Melissa Geraghty

Lead Copywriter

General info
Lead Copywriter
For two decades, I've been thinking (maybe even obsessing) about what people want and the smartest way to get them there. That's what makes working on UX, communication, branding, creative strategy, and content development so fun.
Experience
San Francisco, New York, Boston
Mar 2007 - Present
ACD Copywriter, Branding Lead
Freelance
Worked with Apple on Retail, Events, and Recruiting communications including strategy and planning. Also provided ongoing support for product launches including in-store messaging, web, email, and app pilot programs.

Wrote video scripts, DM emails and print pieces for Fidelity Investments on the Personal Investing team.

Wrote for LivePerson, the AI company that makes digital experiences feel more human for thousands of brands around the world.

Helped FirstFuel, an energy efficiency software company, rework their website to provide clear, concise copy to their clients.

Created and developed intriguing new content for Target.com where I worked to bring fashion to life online through runway videos, documentaries, and live events.

Worked on brand strategy for Isis Parenting, then used that to craft new web copy.

Project leader and writer for Betterment.com redesign.

Wrote for Bank of America, Merryll Lynch, Oil of Olay, and Tide for Digitas.

Developed and wrote Puma blog posts.

Wrote product copy for environmentally friendly paper line New Leaf Paper.

Created iTunes Store copy and product copy for the iPhone App, JobCoach.

As project leader and web content writer, I opened channels for user-generated content for a wide variety of websites including Kashi.com on behalf of The Barbarian Group; Meraki.net and Sf.Meraki.net for Meraki Networks; Animas Insulin Pumps for Johnson & Johnson; and more.
Boston
Oct 2011 - Dec 2012
Lead Copywriter
EF Education First
As the Lead Copywriter, elevated U.S. brands through creative strategy, gaining a better understanding of the customers and developing stronger voices for three products. Managed a group of writers to strengthen all areas of the brand through video, print and online marketing. Focused on creating an entirely new website/customer experience for mobile, where I worked closely with the UX designers to solve for the smartest user flow.
Cupertino, CA
Jan 2005 - Mar 2007
Senior Copywriter
Apple Inc.
Senior Writer in the Graphic Design group. Developed work in every arena including the launch of the original iPhone, iPod, Mac, and integral work for the Education group. Wrote for online, retail, package copy and more. Worked closely with both graphic designers and producers to develop creative that would make the very tough client — Steve Jobs — happy. Worked under tight timelines and thrived under the pressure.
Boston, MA
Jun 2002 - Jul 2004
Copywriter
Hill Holliday
Copywriter for clients such as Fleet Bank, CVS, Dell, and Cognos.
Boston, MA
Dec 2001 - Jun 2002
Freelance Copywriter
Upromise
Copywriter for web, direct mail, and wrote some print for this online college savings program.
Education
Boston
The Ad Club
Copywriting and Advertising courses
Atlanta, GA
Copywriting
The Portfolio Center
Boston, MA
Master of Arts in Teaching
Simmons College
Norway
Foreign Language Studies
University of Oslo
Tacoma, WA
Bachelor of Communications
Pacific Lutheran University
Awards
Gold Addy Award 2007
Gold and Silver W3 Awards 2006
Silver Belt Buckle, Chilifest 2005
Silver Addy Award 2001
Enrichment
When I'm not at work I enjoy:
Baking, hiking, and any type of puzzle or word game.
Specialties
Things I enjoy at work besides writing copy:
Thinking about UX and creating smart solutions. Smart co-workers.