Mountain Dew have partnered with Lightwave to celebrate the inextricable connection between the cultures of art and skate via an unforgettable public display of creative technology – “The Art of Doing.” In support of this year’s global Do The DEW campaign – ‘There’s No Feeling Like Doing’ – the groundbreaking art installation, a high-concept gallery space housing six custom-built canvases representing each athlete’s unique assigned art style. Among the selected skaters were Mountain Dew-sponsored Curren Caples and Sean Malto.

Each canvas was comprised of three digital screens. The largest showed the art, a second smaller screen showed their biometric data and a third showed a cinematic video of the athlete on the course. All three linked up so fans could see just how an athlete’s quickening pulse ahead of a trick translated to an explosion of color on the big screen. A custom-built skateboard wall used the facial reactions of guests to generate a piece of art based on these reactions.

The designs by Michael included the facade, back wall, loading screens, data screens, skater art styles visualizations, skateboard wall visualizations, T-shirts, and a promotional video.

MICHAEL GORBACHEV