Matt Bergeson

Creative Director / Copywriter

Matt Bergeson

Every brand has a story to tell. Even if they don’t know it yet. I’ve spent my career digging deeper to find the big idea, discovering the unexpected approach, and crafting unique voices for brands of all shapes and sizes. Voices that help brands connect on a human level to become welcome guests in a consumer’s busy world.
General info
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Creative Director / Copywriter
I'm interested in doing great work that produces results and builds brands.

Experience
Chicago
Sep 2015 - Jan 2018
Creative Director
FCB Chicago
While at FCB, I was the Creative Director on several pharmaceutical/healthcare accounts. Ranging from psoriasis, to HIV, to schizophrenia treatments. Now and then, I was able to help out on other accounts including packaged foods, insurance, and with the launch of a major beer brand. 
Pittsburgh, PA
Jul 2012 - Jun 2015
Creative Director
Marc USA
During my time at Marc USA, I acted as the Creative Director for the Pennsylvania Lottery. We had a very broadcast production heavy schedule, averaging 12-15 television commercials a year. 
St. Louis, MO
Aug 2005 - Nov 2011
Group Creative Director
Propaganda, Inc.
Versatility was the name of the game during my time at Propaganda, Inc. As a Group Creative Director, I worked on everything from personal care CPGs, to multiple quick-serve restaurants, to bullet-proof vests. 
Dallas, TX
May 2001 - Jul 2005
Associate Creative Director
Flowers & Partners
Helping underdog brands compete against major brands was the mission of Flowers & Partners. We handled everything from massive irrigation technology for golf courses to a high fashion marketplace for buyers and sellers seeking the latest trends. 
Dallas, TX
Jun 1999 - Apr 2001
Copywriter
Freelance
You name it, I probably worked on it. 
Dallas, TX
Oct 1996 - Jun 1999
Associate Creative Director
The Northway Group
At The Northway Group, we worked on campaigns big and small for a wide variety of clients. From satellite television providers to automotive dealerships. We even handled a major league baseball and hockey team. 
Dallas, TX
Nov 1993 - Aug 1996
Copywriter
Gleason/Calise Assoc.
My computer sounded like it was powered by a hamster running in a wheel, but it got the job done. This is where I learned the importance of strategy and how to think conceptually. One day we were coming up with ads for corndogs, the next we were selling multi-million dollar telecom tech. 
Education
Tulsa, OK
Aug 1987 - May 1991
Telecommunications
Oral Roberts University
Awards
DSVC Silver Light Bulb :30 TV
DSVC Award of Excellence Radio Campaign
DSVC Gold Light Bulb Radio Campaign
DSVC Award of Excellence :60 Radio
DSVC Award of Excellence :60 Radio
Global International Finalist / Medical Print Ad
Direct Marketing Assoc. Echo Award / Campaign
Direct Marketing Assoc. Echo Award / Campaign
Direct Marketing Assoc. Echo Award / 3-D Mailer
Ad League / 60+ Addy Awards
Aster Awards / 6 Medical Industry Awards
Cancer Awareness Award
Contact
Matt Bergeson
314-288-9089
mdbergeson@yahoo.com
mdbergeson.myportfolio.com
Clients
Client List (Abbreviated)
Michelob Ultra
Stellara
Invega Trinza
Symtuza 
Pennsylvania Lottery
pepsi.com
mountaindew.com
footaction.com
raisingcanes.com
dialsoap.com
Motorola
EDS
Bennigan's
NHL Dallas Stars
FashionCenterDallas
American Airlines Cargo
Nations Bank
Hyatt Hotels
Johnson & Johnson

NOTE: This is just a small sample of my client history.

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