General info
Chief Creative Officer
Singapore
A 20 years experienced creative and storyteller, I graduated in French Litterature and Philosophy and began my career as a copywriter at Lowe Paris where I developed campaigns for Air France, France Telecom, Nestlé, La Société Générale and Unilever. I then moved to Bates France where I worked on Amnesty International, Seat, Georgia Pacific and Pfizer. At the time, CB News ranked me amongst the best French copywriters.

I then joined Ogilvy as Creative Lead to develop an office in Tunis, successfully implementing new capabilities: OgilvyOne (2009), OgilvyAction (2010) and OgilvyPR (2011) and helping drive Ogilvy Tunis to the top 3 most awarded MEA agencies and to the top 10 EMEA agencies (Big Won 2012).

My work has been recognized in every major international creative and effectiveness shows and won top awards several time over, on almost every continent and in all categories from out of home and film to experience, influence, mobile and direct. One Show Gold pencils, Cannes Gold Lions, Grand Clio Awards, D&AD pencils, New York Festival Golds, Gold EFFIE awards and many others.

In 2013, I started working in Asia with Ogilvy Singapore where I have been in charge of global and regional accounts. From Allianz to Philips and Nestle, Unilever to Mondelez and Coca-Cola, I have been instrumental in delivering award winning work on almost all the brands I have been involved in and in winning numerous new business pitches. ( Singtel, BMW, Dairy Farm Asia, Decathlon, NCPC, Land Transport Authority... to name a few)

Since 2020, I am Chief Creative Officer of Ogilvy Singapore and Malaysia.
Experience
OGILVY Singapore (2018 - Present)
Chief Creative Office Singapore and Malaysia (since November 2020)

Co-Chief Creative Officer Ogilvy Singapore (since July 2018)
Global Executive Creative Director on Pond's (Unilever)
Regional Executive Creative Director Unilever (Comfort, Vaseline)
Other brands: Mondelez Cadbury Dairy Milk, Philips, Nestle

New Business Wins: Dairy Farm Asia - Decathlon - NCPC -
OGILVY&MATHER Singapore (2013 - 2018)
Executive Creative Director (2015-2018)
Regional Executive Creative Director on Comfort (Unilever) (2015-2018)
Regional Executive Creative Director Allianz (2015-2017)
Regional Executive Creative Director The Coca-Cola Company (Coke, Sprite, Aquarius) (2015-2016)
Other brands: IBM, Huawei, Pond's, Philips

Integrated Creative Director (2013-2015)
Unilever, Coke, Philips, American Express, UPS, Cisco, Castrol, BMW, SingTel, Unilever Foods solutions

New Business Wins : SingTel, Land Transport Authority, BMW
OGILVY&MATHER Tunis (2006 - 2013)
Executive Creative Director (2010-2013)
Head of the MENA Regional Creative Council since 2012
Creative leadership on Ogilvy Advertising, OgilvyOne, OgilvyAction and OgilvyPR
Unilever (Axe, Sunsilk), Ford, Attijari Bank, Tunisiana, Office du Tourisme Tunisien and FMCG Tunisian local brands.

Creative Director (2006-2010)
Unilever (Axe, Sunsilk), Ford, Attijari Bank, Tunisiana, Office du Tourisme Tunisien, Ford and FMCG Tunisian local brands
BATES France (2002 - 2005)
Copywriter (2002-2005)
Seat, Georgia Pacific, Pfizer, Laboratoires Roche, Ballantine's, Amnesty International
LOWE Paris (1998 - 2002)
Copywriter (1998-2002)
Air France, Unilever (Rexona, Axe, Carte d'Or, Skip), Elida Fabergé (Signal, Brut), La Société Générale, Nestlé (Nuts, Nestlé Grands Chocolats, Crunch), France Telecom (Itineris, Mobicarte), La Macif, Guronsan, Balhsen, Toyota, Chantelle
AWARDS (2010 - 2018)
CANNES LIONS
7 GOLD LIONS
13 SILVER LIONS
8 BRONZE LIONS
51 SHORTLISTS (Including Titanium)

2017 GOLD Film - Pitching French Films to Hollywood - Alliance Française
2017 GOLD Film - Mini Series - Hollywood Rejects French Films - Alliance Française
2017 GOLD PR - Celebrity Endorsement - Pitching French Films to Hollywood - Alliance Française
2012 GOLD Branded Content - The Return of Dictator Ben Ali
2012 GOLD Promo&Activation - The Return of Dictator Ben Ali
2012 GOLD Promo&Activation - The Return of Dictator Ben Ali
2011 GOLD Media - June 16th 2014

2021 SILVER Film - Cultural Insight- Please Arrest Me- RIT Foundation
2021 SILVER Brand Experience&Activation Cultural Insight-Please Arrest Me-RIT Foundation
2017 SILVER Integrated - Pitching French Films to Hollywood - Alliance Française
2017 SILVER Cyber - Online video - Pitching French Films to Hollywood - Alliance Française
2016 SILVER Mobile - Amateur Replay - Allianz
2015 SILVER Cyber - The SoftTest - Comfort
2015 SILVER Promo&Activation - Mums&Maids - TWC2
2014 SILVER Outdoor-Air-Oil-Philips
2013 SILVER Outdoor - Mobilizing the 12th Man
2013 SILVER Mobile - Integrated - Mobilizing the 12th Man
2013 SILVER Mobile - Use of Technology - Mobilizing the 12th Man
2013 SILVER Media - Mobilizing the 12th Man
2013 SILVER Promo&Activation -  Mobilizing the 12th Man

2021 GLASS LION Please Arrest Me- RIT Foundation
2021 BRONZE Social&Influencer Please Arrest Me- RIT Foundation
2018 BRONZE Direct Dutch Masterjuices Philips
2018 BRONZE PR Dutch Masterjuices Philips
2014 BRONZE Film - The Day I Visited My son - Comfort
2013 BRONZE Branded Content - Documenting the 12th Man
2013 BRONZE Branded Content - Mobilizing the 12th Man
2012 BRONZE Film - The Return of Dictator Ben Ali

ONE SHOW
5 GOLD PENCILS
5 SILVER PENCIL
9 BRONZE PENCILS
32 MERIT AWARDS

2020 GOLD Best Documentary OneScreen Please Arrest Me - RIT Foundation
2018 GOLD Film Long Form Campaign Pitching French Films to Hollywood - Alliance Française
2018 GOLD Direct Social Viral Pitching French Films to Hollywood - Alliance Française
2017 GOLD Branded Entertainment - User generated content - Amateur Replay - Allianz
2014 GOLD One Show Interactive - Social - Mobilizing the 12th Man

2020 SILVER Social Media - Stunts and Activation - Please Arrest Me - RIT Foundation
2018 SILVER Film Long form single Pitching French Films to Hollywood - Alliance Française
2018 SILVER Film Low Budget Pitching French Films to Hollywood - Alliance Française
2018 SILVER Branded Ent. Long Form Single Pitching French Films to Hollywood - Alliance Française
2016 SILVER One Show Entertainment - Short form - The SoftTest - Comfort

2021 BRONZE Social&Influencer-Furry'sKitchen-Dog food Influencers
2020 BRONZE - Film - Long Form - Single - Please Arrest me - RIT Foundation
2018 BRONZE Direct Social Viral Campaign Pitching French Films to Hollywood - Alliance Française
2016 BRONZE One Show Entertainment - Short form - Mums&Maids - TWC2
2016 BRONZE One Show - Direct - Digital - Mums&Maids - TWC2
2014 BRONZE One Show - Direct - Mobile - Mobilizing the 12th Man
2014 BRONZE One Show Entertainment -Documentary - Documenting the 12th Man
2012 BRONZE One Show Interactive - Online/Live Events - The Return of Dictator Ben Ali
2012 BRONZE One Show - Experiential - Installations - The Return of Dictator Ben Ali

2020 ENTERTAINMENT MERIT - Long Form - Please Arrest Me - RIT Foundation
2020 SOCIAL MEDIA MERIT - Active Engagement - Please Arrest Me - RIT Foundation
2020 PR MERIT - Integrated PR campaigns - Please Arrest Me - RIT Foundation
2020 INTERACTIVE ONLINE MERIT - Single - Please Arrest Me - RIT Foundation
2019 FILM MERIT Long Form Cosmetic Single - Bodybuilder Pond's Unilever
2019 FILM MERIT Long Form - Bodybuilder Pond's Unilever
2019 FILM CRAFT MERIT Music - Bodybuilder Pond's Unilever
2019 HEALTH & WELLNESS MERIT Long Form - Bodybuilder Pond's Unilever
2019 BRANDED ENTERTAINMENT MERIT Brand Installations - Dutch Masterjuices Philips
2019 EXPERIENTIAL & IMMERSIVE MERIT Brand Installations - Dutch Masterjuices Philips
2018 MERIT Branded Ent. Long Form Campaign Pitching French Films to Hollywood - Alliance Française
2018 MERIT Cross Platform Integrated Pitching French Films to Hollywood - Alliance Française
2017 MERIT Public Relations - Community Building - The Cognitive Collection - IBM Watson
2017 MERIT Branded Entertainment - Innovation - Amateur Replay - Allianz
2017 MERIT Interactive- Digital Installation - Amateur Replay - Allianz
2017 MERIT Outdoor - Ambient - Amateur Replay - Allianz
2017 MERIT Responsive Environments - Activation - Amateur Replay - Allianz
2017 MERIT UX-UI- Physical - Digital - Amateur Replay - Allianz
2016 MERIT One Show - Film/Online - Mums&Maids - TWC2
2016 MERIT One Show Interactive -  Mums&Maids - TWC2
2016 MERIT One Show - Film/Event Live Webcasts - The SoftTest - Comfort
2016 MERIT One Show Entertainment -Live Events - The SoftTest - Comfort
2016 MERIT One Show - Cross Platform - Event Competitions - The SoftTest - Comfort
2015 MERIT One Show Entertainment - Direction -  The Day I Visited My son - Comfort
2015 MERIT One Show Entertainment - Documentary -  The Day I Visited My son - Comfort
2015 MERIT One Show - Film over 60 seconds -  The Day I Visited My son - Comfort
2015 MERIT One Show Design - Brand Installations - Share a White Christmas - Coca-Cola
2015 MERIT One Show - Cross Platform -- Share a White Christmas - Coca-Cola
2014 MERIT One Show - Experiential - Event Competitions - Mobilizing the 12th Man
2012 MERIT One Show - Innovation in advertising - The Return of Dictator Ben Ali
2012 MERIT One Show -Non broadcast/online - The Return of Dictator Ben Ali
2012 MERIT One Show Entertainment - Short film - The Return of Dictator Ben Ali
D&AD
5 GRAPHITE PENCILS
10 WOOD PENCILS

2019 GRAPHITE PENCIL - Film - Bodybuilder - Pond's Unilever
2018 GRAPHITE PENCIL-Film- Campaign- Pitching French Films to Hollywood - Alliance Française
2018 GRAPHITE PENCIL- Digital- Online video Pitching French Films to Hollywood - Alliance Française
2016 GRAPHITE PENCIL- PR - Social Responsibility - Mums&Maids - TWC2
2016 GRAPHITE PENCIL - Digital - Social Video - Mums&Maids - TWC2

2020 WOOD PENCIL - Entertainment - Please Arrest Me - RIT Foundation
2018 WOOD PENCIL- Branded Ent- Campaign- Pitching French Films to Hollywood - Alliance Française
2018 WOOD PENCIL- Branded Ent- Single- Pitching French Films to Hollywood - Alliance Française
2018 WOOD PENCIL- Direct- Integrated-Pitching French Films to Hollywood - Alliance Française
2018 WOOD PENCIL- PR- B2C Campaign- Pitching French Films to Hollywood - Alliance Française
2016 WOOD PENCIL - Film - Cinema - Mums&Maids - TWC2
2016 WOOD PENCIL - Film - Public Service - Mums&Maids - TWC2
2016 WOOD PENCIL - PR - Use of Social - Mums&Maids - TWC2
2015 WOOD PENCIL - Direct - Direct Response Ambient - Air-Oil - Philips
2014 WOOD PENCIL - Outdoor - Tactical - Mobilizing the 12th Man
CLIO AWARDS
2 GRAND CLIO 
3 GOLD 
5 SILVER
12 BRONZE 
5 SHORTLISTS

2014 GRAND CLIO Sports - Social Digital - Mobilizing the 12th Man
2012 GRAND CLIO Innovative Media - The Return of Dictator Ben Ali
2018 GOLD Film - Pitching French Films to Hollywood - Alliance Française
2014 GOLD Direct - Mobilizing the 12th Man
2012 GOLD Outdoor - The Return of Dictator Ben Ali
2018 SILVER Branded Entertainment - Pitching French Films to Hollywood - Alliance Française
2015 SILVER Social Media - Mums&Maids - TWC2
2014 SILVER Engagement - Mobilizing the 12th Man
2014 SILVER Branded Content -  The Day I Visited My son - Comfort
2012 SILVER Content&Contact - The Return of Dictator Ben Ali
2021 BRONZE Branded Entertainment Please Arrest Me - RIT Foundation
2021 BRONZE Direct Please Arrest Me - RIT Foundation
2021 BRONZE PR Please Arrest Me - RIT Foundation
2021 BRONZE Social Video Please Arrest Me - RIT Foundation
2018 BRONZE Social - Pitching French Films to Hollywood - Alliance Française
2015 BRONZE Branded Content -  Film - Mums&Maids - TWC2
2015 BRONZE Branded Entertainment - Digital - The SoftTest - Comfort
2014 BRONZE Branded Content - Documentary - Mobilizing the 12th Man
2014 BRONZE Outdoor - Mobilizing the 12th Man
2014 BRONZE Digital Social - Mobilizing the 12th Man
2012 BRONZE Film - Online - The Return of Dictator Ben Ali
2012 BRONZE PR - Special Events - The Return of Dictator Ben Ali
WEBBYS
2016 WEBBY - Online Film&Video- Unscripted - Mums&Maids - TWC2
2016 PEOPLE'S VOICE - Online Film&Video- Unscripted - Mums&Maids - TWC2
TED ADS WORTH SPREADING
1 WINNER
LONDON INTERNATIONAL AWARDS
8 GOLD
8 SILVER
7 BRONZE
3 FINALISTS
NEW YORK FESTIVAL
2018
2 GOLD
3 SILVER

EPICA AWARDS
1 GRAND PRIX
5 SILVER EPICA
5 BRONZE EPICA
3 IN-BOOK EPICA

2013 GRAND EPICA Interactive Media & Entertainment - Mobilizing the 12th Man
SPIKES ASIA
1 GRAND PRIX
2 GOLD
1 SILVER
2 BRONZE
5 SHORTLISTS

2014 FILM CRAFT GRAND PRIX - The day I Visited My Son - Comfort - 2014 
DUBAI LYNX
3 GRAND PRIX
22 GOLD
6 SILVER
10 BRONZE
10 SHORTLISTS

2014 MOBILE GRAND PRIX - Apps and downloadable tools - Mobilizing The 12th Man
2014 MEDIA GRAND PRIX - Special Events - Mobilizing The 12th Man
2010 INTERACTIVE GRAND PRIX - Viral - Old Lady - Boga Cidre
EFFECTIVENESS AWARDS
1 EURO EFFIE GOLD
1 MENA EFFIE GOLD
1 AMES SILVER
1 AMES BRONZE
1 MENA EFFIE BRONZE

RANKINGS
CAMPAIGNBRIEF 2016
Ogilvy Singapore Agency of the Year.

CAMPAIGNBRIEF ASIA 2016
Ogilvy Singapore #2 Most Awarded Agency in Asia.

GUNN REPORT 2012
The Return of Dictator Ben Ali
3rd Most awarded campaign in Innovative and Integrated categories (All Gunns Blazing)

BIG WON REPORT 2012
4th Most awarded Creative Director in the world
Memac Ogilvy Label
17th most creative agency across all media in the world
10th Europe Middle East & Africa most creative agency
3rd Middle East & Africa most creative agency
The Return of Dictator Ben Ali
2nd most awarded campaign in the world across all media.
4th most awarded outdoor campaign
7th most awarded direct campaign
6th most awarded PR campaign


OTHER AWARDS
ADSTARS AWARDS
1 GOLD

LISBON INTERNATIONAL AD FESTIVAL
2 GOLD
2 BRONZE