Rob McMichael

Creative Director: The Rob Project

Mendham, NJ and Everywhere

Pushing the envelope creatively, doing great work with great people. is what I'm all about as an advertising professional. Making science understandable--because even healthcare professionals are consumers, too--is key. Because anyone can tell a story, but the really good ad man can make the telling interesting and make people act.

Let me tell your stories at your shop with a full-time staff position. Or take a test drive with a freelance assignment. You will like what you see and hear.

CAMPAIGN

  • TAIHO: Corporate Campaign

    TAIHO: Corporate Campaign

  • VIREAD: DTC Campaign

    VIREAD: DTC Campaign

  • GOSHEN: Orthopedic Campaign
    GOSHEN: Orthopedic Campaign
  • APIDRA: New Campaign

    APIDRA: New Campaign

  • GOSHEN: Cervical Cancer Prevention

    GOSHEN: Cervical Cancer Prevention

  • GENENTECH: Ocrelizumab (Ocrevus) Unbranded Pitch Creative

    GENENTECH: Ocrelizumab (Ocrevus) Unbranded Pitch Creative

  • BENEFIBER: New Campaign

    BENEFIBER: New Campaign

  • GOSHEN: Orthopedic Campaign Update

    GOSHEN: Orthopedic Campaign Update

  • TRUQAP: Biomarker Launch CVA

    TRUQAP: Biomarker Launch CVA

  • GOSHEN: Heart and Vascular Health

    GOSHEN: Heart and Vascular Health

  • GOSHEN: Breast Cancer Screening Campaign

    GOSHEN: Breast Cancer Screening Campaign

  • GOSHEN: Melanoma Prevention Campaign

    GOSHEN: Melanoma Prevention Campaign

  • GOSHEN: Melanoma Awareness Campaign Tactics

    GOSHEN: Melanoma Awareness Campaign Tactics

  • REACH: New Campaign

    REACH: New Campaign

  • GILEAD: Hepatitis B Unbranded Campaign Rollout (NYC Subway)

    GILEAD: Hepatitis B Unbranded Campaign Rollout (NYC Subway)

  • LONSURF Professional Journal Ad series

    LONSURF Professional Journal Ad series

  • LONSURF DTP Brochure

    LONSURF DTP Brochure

  • CLARITIN: MLB Campaign Extension Ad

    CLARITIN: MLB Campaign Extension Ad

  • CLARINEX: Launch Creative

    CLARINEX: Launch Creative

  • TRUQAP LAUNCH PLAYBOOK

    TRUQAP LAUNCH PLAYBOOK

  • PREVENAR: Social Media Playbook

    PREVENAR: Social Media Playbook

  • HEPATITIS C: Mavyret Big Idea

    HEPATITIS C: Mavyret Big Idea

  • RILUTEK: ALS Launch Campaign

    RILUTEK: ALS Launch Campaign

  • MEDTRONIC: Corporate Campaign

    MEDTRONIC: Corporate Campaign

  • MERCK: HCV Caregiver Brochure

    MERCK: HCV Caregiver Brochure

  • MERCK: Healthy Living Brochure

    MERCK: Healthy Living Brochure

  • MIRCERA: European Launch

    MIRCERA: European Launch

  • DURAGEN HCP Brochure
    DURAGEN HCP Brochure
  • LIDODERM: New Campaign Creative

    LIDODERM: New Campaign Creative

  • MERCK: Hep C/CKD Concept

    MERCK: Hep C/CKD Concept

  • MERCK: Hep C/CKD campaign concept

    MERCK: Hep C/CKD campaign concept

  • MERCK: Hep C/CKD concept

    MERCK: Hep C/CKD concept

  • CIMZIA: New Campaign Exploration

    CIMZIA: New Campaign Exploration

  • TASIGNA: DTC Campaign

    TASIGNA: DTC Campaign

  • TASIGNA: DTC Creative Exploration

    TASIGNA: DTC Creative Exploration

  • BAYER REGENERON: Prelaunch Advertorial

    BAYER REGENERON: Prelaunch Advertorial

  • FULRANUNAB: Pitch Creative

    FULRANUNAB: Pitch Creative

  • GUM: Creative Exploration
    GUM: Creative Exploration
  • VIREAD: Creative Exploration

    VIREAD: Creative Exploration

  • FENTORA: New Campaign Creative

    FENTORA: New Campaign Creative

  • FENTORA: New Campaign Creative

    FENTORA: New Campaign Creative

  • ZOMIG: Campaign Creative

    ZOMIG: Campaign Creative

  • LIVIAL: Launch Creative

    LIVIAL: Launch Creative

  • MEDTRONIC: Ardian Concept Ad

    MEDTRONIC: Ardian Concept Ad

  • MEDTRONIC: EnRhythm Journal Ad

    MEDTRONIC: EnRhythm Journal Ad

  • MEDTRONIC: Protecta Journal Ad Concept

    MEDTRONIC: Protecta Journal Ad Concept

  • MEDTRONIC: Protecta Journal Ad Concept

    MEDTRONIC: Protecta Journal Ad Concept

  • WMCHealth: New Campaign Creative

    WMCHealth: New Campaign Creative

  • WMCHealth: New Campaign Creative

    WMCHealth: New Campaign Creative

  • WMCHealth: New Campaign Creative

    WMCHealth: New Campaign Creative

  • KEYTRUDA: Rebrand Concept

    KEYTRUDA: Rebrand Concept

  • KEYTRUDA: Concept Rebrand

    KEYTRUDA: Concept Rebrand

  • ORENCIA: Pitch Creative

    ORENCIA: Pitch Creative

  • ARC: Campaign Creative
    ARC: Campaign Creative
  • CHRONIC KIDNEY DISEASE AND HEPATITIS C

    CHRONIC KIDNEY DISEASE AND HEPATITIS C

VIDEO

  • GOSHEN: Cervical Cancer Screening

    GOSHEN: Cervical Cancer Screening

  • ABTA: 50th Anniversary Donor Video

    ABTA: 50th Anniversary Donor Video

  • GENENTECH: Ocrelizumab (Ocrevus Pitch Video

    GENENTECH: Ocrelizumab (Ocrevus Pitch Video

  • MERCK: Glargine injection video

    MERCK: Glargine injection video

  • KEYTRUDA: KEY+YOU nurse video

    KEYTRUDA: KEY+YOU nurse video

DIGITAL

  • ABTA (American Brain Tumor Association): 50th Anniversary Donor Campaign (website)

    ABTA (American Brain Tumor Association): 50th Anniversary Donor Campaign (website)

  • ABTA: Social Posts

    ABTA: Social Posts

  • INTEGRA: Cerelink Website

    INTEGRA: Cerelink Website

  • MERCK: Unbranded Keytruda banner

    MERCK: Unbranded Keytruda banner