Monish Bhattacharyya
Creative Director/Brand Strategist/Copywriter
To seek out new opportunities that allow me to challenge myself creatively and to work
collaboratively with like‐minded passionate people in pursuit of developing superior brands.
collaboratively with like‐minded passionate people in pursuit of developing superior brands.
General info
Creative Director/Brand Strategist/Copywriter
Buffalo, NY
Buffalo, NY
To seek out new opportunities that allow me to challenge myself creatively and to work
collaboratively with like‐minded passionate people in pursuit of developing superior brands.
collaboratively with like‐minded passionate people in pursuit of developing superior brands.
Experience
Creative Director
Narrative
As a Copywriter and Creative Director, I’ve had the opportunity to create and develop regional, national and international brands. It is my passion to tell a brand’s story, to create a singular narrative thread that connects all content from video and print to digital and social.
Creative Director/Copy Chief
FourthIdea Branding & Advertising
Clients include:
• Delaware North
• Westin Hotel
• Louie's Texas Red Hots
• Niagara USA
• KanJam
• O-AT-KA Dairy Corp.
• Remedy Intelligent Staffing
• Delaware North
• Westin Hotel
• Louie's Texas Red Hots
• Niagara USA
• KanJam
• O-AT-KA Dairy Corp.
• Remedy Intelligent Staffing
Executive Creative Director
SKM Group
Led all creative initiatives for a full-service agency. Presented to new business prospects as well as to existing clients. Managed a department of highly creative (and sometimes volatile) people. As part of the agency's executive team, developed internal policies and processes. Clients worked on are:
• TOPS Friendly Markets
• SunTrust Bank
• SPCA Serving Erie County
• Ethan Allen of WNY
• IdentiFix
• Darien Lake Amusement Parks
• Women's and Children's Hospital of WNY
• Northtown Automotive Group
• TOPS Friendly Markets
• SunTrust Bank
• SPCA Serving Erie County
• Ethan Allen of WNY
• IdentiFix
• Darien Lake Amusement Parks
• Women's and Children's Hospital of WNY
• Northtown Automotive Group
Creative Director
Gelia
Managed department of copywriters, art directors, graphic designers and
production managers. Was lead creative on brand development and
strategic execution of integrated campaigns for all agency clients
from international and national to regional.
Clients included:
• Independent Health
• Trico
• Caterpillar
• Cornerstone Credit Union
• Dana
• Eaton
production managers. Was lead creative on brand development and
strategic execution of integrated campaigns for all agency clients
from international and national to regional.
Clients included:
• Independent Health
• Trico
• Caterpillar
• Cornerstone Credit Union
• Dana
• Eaton
Group Creative Director
Cenergy Communications
Lead creative on all agency clients, directing and developing creative as was needed. Also made significant contributions to all new business initiatives that resulted in 300% growth during my tenure.
Clients included:
• OXY
• Phisoderm
•Toronto Blue Jays
• NFL Network
• Time Warner
•Aussie Vineyards
• Delaware North
• Superstar WGN
• TNT
Clients included:
• OXY
• Phisoderm
•Toronto Blue Jays
• NFL Network
• Time Warner
•Aussie Vineyards
• Delaware North
• Superstar WGN
• TNT
Sr. Writer/Producer
MTV Networks
Worked for in-house creative services department developing
advertising campaigns for all Viacom brands.
Clients included:
• MTV
• VH1
•Spike TV
• Comedy Central
• CMT
•Nickelodeon
advertising campaigns for all Viacom brands.
Clients included:
• MTV
• VH1
•Spike TV
• Comedy Central
• CMT
•Nickelodeon
Associative Creative Director
Martin Group
Manages copy department for full-service advertising agency while also leading creative initiatives for clients like:
• Erie County Medical Center
• New Era Cap
• Evans Bank
• Kenney Shelton Liptak Nowak
• Delaware North Companies
• Erie County Medical Center
• New Era Cap
• Evans Bank
• Kenney Shelton Liptak Nowak
• Delaware North Companies
Creative Director/Copywriter
Work directly with clients to provide direction on all creative initiatives. Developed strategically-driven concepts and then supervised production and execution in all media ranging from print and broadcast to online and experiential.
Clients:
• Reeds Jewelers
• Invisionit
• Ellicott Development Co.
• MyBooks
• Moog Industries
• Buffalo News
Clients:
• Reeds Jewelers
• Invisionit
• Ellicott Development Co.
• MyBooks
• Moog Industries
• Buffalo News
Copy Supervisor
Eric Mower & Associates
Promoted to supervisor from copywriter, handled all creative, from broadcast to print, for agency’s largest clients. Clients included:
• Ford Dealers of WNY
• Sorrento Cheese
• Kodak
• Buffalo Sabres
• Buffalo Niagara Partnership
• HSBC Bank
• Ford Dealers of WNY
• Sorrento Cheese
• Kodak
• Buffalo Sabres
• Buffalo Niagara Partnership
• HSBC Bank
Education
Portfolio Center
Graduated with honors from one of the country's top advertising creative schools.
BA in Marketing
Canisius College