitan Ave, Brooklyn, New York
Do you read me?!, Augustrasse 28, Berlin

Galleria Carla Sozzani, 10 Corso Como, Milan

Human Relations, 1067 Flushing Ave, Brooklyn, New York

Johnny at the spot, Jan Pieter Heijestraat 94, Amsterdam

Local goods store, Hannie Dankbaarpassage 39, Amsterdam
McNally Jackson, 52 Prince St, New York

OBJECT_IFY, 139 Essex street, New York
PhotoQ bookstore, Wijdesteeg 3A, Amsterdam

MoMA PS1, 22-25 Jackson Ave. Long Island City, New York 

Roodkapje / Megashop, Teilingerstraat 128, Rotterdam

Rough Trade, 64 North 9th Street, Brooklyn, NY
The Proud Otter, Dollebegijnensteeg 7, Amsterdam

Ultra de la Rue, Oudekerksplein 30, Amsterdam

Walnut mixstore, Carolieweg 26, Groningen
Dec 2021 - Apr 2022
Design Lead
Oct 2019 - Nov 2021
Apr 2018 - Sep 2019
Senior Creative
Dec 2013 - Mar 2018
Senior Creative
Freelance Senior Creative
Art Direction, concept, design & strategy for projects with iO Digital, Mattmo, Formlab and DAY Amsterdam.
2010 - 2013
Senior designer
Bureau Mijnheer
2007 - 2010
Senior designer
2005 - 2007
Gyro International
2002 - 2005
Amsterdam / Groningen
2000 - 2002
Feb 2011 - Jun 2011
Trends, Foresights & Strategy Masterclass
Noordelijke Hogeschool Leeuwarden
1994 - 2000
Bachelor Graphic Design
School of Art & Design
Built on Krop