General info
M A K E R • D O E R • B E I N G
Los Angeles, CA
Los Angeles, CA
Pronouns: She/Her/Hers.
Award-winning creative lead with 20+ years of experience cultivating global brands in the advertising space. Proven ability to orchestrate omni-channel campaigns including social, digital, TV and content, as well as in-house, retail, experiential and strategic development. Experienced executive management overseeing multiple teams and interfacing with senior client leadership.
Award-winning creative lead with 20+ years of experience cultivating global brands in the advertising space. Proven ability to orchestrate omni-channel campaigns including social, digital, TV and content, as well as in-house, retail, experiential and strategic development. Experienced executive management overseeing multiple teams and interfacing with senior client leadership.
Awards + Mentions
Awards & Mentions
Dallas Addy's Gold + Silver, Cannes: Short Listed, NY Festivals Advertising Award, Creativity Ad of the Day, Archive, Effies, Art Director's Club of Denver, Halo Awards
Involvement:
Chief, Member
Founding Member, Saatchi Diversity Taskforce
4A's MAIP Mentor
Judge, Cresta Awards
Judge, AAF Annual Show, Orange County
Advertising Teacher, Otis College
Mentor, ThinkLA
Mentions:
https://www.instagram.com/wherearethebossladies/
http://www.adweek.com/creativity/toyotas-cars-are-so-safe-today-its-crash-test-dummies-are-looking-for-other-work/
https://medium.com/thenextgag-interviews/robyn-stern-associate-creative-director-saatchi-saatchi-la-c96ac33baef3?platform=hootsuite
http://www.campaignlive.com/article/toyota-welcomes-soldier-home-10000-feet-below/1418240?platform=hootsuite
https://adage.com/creativity/work/right-light/50330?adobe_mc=MCMID%3D11692377877150735841082540877731167454%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1621486634&CSAuthResp=1%3A%3A5070885%3A0%3A24%3Asuccess%3A73C4AE6CEF7FD243E95269676BAD77EC
http://www.adweek.com/news/advertising-branding/cats-win-americas-favorite-pet-145110
http://www.nytimes.com/2012/10/19/business/media/caught-up-in-voting-ads-ask-consumers-to-cast-a-ballot.html?smid=tw-share&_r=0
Involvement:
Chief, Member
Founding Member, Saatchi Diversity Taskforce
4A's MAIP Mentor
Judge, Cresta Awards
Judge, AAF Annual Show, Orange County
Advertising Teacher, Otis College
Mentor, ThinkLA
Mentions:
https://www.instagram.com/wherearethebossladies/
http://www.adweek.com/creativity/toyotas-cars-are-so-safe-today-its-crash-test-dummies-are-looking-for-other-work/
https://medium.com/thenextgag-interviews/robyn-stern-associate-creative-director-saatchi-saatchi-la-c96ac33baef3?platform=hootsuite
http://www.campaignlive.com/article/toyota-welcomes-soldier-home-10000-feet-below/1418240?platform=hootsuite
https://adage.com/creativity/work/right-light/50330?adobe_mc=MCMID%3D11692377877150735841082540877731167454%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1621486634&CSAuthResp=1%3A%3A5070885%3A0%3A24%3Asuccess%3A73C4AE6CEF7FD243E95269676BAD77EC
http://www.adweek.com/news/advertising-branding/cats-win-americas-favorite-pet-145110
http://www.nytimes.com/2012/10/19/business/media/caught-up-in-voting-ads-ask-consumers-to-cast-a-ballot.html?smid=tw-share&_r=0
Experience
Creative Director, Co-Lead Viva Women
Saatchi & Saatchi LA
Creative oversight and leadership of multiple creative teams across all media channels for Toyota Motors North America, including national vehicle launch campaigns, domestic communications for their partnership with the 2020(2) Olympics and Paralympic Games and national retail events.
Network Creative Lead on new business win: CVS Health. Responsible for bringing new brand position to market across multiple platforms, and application of new positioning across the entire CVS Health enterprise. Additional responsibilities included: evergreen client facing lead, manager of multiple teams across the Publicis network, strategic and production partner.
Managed projects with budgets ranging from 1MM to 11+MM. New business wins include LA Chargers and ASICS.
VivaWomen! exists to inspire and empower women to achieve their potential at Publicis Groupe. Our mission is to support women with programming centered around three pillars: Career Progression, Work Life Balance and Influence Policy.
Network Creative Lead on new business win: CVS Health. Responsible for bringing new brand position to market across multiple platforms, and application of new positioning across the entire CVS Health enterprise. Additional responsibilities included: evergreen client facing lead, manager of multiple teams across the Publicis network, strategic and production partner.
Managed projects with budgets ranging from 1MM to 11+MM. New business wins include LA Chargers and ASICS.
VivaWomen! exists to inspire and empower women to achieve their potential at Publicis Groupe. Our mission is to support women with programming centered around three pillars: Career Progression, Work Life Balance and Influence Policy.
Content Strategist
The Wonderful Agency
Managed a team of writers and designers for Wonderful's in-house agency. Collaborated with clients to develop and implement strategic direction for social initiatives across The Wonderful portfolio of brands (Fiji Water, Wonderful Pistachios, POM Wonderful, Teleflora and Justin Wines).
Creative Director
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Successfully relaunched Fancy Feast by evolving its brand positioning and visual language from old world luxury to modern gourmet resulting in it being one of the top 10 viral videos of the week, an immersive social experience and e-card program. Also, brought Purina’s corporate mission to the forefront of conversation via a contextually relevant 360° campaign.
Senior Integrated Creative
Ogilvy and Mather
Conceptualized and executed award winning brand campaigns for IBM (Smarter Planet launch team), AmEx, Craft Foods, Motorola, BT, AT&T, DuPont and Castrol.
Senior Art Director
TBWA/Chiat/Day
Produced full-spectrum communications across TV (including a Super Bowl spot), print, retail and OOH for Sprint/Nextel Communications and Absolut Vodka.
Art Director
The Integer Group
Created retail, traditional and experiential materials for Coors Brewing Company and their sports marketing relationships (NASCAR, NCAA, NFL, ESPN)
Education
Bachelor of Science, Visual Communications
University of Delaware
Majored in Visual Communications
Minored in Art History
Minored in Art History
M.I.A.
UCLA
Masters in Interior Architecture
Screenwriting / Pilot Development
The Writing Pad