Rob McMichael
Group Copy Supervisor, Wildtype
Mendham, NJ and Everywhere
Pushing the envelope creatively, doing great work with great people. is what I'm all about as an advertising professional. Making science understandable--because even healthcare professionals are consumers, too--is key. Because anyone can tell a story, but the really good ad man can make the telling interesting and make people act. And I'm not afraid to dig into the data and do the little things that make everything click.
Selected work
ONCOLOGY
KEYTRUDA SC PLAYBOOK
KEYTRUDA MDT Surgeon Landing Page
MDT Surgeon Panel
MDT Surgeon Banner
TAGRISSO DTC BROCHURE
TAGRISSO DTC PATIENT BROCHURE
TAGRISSO CVS IN STORE KIOSK
TRUQAP CVA
TRUQAP PLAYBOOK
LYNPARZA CVA
ABTA SOCIAL DIGITAL
ABTA: MEET HOPE HEAD ON LANDING PAGE https://www.abta.org/meethopeheadon/
TAIHO CORPORATE
LONSURF HCP CAMPAIGN
LONSURF PATIENT BROCHURE
KEYTRUDA QLEX LAUNCH IPDF
KEYTRUDA LAUNCH JOURNAL AD
TAGRISSO DTC SOCIAL
CAMPAIGN
TAIHO: Corporate Campaign
VIREAD: DTC Campaign
GOSHEN: Orthopedic Campaign
APIDRA: New Campaign
GOSHEN: Cervical Cancer Prevention
KEYTRUDA UNBRANDED MDT LANDING PAGE
GENENTECH: Ocrelizumab (Ocrevus) Unbranded Pitch Creative
BENEFIBER: New Campaign
GOSHEN: Orthopedic Campaign Update
TRUQAP: Biomarker Launch CVA
GOSHEN: Heart and Vascular Health
CVS In-Store Kiosk and Brochure
GOSHEN: Breast Cancer Screening Campaign
GOSHEN: Melanoma Prevention Campaign
GOSHEN: Melanoma Awareness Campaign Tactics
REACH: New Campaign
GILEAD: Hepatitis B Unbranded Campaign Rollout (NYC Subway)
LONSURF Professional Journal Ad series
LONSURF DTP Brochure
CLARITIN: MLB Campaign Extension Ad
CLARINEX: Launch Creative
TRUQAP LAUNCH PLAYBOOK
PREVENAR: Social Media Playbook
HEPATITIS C: Mavyret Big Idea
RILUTEK: ALS Launch Campaign
MEDTRONIC: Corporate Campaign
MERCK: HCV Caregiver Brochure
MERCK: Hep C/CKD campaign concept
MERCK: Healthy Living Brochure
MIRCERA: European Launch
- DURAGEN HCP Brochure
LIDODERM: New Campaign Creative
MERCK: Hep C/CKD Concept
MERCK: Hep C/CKD concept
CIMZIA: New Campaign Exploration
TASIGNA: DTC Campaign
TASIGNA: DTC Creative Exploration
BAYER REGENERON: Prelaunch Advertorial
FULRANUNAB: Pitch Creative
- GUM: Creative Exploration
VIREAD: Creative Exploration
FENTORA: New Campaign Creative
FENTORA: New Campaign Creative
ZOMIG: Campaign Creative
LIVIAL: Launch Creative
MEDTRONIC: Ardian Concept Ad
MEDTRONIC: EnRhythm Journal Ad
MEDTRONIC: Protecta Journal Ad Concept
MEDTRONIC: Protecta Journal Ad Concept
WMCHealth: New Campaign Creative
WMCHealth: New Campaign Creative
WMCHealth: New Campaign Creative
KEYTRUDA: Rebrand Concept
KEYTRUDA: Concept Rebrand
ORENCIA: Pitch Creative
- ARC: Campaign Creative
CHRONIC KIDNEY DISEASE AND HEPATITIS C
VIDEO
GOSHEN: Cervical Cancer Screening
ABTA: 50th Anniversary Donor Video
GENENTECH: Ocrelizumab (Ocrevus Pitch Video
MERCK: Glargine injection video
KEYTRUDA: KEY+YOU nurse video
DIGITAL
KEYTRUDA UNBRANDED MDT CAMPAIGN
ABTA (American Brain Tumor Association): 50th Anniversary Donor Campaign (website)
ABTA: Social Posts
INTEGRA: Cerelink Website
MERCK: Unbranded Keytruda banner
View Rob's Resume for more information. |rmcmichael@hotmail.com