General info

Spanish Fort, AL

EXPERIENCED WRITER/CREATIVE MANAGER

Idea innovator and marketing manager delivering innovative solutions to marketing/advertising challenges that deliver proven results.

• As a writer, creative director and manager, I combine words and visuals in evocative ways that have made people think and talk about products and services in new ways
• Solid experience in finding creative solutions to communications problems, writing for print, broadcast, web and guerrilla tactics, as well as broadcast production and hands-on management
• Big-picture thinking has resulted well-defined core issues and highly effective outcomes
• Team-oriented, with a high regard for the input of others that has earned trust and respect


251.209.3306 office

Skills


  • Skills

    The BIG Idea • Creative Concepts • Brand Strategy • Naming (Venues, Promotions, Etc.) • Positioning Lines • Print Copy • TV / Radio / Video Scripts • Audio / Video Production • Website Copy • Online Advertising Copy • Email Blasts • Social Media Blurbs

Experience

  • Owner
    Spanish Fort, AL
    May 1999 - Present
    Kreger Creative Advertising

    Creating innovative marketing solutions to bring exciting new successes to my own clients.

    • Relationship driven by earning clients' trust as a proven, dependable resource—the most important elements
    • Blending strategic marketing analysis, copy writing, art direction, media placement and production management to maximize impact, especially for smaller budgets
    • Saw outstanding results and growth for several clients, and was instrumental helping Mobile Symphony become one of the leading arts organizations in the South

  • Senior Writer/Producer
    Mobile. AL
    Dec 2004 - Nov 2009
    Lewis Communications

    Creating concepts, writing copy and directing broadcast production that sells and builds clients and new business at a regional, $60+ million advertising agency.

    • Instrumental in creative solutions that landed some of the Agency's largest clients
    • Assisted in the development of new cooperation and team efforts between Creative and Account Service
    • Managed other writers and worked closely with art directors to produce successful, award-winning campaigns for a wide range of clients
    • Major agency accounts included UVA Health System, Sandestin Hilton and high-end real estate

  • Creative Director/Senior Writer
    Mobile, AL
    Aug 1992 - May 1999
    Kreger White Edeker Platt, Inc.

    Helped build a successful ad agency from the ground up, while managing its creative department.

    • Developed creative concepts that helped us grow from 0 to multi-million in billings
    • Managed creative staff and streamlined production/traffic flow
    • Helped launch new careers of some highly successful individuals
    • Secured new business and managed accounts that added significantly to income
    • Major agency accounts included the Senior Bowl, Century 21 (Southeast Division), Carrier and ATI

Education

  • B.A. English (Literature & Communications)
    New Orleans. LA
    University of New Orleans

Partial Client List


  • Partial Client List

    AUTOMOTIVE:
    Coastal Ford
    Gulf Coast Chevy Dealers
    Gulf Coast Chrysler/Jeep
    McConnell Automotive
    McIlwain Cadillac
    Spring Hill Toyota
    U-J Chevrolet

    BANKING/INSURANCE:
    Altus Bank
    Bank of Mobile
    BankTrust
    Bay Bank
    Citizens Bank
    First Baldwin Insurance
    Guaranty Bank
    MAX Federal Credit Union
    Metropolitan National Bank
    Pan-American Life Insurance

    CASINOS/GAMING:
    Boomtown Casino Bossier City
    Boomtown Casino Hew Orleans
    Boomtown Casino Reno
    Boot Hill Casino
    Casino Pauma
    Harlow's Casino Resort & Spa
    Island View Casino Resort
    Jena Choctaw Pines Casino
    Lone Butte Casino
    Riverwalk Casino Hotel
    Vee Quiva Casino
    Wild Horse Pass Hotel & Casino

    CONSUMER GOODS/SERVICES:
    Adler’s Jewelers
    Bel Air Mall
    China Doll Rice
    Crystal Foods
    DigiPH PCS
    Equipment Sales Corp. (Carrier)
    Faith Academy
    Filtration Manufacturing
    Gulf Telephone
    Greer’s Food Tiger
    GRCMA Early Childhood Directions
    Hand-Arendall, L.L.C.
    Integrity Music
    John-Richard Co.
    Lysol Air Filters
    McKemie Place
    Mississippi Power
    Mobile Airport Authority
    Mobile Regional Airport
    Morrison’s
    Mobile Area Water & Sewer System
    Mobile Gas
    Ozone Spring Water
    Pet Friendly
    QMS Printers
    Richard Pate & Associates
    SEAC Parent Assistance Center

    ENTERTAINMENT/TOURISM:
    Fairmont Hotel
    Hilton Sandestin Beach
    Lucky Pierre’s
    Mobile Bay Convention & Visitors Bureau
    Mobile Symphony
    National Museum of Naval Aviation
    Pat O’Brien’s
    Pensacola Symphony
    Senior Bowl
    State of Louisiana Tourism
    THE Beach
    Visko’s Restaurants

    HIGH-TECH/BUSINESS SERVICES:
    Accelerated Technology
    Applied Reimbursement Techniques
    Chapura, Inc.
    Data Management Archives
    E.P. Dine
    Integra Systems Design
    Software Technology, Inc.
    SONICS, Inc.

    INDUSTRIAL:
    American Environmental
    Austal USA
    Barnhart Crane
    Cooper/T. Smith
    David Volkert & Associates
    Engineered Refrigeration Systems
    GAT Airline Ground Support
    G&K Services
    Industrial Valve
    New Orleans Cold Storage
    Odyssea Shipping
    Rogers & Willard
    S&S Sprinkler Co.
    SIS Industrial Services
    Taylor-Wharton

    MEDICAL:
    Applied Reimbursement Techniques, Inc.
    CA/RE Professional Services
    Cardiology Associates
    Charter Medical
    Custom Healthcare
    Evergreen Medical Center
    Lakeside Hopital
    Mercy Medical
    Parker Dental
    Springhill Memorial Hospital
    SUNY Upstate University Hospital (Syracuse, NY)
    Trinity Medical Center
    UniTherapy, Inc.
    University of Virginia Health System
    USA Heath System College of Medicine
    USA Mitchell Cancer Institute (MCI)

    REAL ESTATE/RESORTS:
    Artisan Lakes
    Beach Colony West
    Brett-Robinson
    Caretta Dunes
    Causeway Corporate Center
    Century 21
    Emerald Grande
    Five Waters
    HarborWalk Village
    Head Company
    Home Builders Association of Metro Mobile
    Infinity Homes
    John Howard Companies
    Ladera
    Lake Toscana
    Magnolia Bay
    Marlin Bay
    Meyer Real Estate
    Perdido Yacht Club
    Place St. Charles
    Riverview/Shadowlake Apartments
    Seigen Woods
    Snug Harbor
    St. Joe Co.
    St. Johns Forest
    Taylor-Woodrow
    Trentino
    Victoria Park
    Vista Del Mar
    Weichert Real Estate Co.
    Westminster City Center
    Xerox Centre