General info
EXPERIENCED WRITER/CREATIVE MANAGER
Idea innovator and marketing manager delivering innovative solutions to marketing/advertising challenges that deliver proven results.
• As a writer, creative director and manager, I combine words and visuals in evocative ways that have made people think and talk about products and services in new ways
• Solid experience in finding creative solutions to communications problems, writing for print, broadcast, web and guerrilla tactics, as well as broadcast production and hands-on management
• Big-picture thinking has resulted well-defined core issues and highly effective outcomes
• Team-oriented, with a high regard for the input of others that has earned trust and respect
Idea innovator and marketing manager delivering innovative solutions to marketing/advertising challenges that deliver proven results.
• As a writer, creative director and manager, I combine words and visuals in evocative ways that have made people think and talk about products and services in new ways
• Solid experience in finding creative solutions to communications problems, writing for print, broadcast, web and guerrilla tactics, as well as broadcast production and hands-on management
• Big-picture thinking has resulted well-defined core issues and highly effective outcomes
• Team-oriented, with a high regard for the input of others that has earned trust and respect
On LinkedIn
Skills
The BIG Idea • Creative Concepts • Brand Strategy • Naming (Venues, Promotions, Etc.) • Positioning Lines • Print Copy • TV / Radio / Video Scripts • Audio / Video Production • Website Copy • Online Advertising Copy • Email Blasts • Social Media Blurbs
Experience
Owner
Creating innovative marketing solutions to bring exciting new successes to my own clients.
• Relationship driven by earning clients' trust as a proven, dependable resource—the most important elements
• Blending strategic marketing analysis, copy writing, art direction, media placement and production management to maximize impact, especially for smaller budgets
• Saw outstanding results and growth for several clients, and was instrumental helping Mobile Symphony become one of the leading arts organizations in the South
• Relationship driven by earning clients' trust as a proven, dependable resource—the most important elements
• Blending strategic marketing analysis, copy writing, art direction, media placement and production management to maximize impact, especially for smaller budgets
• Saw outstanding results and growth for several clients, and was instrumental helping Mobile Symphony become one of the leading arts organizations in the South
Senior Writer/Producer
Creating concepts, writing copy and directing broadcast production that sells and builds clients and new business at a regional, $60+ million advertising agency.
• Instrumental in creative solutions that landed some of the Agency's largest clients
• Assisted in the development of new cooperation and team efforts between Creative and Account Service
• Managed other writers and worked closely with art directors to produce successful, award-winning campaigns for a wide range of clients
• Major agency accounts included UVA Health System, Sandestin Hilton and high-end real estate
• Instrumental in creative solutions that landed some of the Agency's largest clients
• Assisted in the development of new cooperation and team efforts between Creative and Account Service
• Managed other writers and worked closely with art directors to produce successful, award-winning campaigns for a wide range of clients
• Major agency accounts included UVA Health System, Sandestin Hilton and high-end real estate
Creative Director/Senior Writer
Helped build a successful ad agency from the ground up, while managing its creative department.
• Developed creative concepts that helped us grow from 0 to multi-million in billings
• Managed creative staff and streamlined production/traffic flow
• Helped launch new careers of some highly successful individuals
• Secured new business and managed accounts that added significantly to income
• Major agency accounts included the Senior Bowl, Century 21 (Southeast Division), Carrier and ATI
• Developed creative concepts that helped us grow from 0 to multi-million in billings
• Managed creative staff and streamlined production/traffic flow
• Helped launch new careers of some highly successful individuals
• Secured new business and managed accounts that added significantly to income
• Major agency accounts included the Senior Bowl, Century 21 (Southeast Division), Carrier and ATI
Education
B.A. English (Literature & Communications)
Partial Client List
AUTOMOTIVE:
Coastal Ford
Gulf Coast Chevy Dealers
Gulf Coast Chrysler/Jeep
McConnell Automotive
McIlwain Cadillac
Spring Hill Toyota
U-J Chevrolet
BANKING/INSURANCE:
Altus Bank
Bank of Mobile
BankTrust
Bay Bank
Citizens Bank
First Baldwin Insurance
Guaranty Bank
MAX Federal Credit Union
Metropolitan National Bank
Pan-American Life Insurance
CASINOS/GAMING:
Boomtown Casino Bossier City
Boomtown Casino Hew Orleans
Boomtown Casino Reno
Boot Hill Casino
Casino Pauma
Harlow's Casino Resort & Spa
Island View Casino Resort
Jena Choctaw Pines Casino
Lone Butte Casino
Riverwalk Casino Hotel
Vee Quiva Casino
Wild Horse Pass Hotel & Casino
CONSUMER GOODS/SERVICES:
Adler’s Jewelers
Bel Air Mall
China Doll Rice
Crystal Foods
DigiPH PCS
Equipment Sales Corp. (Carrier)
Faith Academy
Filtration Manufacturing
Gulf Telephone
Greer’s Food Tiger
GRCMA Early Childhood Directions
Hand-Arendall, L.L.C.
Integrity Music
John-Richard Co.
Lysol Air Filters
McKemie Place
Mississippi Power
Mobile Airport Authority
Mobile Regional Airport
Morrison’s
Mobile Area Water & Sewer System
Mobile Gas
Ozone Spring Water
Pet Friendly
QMS Printers
Richard Pate & Associates
SEAC Parent Assistance Center
ENTERTAINMENT/TOURISM:
Fairmont Hotel
Hilton Sandestin Beach
Lucky Pierre’s
Mobile Bay Convention & Visitors Bureau
Mobile Symphony
National Museum of Naval Aviation
Pat O’Brien’s
Pensacola Symphony
Senior Bowl
State of Louisiana Tourism
THE Beach
Visko’s Restaurants
HIGH-TECH/BUSINESS SERVICES:
Accelerated Technology
Applied Reimbursement Techniques
Chapura, Inc.
Data Management Archives
E.P. Dine
Integra Systems Design
Software Technology, Inc.
SONICS, Inc.
INDUSTRIAL:
American Environmental
Austal USA
Barnhart Crane
Cooper/T. Smith
David Volkert & Associates
Engineered Refrigeration Systems
GAT Airline Ground Support
G&K Services
Industrial Valve
New Orleans Cold Storage
Odyssea Shipping
Rogers & Willard
S&S Sprinkler Co.
SIS Industrial Services
Taylor-Wharton
MEDICAL:
Applied Reimbursement Techniques, Inc.
CA/RE Professional Services
Cardiology Associates
Charter Medical
Custom Healthcare
Evergreen Medical Center
Lakeside Hopital
Mercy Medical
Parker Dental
Springhill Memorial Hospital
SUNY Upstate University Hospital (Syracuse, NY)
Trinity Medical Center
UniTherapy, Inc.
University of Virginia Health System
USA Heath System College of Medicine
USA Mitchell Cancer Institute (MCI)
REAL ESTATE/RESORTS:
Artisan Lakes
Beach Colony West
Brett-Robinson
Caretta Dunes
Causeway Corporate Center
Century 21
Emerald Grande
Five Waters
HarborWalk Village
Head Company
Home Builders Association of Metro Mobile
Infinity Homes
John Howard Companies
Ladera
Lake Toscana
Magnolia Bay
Marlin Bay
Meyer Real Estate
Perdido Yacht Club
Place St. Charles
Riverview/Shadowlake Apartments
Seigen Woods
Snug Harbor
St. Joe Co.
St. Johns Forest
Taylor-Woodrow
Trentino
Victoria Park
Vista Del Mar
Weichert Real Estate Co.
Westminster City Center
Xerox Centre
Coastal Ford
Gulf Coast Chevy Dealers
Gulf Coast Chrysler/Jeep
McConnell Automotive
McIlwain Cadillac
Spring Hill Toyota
U-J Chevrolet
BANKING/INSURANCE:
Altus Bank
Bank of Mobile
BankTrust
Bay Bank
Citizens Bank
First Baldwin Insurance
Guaranty Bank
MAX Federal Credit Union
Metropolitan National Bank
Pan-American Life Insurance
CASINOS/GAMING:
Boomtown Casino Bossier City
Boomtown Casino Hew Orleans
Boomtown Casino Reno
Boot Hill Casino
Casino Pauma
Harlow's Casino Resort & Spa
Island View Casino Resort
Jena Choctaw Pines Casino
Lone Butte Casino
Riverwalk Casino Hotel
Vee Quiva Casino
Wild Horse Pass Hotel & Casino
CONSUMER GOODS/SERVICES:
Adler’s Jewelers
Bel Air Mall
China Doll Rice
Crystal Foods
DigiPH PCS
Equipment Sales Corp. (Carrier)
Faith Academy
Filtration Manufacturing
Gulf Telephone
Greer’s Food Tiger
GRCMA Early Childhood Directions
Hand-Arendall, L.L.C.
Integrity Music
John-Richard Co.
Lysol Air Filters
McKemie Place
Mississippi Power
Mobile Airport Authority
Mobile Regional Airport
Morrison’s
Mobile Area Water & Sewer System
Mobile Gas
Ozone Spring Water
Pet Friendly
QMS Printers
Richard Pate & Associates
SEAC Parent Assistance Center
ENTERTAINMENT/TOURISM:
Fairmont Hotel
Hilton Sandestin Beach
Lucky Pierre’s
Mobile Bay Convention & Visitors Bureau
Mobile Symphony
National Museum of Naval Aviation
Pat O’Brien’s
Pensacola Symphony
Senior Bowl
State of Louisiana Tourism
THE Beach
Visko’s Restaurants
HIGH-TECH/BUSINESS SERVICES:
Accelerated Technology
Applied Reimbursement Techniques
Chapura, Inc.
Data Management Archives
E.P. Dine
Integra Systems Design
Software Technology, Inc.
SONICS, Inc.
INDUSTRIAL:
American Environmental
Austal USA
Barnhart Crane
Cooper/T. Smith
David Volkert & Associates
Engineered Refrigeration Systems
GAT Airline Ground Support
G&K Services
Industrial Valve
New Orleans Cold Storage
Odyssea Shipping
Rogers & Willard
S&S Sprinkler Co.
SIS Industrial Services
Taylor-Wharton
MEDICAL:
Applied Reimbursement Techniques, Inc.
CA/RE Professional Services
Cardiology Associates
Charter Medical
Custom Healthcare
Evergreen Medical Center
Lakeside Hopital
Mercy Medical
Parker Dental
Springhill Memorial Hospital
SUNY Upstate University Hospital (Syracuse, NY)
Trinity Medical Center
UniTherapy, Inc.
University of Virginia Health System
USA Heath System College of Medicine
USA Mitchell Cancer Institute (MCI)
REAL ESTATE/RESORTS:
Artisan Lakes
Beach Colony West
Brett-Robinson
Caretta Dunes
Causeway Corporate Center
Century 21
Emerald Grande
Five Waters
HarborWalk Village
Head Company
Home Builders Association of Metro Mobile
Infinity Homes
John Howard Companies
Ladera
Lake Toscana
Magnolia Bay
Marlin Bay
Meyer Real Estate
Perdido Yacht Club
Place St. Charles
Riverview/Shadowlake Apartments
Seigen Woods
Snug Harbor
St. Joe Co.
St. Johns Forest
Taylor-Woodrow
Trentino
Victoria Park
Vista Del Mar
Weichert Real Estate Co.
Westminster City Center
Xerox Centre
View Robert's Portfolio for work samples.